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ØCATCHMENT ANALYSIS
ØCUSTOMER PROFILE
ØSATISFACTION LEVEL
ØBUYING PATTERN
BIG BAZAAR
FUTURE VALUE
RETAIL(INDIA)LTD
VYTILLA, COCHIN
Renju Paulose
Amity Business Schoolcochin
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CATCHMENT AREA OF FB ( 5- 10KM radius)
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THE POTENTIAL AREAS
ZONE 1
ØKaloor ØKacheripadiØPalarivattomØKadavantharaØKathrikadavuØMedical centreØThammanamØEdapally
ZONE 2
ØPANAMBALLY NAGARØVYTILLAØRAVIPURAMØTHEVARAØ JETTIØKOCHU KADAVANTHARAØPALLIMUKKU
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% OF CUSTOMERS
THE PIE CHART SHOWS THE TOTAL CUSTOMERS FROM THE TWOZONES
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ZONE 1-CUSTOMER SURVEY ANALYSIS
OCCUPATION
Analysis:
In zone-1 the occupation level of the customers, mostof them are business people about 31%, and 15%of people are professionals, and 18% of people arehaving private jobs and 25%of people are
government employees and 12% of people are NRIs.
Interpretation:
60% people living in this area are middle class
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ZONE 1-Customer shopping frequency
Most of the customers from zone 1 about 60%(middle class) shop monthly or intwo weeks,30%(lower middle class) shop only monthly and the rest 10 %(upper class) also shop monthly
PREFERENCE FOR FOODBAZAAR
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zone 2- CONSUMER SURVEY ANALYSIS
OCCUPATION
Analysis:
In zone-2 the occupation level of the customers,19% of them are business people , and 31% of people are professionals, and 18% of people arehaving private jobs and 15% of people aregovernment employees and 12% of people are
NRI s and only 5% are Retired .
Interpretation:
60% people living in this area are upper middleclass section whereas 30% are middle class and
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ZONE 2- COMPETITION ANALYSIS
Analysis:
In zone -3 most of the customers prefer to shop atRELIANCE about26%, and 21% of customers shopat Oberon mall. And 16% of the customers shop
from Margin free store. Other competitors areMORE and local stores.
Interpretation:
In this area the main competitor is RELIANCE.Margin free stores and other local stores play animportant role
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Main Reasons for Less Walk-In’s From Zone -2 and reasonfor not preferring FOOD BAZAAR
Analysis:
Most of the customers from zone-2 (about 23%) pointed outabout the lack of other good retail shops, facilities and
attractions in Gold souk mall. 23% of the customers are notsatisfied with product variety.17% are not satisfied with theproduct quality .12% of the customers are not satisfied withthe billing speed. And rest come poor customer service.
Interpretation:
The main problem they are not visiting FOOD BAZAAR vytillais the lack of other good retail shops, facilities and attractionsin Gold souk mal
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WEDNESDAY BAZAAR CONCEPT ANALYSIS:
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INTERPRETATION:
Most of the customers who come to food bazaar are not aware of the Wednesday
bazaar concept
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DEPARTMENT PREFERENCE ANDCOMPLAINTS
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ØOther potential areas
Kalamassery ThrikakkaraAluvaKakkanad (techno park,smart city)
Schools and colleges
ADDITIONAL INFORMATION
ØImpact of kaloor storeØPromotion in cinemahallsØBilling speedØup sellingØChildren attractionØHome delivery
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