Digital Strategy Consulting+
New Media Management
© COPYRIGHT BIG BOIE IDEAS 2011
Where Do You Market?
BIG BOIE IDEAS © 2011
Traditional Media New Media
Print Webpage/Blog
Radio Social Media
TV Mobile
Paid Ads (Banner,Text,Video)
Why Do You Market ?
We all strive to reach ears that want to hear our message....
The internet has provided a platform that allows you to promote directly to your consumers
Targeted Marketing = Higher Conversions & Larger ROI
BIG BOIE IDEAS © 2011
Simple Fact:
If your target market can’t find you online when they think of your service or product category your internet presence is not
an asset
BIG BOIE IDEAS © 2011
Digital Strategy &New Media Consulting
Strategic Audit +User Oriented Web Design+
Content Management System+ Search Engine Optimization+
Blog Management +Social Media Management ----------------------------------------
Successful Internet Presence
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Time to Take a Look
It’s hard to move forward strategically without a clear picture of:
-your industry-your direct competitors
-your unique value proposition-your market positioning-current online presence
BIG BOIE IDEAS © 2011
Social Media is ConversationalTraditional Media is a Monologue
People are more receptive to brand messaging in an environment they expect to communicate in
-more interactive
-more cost effective
-more measurable
-more targeted
-reveals more ‘brand champions’
-provides more learning
BIG BOIE IDEAS © 2011
Blogging for Readers
Blogs are an important piece of interacting with your consumer base
They establish credibility to your readers, and give you the opportunity to provide value to consumers, in hand with
educating them on why you are important
The more consumers see you as an expert, the more they will seek your product / services
BIG BOIE IDEAS © 2011
Blogging for Search Engines
Is blogging just for readers ? NO
Blogging is equally, if not more important, for search optimized content
1 blog post = 1 “page” of content in the eyes of search engines
The more content with keywords, the more relevant you become in search results
BIG BOIE IDEAS © 2011
Search Engine Optimization
In this day and age, it’s of the utmost importance that people can find you on the internet
You can have the most beautiful webpage in the world - that will never be viewed if it isn’t optimized for the terms that people
think of when they’re looking for your product/service
SEO includes all of your content: -webpage
-social media-blog
BIG BOIE IDEAS © 2011
Web Design
In order to make all of your SEO efforts worthwhile, it is crucial that your clients find an attractive, engaging, and easily
navigable website
Big Boie Ideas will not only design a beautiful interface to represent your business, it will also create a seamless user
experience for people just casually browsing, or those that know exactly what they’re looking for
BIG BOIE IDEAS © 2011
Content Management SystemBecause we want to enable you to have active control over your
content, we build all of our pages on top of the Wordpress platform
This allows you, without any technical knowledge to easily change or update any content, at anytime
BIG BOIE IDEAS © 2011
Online VideosConsumers gravitate towards media that is entertaining and
effortless
When you create a Youtube video, you create a timeless message that will be consumed by individuals interested in
your brand
Save your marketing dollars for receptive ears
BIG BOIE IDEAS © 2011
Facebook Landing PagesFor custom solutions, Big Boie Ideas can create and maintain
custom landing pages, or microsites to complement your Facebook Page
This is perfect for contest campaigns, whitepaper downloads, and other exclusive content - helping garner ‘Likes’
BIG BOIE IDEAS © 2011
Mobile Applications
As smartphones and tablets continue to grow in popularity - more and more consumers relay on their devices for information
before & during the buying process
Big Boie Ideas builds apps supported on iOS and Android platforms.
BIG BOIE IDEAS © 2011
Digital Campaigns
If your company is interested in running an ad campaign with Google Adwords, Facebook, Youtube, or any other publisher - Big Boie Ideas can implement and manage campaigns on your behalf
BIG BOIE IDEAS © 2011
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