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    CHAPTER-I 1-6

    INTRODUCTION:

    NEED OF THE STUDY

    OBJECTIVE OF THE STUDY

    METHODOLOGY

    LIMITATIONS

    CHAPTER-II 7-42

    COMPANY PROFILE

    CHAPTER-III 43-86

    DATA ANALYSIS

    CEMENT INDUSTRY

    STEEL INDUSTRY

    CHAPTER-IV 87-115

    Annexure of Different Company

    CHAPTER-V 115-123

    SUGESSIONSFINDINGS & CONCLUSIONBIBILIOGRAPHY

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    ABSTRACT

    The project entitled Equity Analysis and Share Price Movement of four different

    Indian industries is basically useful for the investors who invest in the stocks in

    share market.

    The findings of this study help an investor to evaluate a particular companys

    performance in the industry and its share price movement in the market by using

    simple techniques of Fundamental and Technical Analysis.

    This analysis is done because the security (share) prices in an effective capital

    market fully reflect their investment value as the market has the capability to

    instantaneously impound the given set of information into pricing process.

    The empirical findings would be useful to investors as it provides evidence of

    time varying nature of the stock market volatility. Investors aim at making moreprofitable and less risky investments. Therefore, the need to study and analyze

    stock market, among many other factors, before making investment decisions, but

    it is impossible to consistently make abnormal returns using trading strategy based

    on a given set of information when the markets are efficient.

    Thus this study of Equity Analysis and Share Price Movement will be an effective

    guide for an investor of stocks for the profitable investment return.

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    1.1 INTRODUCTION

    As the security market is on the process of an ongoing revolution with various

    marketable securities traded in the stock exchange. One of the many things people

    always want to know about the stock market is, How do I make money by

    investing in the stock Market ? There are many different approaches; two basic

    methods are classified as either fundamental analysis or technical analysis.

    Fundamental analysis refers to analyzing companies by their financial statements

    found in SEC Filings, business trends, general economic conditions, etc. Technical

    analysis studies price actions in markets through the use of charts and quantitative

    techniques to attempt to forecast price trends regardless of the companys financial

    prospects.

    Additionally, many choose to invest via the index method. In this method, one

    holds a weighted or unweighted portfolio consisting of the entire stock market or

    some segment of the stock market (such as the NIFTY or SENSEX). The principalaim of this strategy is to maximize diversification, minimize taxes from too

    frequent trading, and ride the general trend of the stock.

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    1.2 NEED OF THE STUDY

    The main need of the study is to describe the techniques and planning in

    todays investment environment. Apart from this the objective of this project

    study is to keenly understand issues examines all the essential analysis and

    teaches how to apply them successfully. It incorporates sections on

    fundamental analysis and technical analysis in the contexts of companies

    and markets. The purpose of this study is to give suitable guidance to retail

    investor. For this purpose two different industries with two companies in

    each industry are taken for analysis.For this study the data is collected using

    Balance Sheet, Income Statement, Ratio Analysis and Market Price of

    Shares of the Companies of past years.

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    1.3 OBJECTIVES OF THE STUDY

    Is to suggest the investor how to analysis the stock before investing into any

    companys stock.

    The objective of the study is to look into the scientific approach for selecting

    a stock where Fundamental Analysis and Technical Analysis are looked

    into.

    The study deals with analysis of performance of the company, share price

    fluctuations and profit of the company and comparing it with anothercompany from same sector.

    The purpose of the study is to locating a stock which gives good returns with

    minimum risk.

    The purpose of the study is to give awareness about analysis part of the

    stock before buying it.

    1.4 RESEARCH METHODOLOGY

    The study is mostly based on the secondary information from the records of Inter-

    connected Stock Exchange of India Limited (ISE). Necessary primary information

    has been collected from ISE. Part of the information is collected from the

    Textbooks, Journals, Newspapers, different Websites, and from companies site

    for an understanding of financial performance of the Cellular Companies.

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    1.5 LIMITATIONS OF THE STUDY

    All the limitations of Fundamental Analysis, Technical Analysis are applicable

    to the study.

    Due to time constraint, a comprehensive and meticulous study was not possible. As

    a result, there might be change of errors creeping in.

    Owing to the busy schedule of the executives and the staff in the company,

    exhaustive primary data couldnt be collected. Which might affect the result ofthe study,.

    Recommendations of the study are only personal options.

    Hence judgments may not be considered as ultimate and standard solution.

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    CHAPTER: 2

    2.1 LITERATURE REVIEW2.2 INDUSTRY PROFILE

    STOCK EXCHANGE

    2.3COMPANY PROFILE

    INTER-CONNECTED STOCK EXCHANGE OF

    INDIA LIMITED [ISE]

    2.1 LITERATURE REVIEW

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    Title : How Stocks Trade & How Price Movement take Place

    Author : Abhishek Parka

    Journal : Fundamental of stock market

    Keywords : Articles, BSE, EP knowledge center, Indian stock market, NSE

    Abstract :

    At the most fundamental level, supply and demand in the market determines stock prices.

    Price times the number of shares outstanding (market capitalization) is the value of a company,

    comparing just the share price of two companies is meaningless. Theoretically, earnings are what

    affect investors valuation of a company, but there are other indicators that investors use to

    predict stock price. Remember, it is investors sentiments, attitudes and expectations that

    ultimately affect stock prices. There are many theories that try to explain the way stock prices

    move the way they do. Unfortunately, there is no one theory that can explain everything.

    Title : Effect of Mergers on the Share Price Movement of the Acquiring

    Firms:

    A UK study

    Author : J.C Dodds*, J.P. Quek*

    Journal : journal of business finance & accountingAbstract :

    The profitability of mergers in Britain has not received the same attention as in the USA.

    This study examines mergers for the UK industrial sector as a whole for a period (1974-76)

    when merger activity was relatively slack. A standard methodology is used, but the size effects

    and the activeness of acquirers as well as the financing of the acquisition are examined. The

    conclusions contradict to some extent those found by other researchers in that the evidence was

    incenses-tent with the efficient markets hypothesis. The effect of taking firm size into account

    was found to reduce the standard deviations of the sample and it would appear that the cash

    mergers were viewed as less desirable by the market compared to equity exchange. For the

    separation of merger active Hon active firms it was found that there was less dispersion of the

    residuals for non-merger active firms.

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    Title : SEBI probing steel share price movements

    Author : Dinesh Narayanan

    Journal : The Hindu Business Line

    Abstract :

    The securities and exchange board of India has launched an investigation into the

    unusual price movement of shares of about half dozen steel companies, including that of steel

    authority of India ltd (SAIL), over the past few days. According to sources, the regulator has

    asked stock exchanges to find out whether any of these companies or its officials has violated

    listing agreements and whether there was concentrated trading in the shares.

    2.2 INDUSTRY PROFILE

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    STOCK EXCHANGE

    HISTORY:

    The only stock exchange operating in the 19 th century was Bombay Stock

    Exchange set up in 1875 and Ahmadabad set up in 1894. There were organized as

    voluntary non-profit making association of brokers to regulate and protect their

    interests. Before the control on securities trading became a central subject under

    the constitution in 1950, it was a state subject and the Bombay securities contracts

    (control) Act if 1925 used to regulate trading in securities. Under this Act, the

    Bombay Stock Exchange was recognized in 1927 and Ahmadabad in 1937.

    During the war boom, a number of stock exchanges were organized even in

    Bombay, Ahmadabad and other centers, but they were not recognized. Soon after

    it became a central subject, central legislation was proposed and a committee

    headed by A.D. Gorwala went into the bill for securities regulation. On the basis of

    the committees recommendations and public discussion, the securities contracts

    (regulation) Act became law in 1956.

    DEFINITION OF STOCK EXCHANGE:

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    Stock Exchange means anybody or individuals whether incorporated or not,

    constituted for the purpose of assisting, regulating or controlling the business of

    buying, selling or dealing in securities.

    It is an association of member brokers for the purpose of self-regulation and

    protecting the interests of its members.

    It can operate only if it is recognized by the government under the securities

    contacts (regulation) Act, 1956. The recognition is granted under section 3 of the

    Act by the central government, Ministry of Finance.

    REGULATION OF STOCK EXCHANGE:

    The Securities contracts (regulation) act is the basis for operations of the Stock

    Exchanges in India. No exchange can operate legally without the Government

    permission or recognition. Stock Exchanges are given monopoly in certain areas

    under section 19 of the above Act to ensure that the control and regulation are

    facilitated. Recognition can also be withdrawn, if necessary where there are no

    Stock Exchanges in its absence.

    SECURITIES AND EXCHANGE BOARD OF INDIA [SEBI]:

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    SEBI was setup as an autonomous regulatory authority by the Government of India

    in 1988 to protect the interests of investors in securities and to promote the

    development and to regulate the securities market and for matters connected there

    with or incidental there to. It is empowered by two acts namely SEBI Act, 1992

    and Securities Contract (regulation) Act, 1956 to perform the function of

    protecting investors rights and regulating the capital markets. SEBI was given

    statutory status by an Act of Parliament on April 4, 1992. SEBI was authorized.

    1) To regulate all merchant banks on issue activity

    2) To lay guidelines, and supervise and regulate the working of mutual funds,

    and

    3) To oversee the working of stock exchange of India.

    Stock Market Index:

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    The movements of the prices in a market or section of a market are captured in price

    indices called stock market indices, of which there are many, e.g., the S&P, the FTSEand the

    Euronext indices. Such indices are usually market capitalization (the total market value of

    floating capital of the company) weighted, with the weights reflecting the contribution of the

    stock to the index. The constituents of the index are reviewed frequently to include/exclude

    stocks in order to reflect the changing business environment.

    There are mainly two indices in India:1. Bombay Stock market (BSE):

    2. National Stock Exchange (NSE):

    Bombay Stock Exchange (BSE):-

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    The Bombay Stock Exchange Limited (formerly, The Stock Exchange, Mumbai;

    popularly called The Bombay Stock Exchange, or BSE) is the oldest stock exchange in Asia. It

    is located at Dalal Street, Mumbai, India.

    The Bombay Stock Exchange was established in 1875. There are around 4,800 Indian

    companies listed with the stock exchange, and has a significant trading volume. As of August

    2007, the equity market capitalization of the companies listed on the BSE was US $ 1.11 trillion.

    The BSE SENSEX (Sensitive index), also called the "BSE 30", is a widely used market index in

    India and Asia. It is located at Dalal Street, Mumbai, India.

    National Stock Exchange (NSE):-

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    The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is today the

    largest stock exchange in India and a preferred exchange for trading in equity, debt and

    derivatives instruments by investors. NSE has set up a sophisticated electronic trading, clearing

    and settlement platform and its infrastructure serves as a role model for the securities industry.

    The standards set by NSE in terms of market practices; products and technology have become

    industry benchmarks and are being replicated by many other market participants.

    NSE provides a screen-based automated trading system with a high degree of

    transparency and equal access to investors irrespective of geographical location. The high level

    of information dissemination through the on-line system has helped in integrating retail investors

    across the nation.

    The exchange has a network in more than 350 cities and its trading members are

    connected to the central servers of the exchange in Mumbai through a sophisticated

    telecommunication network comprising of over 2500 VSATs.

    NSE has around 850 trading members and provides trading in equity shares and debt

    securities. Besides this, NSE provides trading in various derivative products such as index

    futures, index options, stock futures, stock options and interest rate futures.

    In addition to these organizations there are other organizations highlighting on the share

    trading in the Indian Stock Market are:

    Securities and Exchange Board of India (SEBI)

    NSDL

    CDSL

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    NSE-NIFTY

    The NSE on April 22, 1996 launched a new equity Index. The NSE-50. The new

    Index which replaces the existing NSE-100 Index is expected to serve as an

    appropriate Index for the new segment of futures and options. NIFTY means

    Nations Index for Fifty Stocks. The NSE-50 comprises 50 companies that

    represent 20 broad industry groups with an aggregate market capitalization of

    around Rs. 1,70000crs. All companies included in the Index have a market

    capitalization excess of Rs. 500crs each and should have traded for 85% of tradingdays at an impact cost of less than 1.5%.

    NSE- MIDCAP INDEX

    The NSE midcap Index or the Nifty comprises 50 stocks that represent 21 boards

    industry groups and will provide proper representation of the midcap segment of

    the Indian Capital Market. All stocks in the Index should have market

    capitalization of greater than Rs. 200crs and should have traded 85% of the trading

    days at an impact cost of less 2.5%. The base period for the index is Nov 4, 1996

    which signifies two years for completion of operations of the capital market

    segment of the operations. The base value of the Index has been set at 1000.

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    MISSION:

    NSEs, mission is setting the agenda for change in the securities markets in India.

    The NSE was set-up with the main objectives of:

    Establishing a nationwide trading facility for equities, debt instruments and

    hybrids.

    Ensuring equal access to investors all over the country through an

    appropriate communication network.

    Meeting the current international standards of securities markets.

    The standards set by NSE in terms of market practices and technology has become

    industry benchmarks and is being emulated by other market participants. NSE is

    more than a mere market facilitator. Its that force which is guiding the industry

    towards new horizons and greater opportunities.

    PROMOTERS:

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    NSE has been promoted by leading financial institutions, Banks, Insurance

    companies and other financial intermediaries:

    Industrial Development Bank of India Limited

    Industrial Finance Corporation of India Limited

    Life Insurance Corporation of India

    State Bank of India

    ICICI Bank Limited

    IL & FS Trust Company Limited

    Stock Holding Corporation of India Limited SBI Capital Markets Limited

    The Administrator of the Specified Undertaking of Unit Trust of India

    Bank of Baroda

    Canara Bank

    General Insurance Corporation of India

    National Insurance Company India

    The New India Assurance Company Limited

    The Oriental Insurance Company Limited

    Punjab National Bank

    Oriental Bank of Commerce

    Corporation Bank

    Indian Bank

    Union Bank of India

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    At present, there are 24 Stock Exchanges recognized under the Securities Contract

    (Regulation) Act, 1956. They are:

    NAME OF THE STOCK EXCHANGE YEAR

    Bombay Stock Exchange 1875Ahmadabad Share and Stock Brokers Association Ltd. 1957Calcutta Stock Exchange Association Ltd. 1957Delhi Stock Exchange Association Ltd. 1957Madras Stock Exchange Association Ltd. 1958Indore Stock Exchange Association Ltd. 1968Bangalore Stok Exchange 1943Hyderabad Stock Exchange 1978

    Cochin Stock Exchange 1982Pune Stock Exchange 1982U.P. Stock Exchange Association Ltd. 1983Ludhiana Stock Exchange Association 1983Jaipur Stock Exchange Ltd. 1984Gauhathi Stock Exchange Ltd. 1985Mangalore Stock Exchange Ltd. 1986Maghad Stock Exchange Association Ltd. 1989Bhubaneshwar Stock Exchange Association Ltd. 1989

    Over the Counter Exchange of India, Bombay1990

    Saurashtra Kutch Stock Exchange Ltd. 1991C Stock Exchange Ltd. 1991Coimbatore Stock Exchange Ltd. 1991The Meerut Stock Exchange Ltd. 1991

    National Stock Exchange Ltd. 1991Integrated Stock Exchange Ltd. 1999

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    Saving:

    Saving are excess of income over expenditure for any economic unit .

    Thus ,S = Y E

    Where, S is saving,

    Y is income and E is expenditure.

    Secondly, excess funds or surplus in profits or capital gains are also available for

    investment. Thus,

    S = W1 W2Where, W1 is wealth in period 2,

    W2 is wealth in period 1,

    So, the difference between them is capital gains or losses.

    Thirdly, investment is also made by many companies and individuals by

    borrowing, from others. Thus the Corporate Sector and Government Sector are always

    net borrows, as they invest more than their savings. Thus,

    S = B L

    Where, B is borrowings

    L is landings

    Savings can be negative or positive.

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    Why Saving:

    Saving is abstaining from present consumption for a future use. Saving are

    sometimes autonomous coming from households as a matter of habit. But bulk of the

    savings come for specific objectives, like interest income, future needs, contingencies,

    precautionary purposes, or growth in future wealth, leading to rise in the standard of

    living etc.

    Saving and Investment:

    Investors are savers but all savers cannot be good investors, as investment is a

    science and an art. Savings are sometimes autonomous and sometimes induced by the

    incentives like fiscal concessions or income or capital appreciation. The number of

    investors is about 50 million out of population of more than one billion in India. Savers

    come from all classes except in the case of the population who are below the poverty

    line. The growths of urbanization and literacy have activated the cult of investment.

    More recently, since the eighties the investment activity has become more popular with

    the change in the Government Polices towards liberalization and financial deregulation.

    The process of liberalization and privatization was accelerated by the Government policy

    changes towards a market oriented economy, through economic and financial reforms

    stated in July 1991.

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    What is Investment ?

    Investment is the activity, which is made with the objective of earning some sort

    of positive returns in the future. It is the commitment of the funds to earn future returns

    and it involves sacrificing the present investment for the future return. Every person

    makes the investment so that the funds he has increases as keeping cash with himself is

    not going to help as it will not generate any returns and also with the passage of time the

    time value of the money will come down. As the inflation will rise the purchasing power

    of the money will come down and this will result that the investor who does not investwill become more poor as he will not have any funds whose value have been increased.

    Thus every person whether he is a businessman or a common man will make the

    investment with the objective of getting future returns.

    Types of Investments :

    There are basically three types of investments from which the investors can choose. The

    three kinds of investment have their own risk and return profile and investor will decide

    to invest taking into account his own risk appetite. The main types of investments are: -

    Economic investments:-

    These investments refer to the net addition to the capital stock of the society. The capital

    stock of the society refers to the investments made in plant, building, land and machinerywhich are used for the further production of the goods. This type of investments are very

    important for the development of the economy because if the investment are not made in

    the plant and machinery the industrial production will come down and which will bring

    down the overall growth of the economy.

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    Financial Investments:-

    This type of investments refers to the investments made in the marketable securities

    which are of tradable nature. It includes the shares, debentures, bonds and units of the

    mutual funds and any other securities which is covered under the ambit of the Securities

    Contract Regulations Act definition of the word security. The investments made in the

    capital market instruments are of vital important for the country economic growth as the

    stock market index is called as the barometer of the economy.

    General Investments:-

    These investments refer to the investments made by the common investor in his own

    small assets like the television, car, house, motor cycle. These types of investments are

    termed as the household investments. Such types of investment are important for the

    domestic economy of the country. When the demand in the domestic economy boost the

    over all productions and the manufacturing in the industrial sectors also goes up and this

    causes rise in the employment activity and thus boost up the GDP growth rate of the

    country. The organizations like the Central Statistical Organization (CSO) regularly

    takes the study of the investments made in the household sector which shows that the

    level of consumptions in the domestic markets.

    So from above we know the term investment. The savers become the investors in the

    following term and invest in unique assets:

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    Financial Assets

    Cash , Bank DepositsPF , LIC Schemes

    Pension scheme,

    Post office Certificates

    Becomes PHYSICAL ASSETS:

    Save Investor House, Land, Building, Flats

    Gold, Silver and Other Metals

    Consumer Durables

    MARKETABLE ASSETS:

    Shares, Bonds

    Government securities

    Mutual Fund

    UTI units etc.

    Stock & Capital Market

    New Issues Stock Market

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    CHARACTERISICS OF INVESTMENT

    Certain features characterize all investments. The following are the main characteristics

    features if investments: -

    1.Return: -

    All investments are characterized by the expectation of a return. In fact, investments are

    made with the primary objective of deriving a return. The return may be received in the

    form of yield plus capital appreciation. The difference between the sale price & the

    purchase price is capital appreciation. The dividend or interest received from the

    investment is the yield. Different types of investments promise different rates of return.

    The return from an investment depends upon the nature of investment, the maturity

    period & a host of other factors.

    2.Risk: -

    Risk is inherent in any investment. The risk may relate to loss of capital, delay in

    repayment of capital, nonpayment of interest, or variability of returns. While some

    investments like government securities & bank deposits are almost risk less, others are

    more risky. The risk of an investment depends on the following factors.

    The longer the maturity period, the longer is the risk.

    The lower the credit worthiness of the borrower, the higher is the risk.

    The risk varies with the nature of investment. Investments in ownership securities like

    equity share carry higher risk compared to investments in debt instrument like debentures

    & bonds.

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    3. Safety: -

    The safety of an investment implies the certainty of return of capital without loss of

    money or time. Safety is another features which an investors desire for his investments.

    Every investor expects to get back his capital on maturity without loss & without delay.

    4. Liquidity: -

    An investment, which is easily saleable, or marketable without loss of money & without

    loss of time is said to possess liquidity. Some investments like company deposits, bank

    deposits, P.O. deposits, NSC, NSS etc. are not marketable. Some investment instrument

    like preference shares & debentures are marketable, but there are no buyers in many

    cases & hence their liquidity is negligible. Equity shares of companies listed on stock

    exchanges are easily marketable through the stock exchanges.

    An investor generally prefers liquidity for his investment, safety of his funds, a good

    return with minimum risk or minimization of risk & maximization of return.

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    IMPORTANCE

    In the current situation, investment is becomes necessary for everyone & it is important

    & useful in the following ways:

    1. Retirement planning: -

    Investment decision has become significant as people retire between the ages of 55 & 60.

    Also, the trend shows longer life expectancy. The earning from employment should,

    therefore, be calculated in such a manner that a portion should be put away as a savings.

    Savings by themselves do not increase wealth; these must be invested in such a way that

    the principal & income will be adequate for a greater number of retirement years.

    Increase in working population, proper planning for life span & longevity have ensured

    the need for balanced investments.

    2. Increasing rates of taxation: -

    Taxation is one of the crucial factors in any country, which introduce an element of

    compulsion, in a persons saving. In the form investments, there are various forms of

    saving outlets in our country, which help in bringing down the tax level by offering

    deductions in personal income.

    For examples: -

    a. Unit linked insurance plan,

    b. Life insurance,

    c. National saving certificates,

    d. Development bonds,

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    e. Post office cumulative deposit schemes etc.

    3. Rates of interest: -

    It is also an important aspect for sound investment plan. It varies between investment &

    another. This may vary between risky & safe investment, they may also differ due

    different benefits schemes offered by the investments. These aspects must be considered

    before actually investing. The investor has to include in his portfolio several kinds of

    investments stability of interest is as important as receiving high rate of interest.

    4. Inflation: -

    Since the last decade, now a days inflation becomes a continuous problem. In these

    years of rising prices, several problems are associated coupled with a falling standard of

    living. Before funds are invested, erosion of the resource will have to be carefully

    considered in order to make the right choice of investments. The investor will try &

    search outlets, which gives him a high rate of return in form of interest to cover any

    decrease due to inflation. He will also have to judge whether the interest or return will be

    continuous or there is a likelihood of irregularity. Coupled with high rate of interest, he

    will have to find an outlet, which will ensure safety of principal. Beside high rate of

    interest & safety of principal an investor also has to always bear in mind the taxation

    angle, the interest earned through investment should not unduly increase his taxation

    burden otherwise; the benefit derived from interest will be compensated by an increase intaxation.

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    For maintaining purchasing power stability, investors should carefully plan and

    invest their funds by making analysis.

    a. The rate of expected return and inflation rate.

    b. The possibilities of expected gain or loss on their investment.

    c. The limitation imposed by personal and family considerations.

    5. Income: -

    For increasing in employment opportunities in India., investment decisions have assumed

    importance. After independence with the stage of development in the country a number

    of organization & services came into being.

    For example: -

    The Indian administrative services, Banking recruitment services, Expansion in private

    corporate sector, Public sector enterprises,

    Establishing of financial institutions, tourism, hotels, and education

    More avenues for investment have led to the ability & willingness of working people to

    save & invest their funds.

    6. Investment channels: -

    The growth & development of country leading to greater economic activity has led to the

    introduction of a vast array of investment outlays. Apart from putting aside saving in

    savings banks where interest is low, investor have the choice of a variety of instruments.

    The question to reason out is which is the most suitable channel? Which media will give

    a balanced growth & stability of return? The investor in his choice of investment will

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    give a balanced growth & stability of return? The investor in his choice of investment

    will have try & achieve a proper mix between high rates of return to reap the benefits of

    both.

    For example: -

    Fixed deposit in corporate sector

    Unit trust schemes.

    INVESTMENTS AVENUES:-

    There are various investments avenues provided by a country to its people depending

    upon the development of the country itself. The developed countries like the USA and

    the Japan provide variety of investments as compared to our country. In India before the

    post liberalization era there were limited investments avenues available to the people in

    which they could invest. With the opening up of the economy the number of investments

    avenues have also increased and the quality of the investments have also improved due to

    the use of the professional activity of the players involved in this segment. Today

    investment is no longer a process of trial and error and it has become a systematized

    process, which involves the use of the professional investment solution provider to play a

    greater role in the investment process.

    Earlier the investments were made without any analysis as the complexity involved the

    investment process were not there and also there was no availability of variety ofinstruments. But today as the number of investment options have increased and with the

    variety of investments options available the investor has to take decision according to his

    own risk and return analysis.

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    An investor has a wide array of Investment Avenue. They are as under:

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    Investment

    Financial Derivatives

    Precious objects

    Life Insurance

    Deposits

    Fixed Income

    Real Estate

    Tax Sheltered

    Mutual Fund

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    1. TYPES OF EQUITY INSTRUMENTS :

    Ordinary Shares

    Ordinary shareholders are the owners of a company, and each share entitles the holder to

    ownership privileges such as dividends declared by the company and voting rights at

    meetings. Losses as well as profits are shared by the equity shareholders. Without any

    guaranteed income or security, equity shares are a risk investment, bringing with them

    the potential for capital appreciation in return for the additional risk that the investor

    undertakes in comparison to debt instruments with guaranteed income.

    Preference Shares

    Unlike equity shares, preference shares entitle the holder to dividends at fixed rates

    subject to availability of profits after tax. If preference shares are cumulative, unpaid

    dividends for years of inadequate profits are paid in subsequent years. Preference shares

    do not entitle the holder to ownership privileges such as voting rights at meetings.

    Equity Warrants

    These are long term rights that offer holders the right to purchase equity shares in a

    company at a fixed price (usually higher than the current market price) within a specified

    period. Warrants are in the nature of options on stocks.

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    Classification in terms of Market Capitalization

    Market capitalisation is equivalent to the current value of a companyi.e. current market

    price per share times the number of outstanding shares. There are Large Capitalisation

    companies, Mid-Cap companies and Small-Cap companies. Different schemes of a fund

    may define their fund objective as a preference for Large or Mid or Small-Cap

    companies' shares. Large Cap shares are more liquid andhence easily tradable. Mid or

    Small Cap shares may be thought of as having greater growth potential. The stock

    markets generally have different indices available to track these different classes of

    shares.

    Classification in terms of Anticipated Earnings

    Industries may have lower P/E ratios. The P/E analysis is sometimes supplemented with

    ratios such as Market Price to Book Value and Market Price to Cash Flow per share.

    Dividend Yield for a stock is the ratio of dividend paid per share to current In

    terms of the anticipated earnings of the companies, shares are generally classified on

    the basis of their market price in relation to one of the following measures:

    Price/Earnings Ratio is the price of a share divided by theearnings per share, and

    indicates what the investors are willing to pay for the company's earning potential.

    Young and/or fast growing companies usually have high P/E ratios. Established

    companies in mature market price. Low P/E stocks usually have high dividend yields. In

    India, at least in the past, investors have indicated a preference for the high dividend

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    paying shares.

    Based on companies' anticipated earnings and in the light of the investment

    management experience the world over, stocks are classified in the following groups:

    Cyclical Stocks are shares of companies whose earnings are correlated with the

    state of the economy. Their earnings (and therefore, their share prices) tend to go up

    during upward economic cycles and vice versa. Cement or Aluminium producers fall

    into this category, just as an example. These companies may command relatively lower

    P/E ratios, and have higher dividend pay-outs.

    Growth Stocks are shares of companies whose earnings areexpected to increase

    at rates that exceed normal market levels. They tend to reinvest earnings and usually

    have high P/E ratios and low dividend yields. Software or information technology

    company shares are an example of this type. Fund managers try to identify the sectors or

    companies that have a high growth potential.

    Value Stocks are shares of companies in mature industries and are expected to

    yield low growth in earnings. These companies may, however, have assets whose values

    have not been recognised by investors in general. Fund managers try to identify such

    currently under-valued stocks that in their opinion can yield superior returns later. A

    cement company with a lot of real estate and a company with good brand names are

    examples of potential value shares.

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    2. FIXED INCOME SECURITIES

    Many instruments give regular income. Debt instruments may be secured by the

    assets of the borrowers as generally in case of Corporate Debentures, or be unsecured as

    is the case with Indian Financial Institution Bonds.

    A debt security is issued by a borrower and is often known by the issuer category,

    thus giving us Government Securities and Corporate Securities or FI bonds. Debt

    instruments are also distinguished by their maturity profile. Thus, instruments issued

    with short-term maturities, typically under one year, are classified as Money Market

    Securities. Instruments carrying longer than one-year maturities are generally called Debt

    Securities.

    Most debt securities are interest-bearing. However, there are securities that are

    discounted securities or zero-coupon bonds that do not pay regular interest at intervals

    but are bought at a discount to their face value. A large part of the interest-bearing

    securities are generally Fixed Income-paying, while there are also securities that pay

    interest on a Floating Rate basis.

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    A Review of the Indian Debt Market

    The Wholesale Debt Market segment deals in fixed income securities and is fast

    gaining ground in an environment that has largely focused on equities.

    The Wholesale Debt Market (WDM) segment of the Exchange commenced operations

    on June 30, 1994. This provided the first formal screen-based trading facility for the debtmarket in the country.

    This segment provides trading facilities for a variety of debt instruments including

    Government Securities, Treasury Bills and Bonds issued by Public Sector Undertakings/

    Corporates/ Banks like Floating Rate Bonds, Zero Coupon Bonds, Commercial Papers,

    Certificate of Deposits, Corporate Debentures, State Government loans, SLR and Non-

    SLR Bonds issued by Financial Institutions, Units of Mutual Funds and Securitized debt

    by banks, financial institutions, corporate bodies, trusts and others.

    Large investors and a high average trade value characterize this segment. Till recently,

    the market was purely an informal market with most of the trades directly negotiated and

    struck between various participants. The commencement of this segment by NSE has

    brought about transparency and efficiency to the debt market, along with effective

    monitoring and surveillance to the market.

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    Instruments in the Indian Debt Market

    Certificate of Deposit

    Certificates of Deposit (CD) are issued by scheduled commercial banks excluding

    regional rural banks. These are unsecured negotiable promissory notes. Bank CDs have a

    maturity period of 91 days to one year, while those issued by FIs have maturities

    between one and three years.

    Commercial Paper

    Commercial paper (CP) is a short term, unsecured instrument issued by corporate bodies

    (public & private) to meet short-term working capital requirements. Maturity varies

    between 3 months and 1 year. This instrument can be issued to individuals, banks,companies and other corporate bodies registered or incorporated in India. CPs can be

    issued to NRIs on non-repatriable and non-transferable basis.

    Corporate Debentures

    The debentures are usually issued by manufacturing companies with physical assets, as

    secured instruments, in the form of certificates They are assigned a credit rating by rating

    agencies. Trading in debentures is generally based on the current yield and market values

    are based on yield-to-maturity. All publicly issued debentures are listed on exchanges.

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    Floating Rate Bonds (FRB)

    These are short to medium term interest bearing instruments issued by financial

    intermediaries and corporates. The typical maturity of these bonds is 3 to 5 years. FRBs

    issued by financial institutions are generally unsecured while those from private

    corporates are secured. The FRBs are pegged to different reference rates such as T-bills

    or bank deposit rates. The FRBs issued by the Government of India are in the form of

    Stock Certificates or issued by credit to SGL accounts maintained by the RBI.

    Government Securities

    These are medium to long term interest-bearing obligations issued through the RBI by

    the Government of India and state governments. The RBI decides the cut-off coupon onthe basis of bids received during auctions. There are issues where the rate is pre-specified

    and the investor only bids for the quantity. In most cases the coupon is paid semi-

    annually with bullet redemption features.

    Treasury Bills

    T-bills are short-term obligations issued through the RBI by the Government of India at a

    discount. The RBI issues T-bills for different tenures: now 91 -days and 364-days. These

    treasury bills are issued through an auction procedure. The yield is determined on the

    basis of bids tendered and accepted.

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    Bank/FI Bonds

    Most of the institutional bonds are in the form of promissory notes transferable by

    endorsement and delivery. These are negotiable certificates, issued by the Financial

    Institutions such as the IDBI/ICICI/ IFCI or by commercial banks. These instruments

    have been issued both as regular income bonds and as discounted long-term instruments

    (deep discount bonds).

    Public Sector Undertakings (PSU) Bonds

    PSU Bonds are medium and long term obligations issued by public sector companies in

    which the government share holding is generally greater than 51%. Some PSU bonds

    carry tax exemptions. The minimum maturity is 5 years for taxable bonds and 7 years for

    tax-free bonds. PSU bonds are generally not guaranteed by the government and are in the

    form of promissory notes transferable by endorsement and delivery. PSU bonds in

    electronic form (demat) are eligible for repo transactions.

    3. MUTUAL FUND SCHEMES

    An investor can participant in various schemes floated by mutual fund instead of buying

    equity shares. In mutual funds invest in equity shares & fixed income securities. There

    are three broad types of mutual fund schemes.

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    Growth schemes

    Income schemes

    Balanced schemes

    4. DEPOSITS

    It is just like fixed income securities earn a fixed return. However, unlike fixed income

    securities, deposits are negotiable or transferable. The important types of deposits in

    India are:

    Bank deposits

    Company deposits

    Postal deposits.

    5. TAX-SHELTERED SAVING SCHEMES

    It provides benefits to those who participate in them. The most important tax sheltered

    saving schemes in India is:

    Employee provident fund scheme

    Public provident fund schemes

    National saving certificate

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    6. LIFE INSURANCE

    In a broad sense, life insurance may be viewed as an investment. Insurance premiums

    represent the sacrifice & the assured sum the benefit. In India, the important types of

    insurance polices are: Endowment assurance policy

    Money back policy

    Whole life policy

    Premium back term assurance policy

    7. REAL ESTATE

    For the bilk of the investors the most important asset in their portfolio is a residential

    house. In addition to a residential house, the more affluent investors are likely to be

    interested in the following types of real estate:

    Agricultural land

    Semi-urban land

    8. PRECIOUS OBJECTS

    It is highly valuable in monetary terms but generally they are small in size. The

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    important precious objects are:

    Gold & silver

    Precious stones

    Art objects

    9. FINANCIAL DERIVATIVES

    A financial derivative is an instrument whose value is derived from the value of

    underlying asset. It may be viewed as a side bet on the asset. The most import financial

    derivatives from the point of view of investors are:

    Options

    Futures.

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    CHAPTER: 3

    THEORETICAL CONCEPT

    3.1 EQUITY SHARES3.2 FUNDAMENTAL ANALYSIS

    3.3 TECHNICAL ANALYSIS

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    3.1 EQUITY SHARES

    Equity represents an ownership position in a corporation. It is residual claim in the

    sense that creditors and preference shareholders must be paid as scheduled before

    equity shareholders can receive payment. In bankruptcy equity holders are

    principle entitled only to assets remaining after all prior claimants has been

    satisfied. Thus risk is highest with equity shares and so must be its expected return.

    When investors buy equity shares, they receive certificates of ownership as proof

    of their being part owners of the company. The certificate states the number of

    shares purchased and their par value. The attitude towards equity shares varied

    from extreme pessimism to optimism from time to time.

    The main advantages of equity shares are listed below: Potential for Profit: The potential for profit is greater in equity shares than in

    any other investment security. Current dividends yield may be low but potentialof capital gains is great. The total yield or yields to maturity may be substantial

    over a period of time.

    Limited Liability: In corporate form of organization, its owners have,

    generally, limited liability. Equity shares is usually fully paid. Shareholders

    may lose their investments, but no more. They are not further liable for any

    failure in the part of corporation of meet its obligation.

    Hedge against Inflation: The equity share is good hedge against inflation

    though it does not fully compensate for the declining purchasing power as it is

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    subject to money-rate risk. But when interest rates are high, shares tend to be

    less attractive, and prices tend to be depressed.

    Share in Growth: The major advantage of investment in equity shares is its

    ability to increase in value by sharing in the growth of company profits over the

    long run.

    Tax Advantage: Equity shares also offers tax advantage to the investors. The

    larger yield on equity shares results from an increase in principal of capital

    gains, which are taxed at lower rate than other incomes in most of the countries.

    EQUITY CAPITAL TERMINOLOGY:

    The important terms used in equity capital are listed below: Authorized Capital: The authorized capital is the maximum number of

    shares of each type that may be issued by the company. To change this

    number, or provision of any class of shares, the company requires the formal

    approval of shareholders.

    Issued Capital: Issued capital is the part of the authorized capital that hasbeen issued for cash, property, or service.

    Paid up Capital: Fully paid shares are those shares for which the

    corporation has received full payment up to the par-value, or up to the

    amount established as the selling price of no-par-shares. Partly paid shares

    are those shares that have been issued for less than par-value or the agreed

    subscription.

    NATURE OF EQUITY SHARES:

    Equity shares represent an ownership of a corporation. It is true that the equity

    shares must bear first impact of any adversity, but it is also true that the equity

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    shares is the only class of securities privileged to enjoy maximum participation in

    an extensive growth of the company. The risk of the one may be regarded as

    commensurate with the opportunity of the other. There is nothing certain about

    earnings on equity shares, and the investor can lose as well as earn a profit.

    Evidence of Ownership: When investor buys equity shares, they receive

    certificates of ownership as a proof of their part as owners of the company.

    This certificates state the number of shares purchased, their par value, if any,

    and usually the transfer agent. When equity shares are purchased on the

    market (that when it is not a new issue which is purchased from the

    company), the new owner and the number of shares bought are noted in therecord book of the transfer agent.

    Maturity of Equity Shares: Equity shares have no maturity date. Their life

    is limited by the length of time stated in the corporate charter know as

    Memorandum of Association. The corporate life might be for stated or

    limited period, or it might be perpetual. Most corporations have a perpetual

    character. For investment purpose, equity shares can be purchased and soldat any time.The date on which the equity is sold by the investor is the

    maturity date, and the price at which the equity is sold is called the maturity

    price. In fact, the investor is vitally concerned with the yield earned over the

    period that the equity is owned, since the yield for the holding period

    represents the total earnings to the investor and is a measure of performance

    to be compared to those of other securities investments.

    Par Value: Par value is the face value of the share. Equity shares have par

    value, a nominal stated value. The par value of an equity shares indicates the

    amount of capital originally subscribed by the shareholders. New shares

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    cannot be sold less than par value. If the equity shares are sold for more than

    par, the excess is transferred to Share Premium Account.

    Net Asset Value and Book Value: Distrust of present value formulae, the

    quest for objectivity and perhaps even nostalgia lead some analyst to place

    greater emphasis on the asset value factor when evaluating investment worth

    of a companys equity shares. Net assets or net worth can be calculated from

    either the asset of liability side of balance sheet.

    On the other hand, what if the price of the equity is significantly below book

    value; dose it then represent under priced. The estimate of net assets per

    shares reflects the accounting conventions used in drawing up the balance

    sheet and the accounting practice deviates significantly from economic

    theory.

    Financial Analysis and Accounting Data: The historical numbers that

    analyst uses to prepare rates and forecasting equations are generally based

    on figures that have been taken from the published financial statements ofthe firm being analyzed. Although these statements may have been prepared

    according to generally accept accounting principles, there may be

    significant variation in real economic meaning of financial reports.

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    INVESTMENT PROCESS IN EQUITY SHARES:

    Investment process describes how an investor should go about making decisions

    with regard to what marketable securities to invest in, how extensive the

    investment should be and when the investment should be made. An eight-step

    procedure for making these decisions forms the basis for the investment process.

    1. What is Investment

    2. Understanding Shares

    3. Finding a Broker

    4. Evaluation of Shares

    5. Research Tools

    6. Investing Strategy

    7. Investing Technique

    8. What Moves the Market

    Step 1: What is Investment?

    Investing is making your money work for you without taking any

    more risks than necessary for your comfort.

    Investing is the proactive use of your money to make more money.

    How to calculate Risk Premium?

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    Risk premium is what a stock should return over a risk-free investment. It

    is your reward for taking a risk with your money.

    Weak demand is the important factor in stock pricing:

    Despite high crude oil prices, its weak demand for gasoline that holds back

    oil stock prices. Supply and demand is an important factor in determining

    price of stocks.

    Corrections are natural part of stock market cycle.

    Dont be too conservative with stocks in retirement:

    There is a danger you can be too conservative in your investment strategy as

    you approach retirement dont back off stocks too soon.

    Step 2: Understanding Shares

    Bull and Bear stock market are the two sides of same coin:

    Bull and bear markets go together and are necessary for an efficient

    market.

    Poll results show confidence in stocks:

    The results of a poll on where the sensex be at the end of 2009 show

    stock investors are positive.

    Step 3: Finding a Broker

    To decide which type of broker is right for you, you need to use these

    resources to find the brokerage arrangement that best fits your needs.

    Thirteen of the top online stock trading sites offer investors a wide variety of

    services including research and advice.

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    Brokers offer different levels of service. A broker fills in the gaps in

    knowledge and experience.

    Broker explains what types of accounts are available and how to open an

    account.

    Financial advisers can map a blue print that will get you from where you are

    to your financial goals.

    Financial advisers come in a variety of flavors. Finding the one right for you

    involve knowing how each is compensated and what they do.

    The New Year poses many challenges for stocks, including high oil prices,

    the credit crisis, and a potential recession.

    Stock prices are driven by the relationship between buyers and sellers.

    Attractive stocks have more buyers than sellers, which drives up prices,

    while less attractive stocks feel the reverse effect.

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    Step 4: Evaluating Stocks for Investment

    Fundamental analysis relies on several tools to give investors an accurate

    picture of the financial health of a company and how the market values the stock.

    The following are the most popular tools of fundamental analysis. They focus on

    earnings, growth, and value in the market.

    a) Earnings Per Share EPS

    b) Price to Earnings Ratio P/E

    c) Projected Earnings Growth PEG

    d) Price to Sales P/S

    e) Price to Book P/B

    f) Dividend Payout Ratio

    g) Dividend Yield

    h) Book Value

    i) Return on Equity

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    Step 5: Research Tools

    The internet is a gold mine of information, but youll need some tools to get to the

    nuggets. Research tools make the job easier if you know where to find them and

    how to use them.

    The better stock screens offer similar characteristics that give you greater

    flexibility when looking for investment candidates and eliminate other

    companies.

    Stock screens will save time and help to build a thoughtful portfolio by

    focusing on those companies that meet your investing requirements.

    Stock screens can help any investor make better stock selections by reducing

    the number of companies to research.

    Dividend ratios can tell much about a stock and its future payout prospects.

    One of the best sources of information on companies is free and as near as

    your computer.

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    Step 6: Investing Strategies

    What strategy to use as an investor? The different investment strategies and how to

    develop personal investment strategy is explained below:

    When and how to sell a winning stock?

    Knowing when and how to sell a winning stock is as important as knowing

    when to sell a losing stock.

    Dont be too conservative with stocks:

    Following a too conservative investment strategy in retirement may not

    protect you from outliving your money. Bottom-up investors focus on strong companies and believe they will

    perform well in any market conditions.

    Top-down investing looks at big picture before narrowing in on individual

    stocks.

    Step 7: Investing Techniques

    Investing techniques offer powerful ways for investors to execute their strategies.

    These techniques provide a structure for investing.

    After-hours trading of stocks may seem like a great idea, but it is full of

    risks for the average investor.

    Diversify stocks by industry to avoid across-the-board losses on bad

    economic news. Investments should not be correlated to achieve diversity.

    Investing with expectations of high returns is not investing but gambling.

    Dont try to double or triple your money quickly in the stock market youll

    be disappointed and perhaps poorer.

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    Step 8: What Moves the Market?

    What makes the market rise or fall? Sometimes it seems to have a mind of its own

    that reacts poorly to good news and with enthusiasm to bad news. One should

    learn the factor that are the major influences on the markets and how to use this

    information.

    Major economic and political factors shape the market, but most of all the

    market hates uncertainty.

    EQUITY ANALYSIS

    Equity valuation and analysis is done when problems faced with buying,

    holding, or selling decisions are made. The analysis must be based on past

    performance of the security and then coupled with personal experience, predicting

    its future performance and relative market position. The Equity Analysis is based

    upon two analysis they are

    Fundamental Analysis

    Technical Analysis

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    3.2 FUNDAMENTAL ANALYSIS

    Its a logical and systematic approach to estimating the future dividends & share

    price, as these two constitute the return from investing in shares. According to this

    approach, the share price of a company is determined by the fundamental factors

    affecting the Economy/Industry/Company such as Earnings Per Share, D/P ratio,

    Competition, Market Share, Quality of Management etc. it calculates the true

    worth of the share based on its present and future earning capacity and compares

    it with the current market price to identify the miss-priced securities. Fundamental

    Analysis helps to identify fundamentally strong companies, whose shares areworthy to be included in the investors portfolio, by providing an analytical

    framework, known as Economy Industry Company framework, for rational

    investment decision making.

    1. Economic Analysis:

    Economic factors play major role in any investment decisional, which is made for

    making a gain and better returns. Economic analysis and forecasting company

    performance and of returns is necessary for making investments.

    Any investment is risky and as such investment decision is difficult to make.

    Investment decision is based on availability of money and information on the

    economy.

    Companies are a part of the industrial and business sector, which in return is a partof overall economy. Thus the performance of a company depends recession or

    stagnation, the performance of the companies will be bed in general, with sum

    exceptions however, on the other hand, if the economy is booming, incomes are

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    raising and the demand is good, then the industries and the companies is general

    may be prosperous, with some exceptions however.

    In the Indian economy, the matters to be considered in the first place all the

    behavior of the monsoon and the performance of agriculture. India has a mixed

    economy, where the public sector plays a vital role. The government being the

    biggest investor and spender, the trends in public investment and expenditure

    would indicate the likely performance of the Indian economy. Concomitant with

    this, the government budget policy, tone levies and government borrowing

    program along with the extent of deficit financing will have a major influence on

    the performance of the Indian economy. The monitory situation along with thebudgetary policy influences the movement in price inflation do have a major

    influence on the economy.

    The economy and political stability in the form of stable and long term economic

    policies and a stable political with no uncertainty would also be necessary for a

    good performance of the economy in general and of companies in particular.

    All the above factor of the economy influences the corporate performance and the

    industry in general.

    2. Industry Analysis:

    On the economic analysis is made and the forecast of the economy is known the

    investor will then have some ides of the likely growth of the economy and its

    trend. After that, the analyst would look into the industry groups that are promising

    in the coming year or years and then only he will be able to choose the companies

    in those industry groups.

    At any point of time, there may be industries, which are on the up swing of the

    cycle called sunshine industries and those, which are on the decline called sunset

    industries. In India, there are some growth industries like electronics and Tele

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    communications, which are the key industries. The engineering, petrol chemicals

    and capital goods industries are in the core sector. A few industries like diamonds,

    engineering etc. are in the export sector. Jute and cotton textiles are the decedent

    industries. At present, Tele communications, energy etc., are some examples of

    sunrise industries.

    The key characteristics that are to be considered in the analysis, which have a

    bearing on the prospects of the company are: -

    Demand Supply Gap.

    Competitive conditions in the industry.

    Permanence.

    Growth Rate of the Industry.

    Attitude of Government towards the industry.

    Labors Conditions.

    Supply of Raw Materials.

    Cost Structure.

    Past Sales & Earnings Performance.

    Growth Rate of the Industry etc.

    The gap between Demand and Supply in an industry is a fairly good indicator of

    its short-term or medium-term prospects. Excess supply reduces the profitability of

    the industry through a decline in the unit-price realization. On the contrary,

    insufficient supply tends to improve the profitability through higher unit-price

    realization. In an industry where supply exceeds Demand and there are many

    competing firms, the increased rivalry among the firms leads to price cuts and

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    heavy advertising. In such a situation, the companies lose their competitive edge

    and their profitability gets erode.

    In this age or rapid technological change, the important factor to be considered is

    the permanence of an industry, which is related to the products and the technology

    used by the industry. Another factor to be observed is the Cost structure of the

    Industry i.e., the proportion of the fixed costs to the variable costs that determines

    the level of Break-even point. The industry with lower break-even point is to be

    given more importance.

    3. Company Analysis:

    Company Analysis is the final stage of the Fundamental Analysis, which is to be

    done to decide the company in which the investor should invest. The Economy

    Analysis provides the investor a broad out line of the prospects of growth in the

    economy. The industry analysis helps the investor to select the industry in which

    the investment would be rewarding. Company Analysis deals with the estimation

    of the Risks and Returns associated with individual shares.

    The stock price has been found on depend on the intrinsic value of the companys

    share to the extent of about 50% as per many research studies. Graharm and Dodd

    in their book on security analysis have defined the intrinsic value as that value

    which is justified by the facts of assets, earnings and dividends. These facts are

    reflected in the earnings potentials of the company. The analyst has to project the

    expected future earnings per share and discount them to the present time, which

    gives the intrinsic value of the share. Another method to use is to take the

    expected earnings per share and multiplying it by the industry average price

    earning multiple.

    By this method, let the analyst estimate the intrinsic value or fair value of share

    and compare it with the market price to know whether the stock is over valued or

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    under valued. The investment decision is to buy under valued stock and sell over

    valued stock.

    3.1. Financial Analysis:

    Share price depends partly on its intrinsic worth for which financial analysis for a

    company is necessary to help the investor to decide whether to buy or not the

    shares of the company. The soundness and intrinsic worth of a company is known

    only by such analysis. An investor needs to know the performance of the

    company, its intrinsic worth as indicated by some parameters like book value,

    EPS, P/E multiple etc., and come to a conclusion whether the share is rightlypriced for purchase or not. This, in short is the importance of financial analysis of

    a company to the investor.

    Financial analysis is analysis of financial statement of a company to assess its

    financial health and soundness of its management. Financial statement analysis

    involves a study of the financial statement of the company to ascertain its

    prevailing state of affairs and the reasons there of. Such a study would enable the

    public and investors to ascertain whether one company is more profitable than the

    other and also to state the cause and factors that are probably responsible for this.

    3.1.1. Method or devices of Financial Analysis:

    The term Financial statement is used in modern business refers to the balance

    sheet, or the statement of financial position of the company at a point of time and

    income and expenditure statement or the profit and loss statement over a period.

    Interpret the financial statement; it is necessary to analyze them with the object of

    formation of an opinion with respect to the financial condition of the company.

    The following methods of analysis are generally used.

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    1. Comparative statement

    2. Trend analysis

    3. Common size statement

    4. Fund flow analysis

    5. Cash flow analysis

    6. Ratio analysis

    Fundamental Analysis has a very broad scope. One aspect looks at the general

    (qualitative) factors of a company. The other side considers tangible and

    measurable factors (quantitative). This means crunching and analyzing numbersfrom the financial statements. If used in conjunction with other methods,

    quantitative analysis can produce excellent results.

    Ratio analysis isn't just comparing different numbers from the balance sheet,

    income statement, and cash flow statement. It's comparing the number against

    previous years, other companies, the industry, or even the economy in general.

    Ratios look at the relationships between individual values and relate them to how a

    company has performed in the past, and might perform in the future.

    For example current assets alone don't tell us a whole lot, but when we divide them

    by current liabilities we are able to determine whether the company has enough

    money to cover short-term debts.

    Efficient Market Hypothesis

    This theory presupposes that the Stock Markets are so competitive and efficient in

    processing all the available information about the securities that there is

    immediate price adjustment to the changes in the economy, industry and

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    company. The Efficient Market Hypothesis model is actually concerned with the

    speed with which information is incorporated into the security prices.

    The Efficient Market Hypothesis has three Sub-hypothesis:

    Weakly Efficient: This form of Efficient Market Hypothesis states that the

    current prices already fully reflect all the information contained in the past price

    movements and any new price change is the result of a new piece of

    information and is not related/independent of historical data. This form is a

    direct repudiation of technical analysis.

    Semi-Strongly Efficient: This form of Efficient Market Hypothesis states that

    the stock prices not only reflect all historical information but also reflect all

    publicly available information about the company as soon as it is received. So,

    it repudiates the fundamental analysis buy implying that there is no time gap for

    the fundamental analyst in which he can trade for superior gains, as there is an

    immediate price adjustment.

    Strongly Efficient: This form of Efficient Market Hypothesis states that using

    both publicly available information as well as private or insider information

    cannot beat the market.

    But even though the Efficient Market Hypothesis repudiates both Fundamental and

    Technical analysis, the market is efficient precisely because of the organized and

    systematic efforts of thousands of analysts undertaking Fundamental and

    Technical analysis. Thus, the paradox of Efficient Market Hypothesis is that both

    the analyses are required to make the market efficient and thereby validate the

    hypothesis.

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    3.3 TECHNICAL ANALYSIS

    INTRODUCTION

    There are two major types of analysis for predicting the performance of a

    company's stock - fundamental and technical. The latter looks for peaks, bottoms,

    trends, patterns, and other factors affecting a stock's price movement and then

    making a buy/sell decision based on those factors. It is a technique many peopleattempt, though very few are truly successful.

    Today, the world of technical analysis is huge. There are literally hundreds

    of different patterns and indicators investors claim to be successful. There are

    different types of stock charts and the various technical analysis tools.

    What is Technical Analysis?

    Technical analysis is a method of evaluating securities by analyzing statistics

    generated by market activity, past prices, and volume. Technical analysts do not

    attempt to measure a security's intrinsic value; instead they look for patterns and

    indicators on stock charts that will determine a stocks future performance.

    Technical analysis has become popular over the past several years, as more and

    more people believe that the historical performance of a stock is a strongindication of future performance. The use of past performance should not come as

    a big surprise. People using fundamental analysis have always looked at the past

    performance by comparing fiscal data from previous quarters and years to

    determine future growth. The difference lies in the technical analysts belief that

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    securities move with very predictable trends and patterns. These trends continue

    until something happens to change the trend, and until this change occurs, price

    levels are predictable.

    Some technical analysts claim they can be extremely accurate a majority of the

    time.

    There are many instances of investors successfully trading securities with only the

    knowledge of its chart and without even understanding what the company does.

    Technical analysis is a terrific tool, but most agree that it is much more effective

    when combined with fundamental analysis.

    Let's now look at some of the major indicators technical analysts use.

    The Bar Chart

    Bar charts are some of the most popular type of

    charts used in technical analysis. As illustrated

    on the left, the top of the vertical line indicates

    the highest price a security traded at during the

    day, and the bottom represents the lowest

    price. The closing price is displayed on the

    right side of the bar and the opening price is

    shown on the left side of the bar. A single bar

    like the one to the left represents one day of

    trading.

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    The advantage of using a bar chart over a straight-line graph is that it shows the

    high, low, open and close for each particular day. This is the type of chart we will

    be using to display various indicators throughout this explanation. There are two

    more types of charts that are also frequently used for technical analysis that are

    similar to the bar chart. The first we will look at is called "Candlestick Charting".

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    Candle Stick Charting

    Candlestick charts have been around

    for hundreds of years. They are often

    referred to as "Japanese Candles"

    because the Japanese would use

    them to analyze the price of rice

    contracts.

    Similar to a bar chart, candlestick

    charts also display the open, close,daily high, and daily low. A

    difference is the use of color to show

    if the stock was up or down over the

    day.

    The chart below is an example of a candlestick chart for AT&T (T), green bars

    indicate the stock price rose, red indicates a decline:

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    candlestick charts have a love or leave relationship with investors. People either

    love candlesticks and use them frequently, or are completely turned off by them.

    There are several patterns people look for with candlestick charts, here are a few of

    the popular ones and what they mean:

    This is a bullishpattern, the stock opened at (or near) its low and

    closed near its high.

    The opposite of the pattern above, this is a bearish pattern. This

    indicates that the stock opened at (or near) its high and dropped

    substantially to close near its low.

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    Called "The Hammer", this is a bullish pattern only if it occurs

    after the stock price has dropped for several days. A Hammer is

    identified by a small body along with a large range. The theory is

    that this pattern can indicate a reversal in the downtrend is in the

    works.

    Called a "star". This pattern is used in others such as the "doji star".

    For the most part, stars typically indicate a reversal and or

    indecision. There is the possibility that after seeing a star there will

    be a reversal or change in the current trend.

    Keep in mind there are over 20 other patterns used by technical analysts for

    candlestick charting.

    Now, let's take a look at a more traditional style of charting stock price

    performancecalled "Point & Figure Charting.

    THE POINT & FIGURE CHART

    This type of chart is somewhat rare, in fact most charting services do not even

    offer the point and figure chart. This is a chart that plots day-to-day increases and

    declines in price. A rising stack of Xs represents increases while a declining stack

    of Os represents decreases. These types of charts were traditionally used for intra-

    day charting (a stock chart for just one day), mainly because it can be long and

    tedious to create P&F charts over a longer period of time manually.

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    The idea behing P&F charts is that they help you to filter out less-significant price

    movements and let you focus more on the most important trends. Below is an

    example of a Point and Figure Chart for AT&T (T):

    There are two attributes that affect the appearance of a Point & Figure chart, boxsize and reversal amount. We won't get into much detail about these factors. Now

    that we've taken a look at three different types of charts used by technical analysts,

    let's look at various indicators.

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    Here are a couple points to remember about Technical Analysis:

    Technical Analysis is a method of evaluating securities by analyzing

    statistics generated by market activity, past prices, and volume.

    The advantage of using a bar chart over a straight line graph is that it shows

    the high, low, open and close for each particular day.

    One of the most basic and easy to use TA indicators is the moving average,

    which shows the average value of a securitys price over a periodof time.

    The most commonly used moving averages are the 20, 30, 50, 100, and 200

    day.

    Support and resistance levels are price levels at which movement should

    stop and reverse direction. Think of Support/Resistance (S/R) as levels that

    act as a floor or a ceiling to future price movements.

    There are literally 100s of different price patterns and indicators.

    Evaluation of Technical Analysis

    Technical Analysis appears to be a highly controversial approach to security

    analysis. It has its ardent votaries; it has its severe critics. The advocates of

    technical analysis offer the following interrelated arguments in support of their

    position.

    1. Under the influence of crowd psychology, trends persist for quite some time.

    Tools of technical analysis that help in identifying these trends early are

    helpful aids in investment decision making.

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    2. Shifts in demand and supply are gradual rather than instantaneous.

    Technical Analysis helps in detecting these shifts rather early and hence

    provides clues to future price movements.

    3. Fundamental information about a company is absorbed and assimilated by

    the market over a period of time. Hence, the price movement tends to

    continue in more or less the same direction till the information is fully

    assimilated in the stock price.

    4. Charts provide a picture of what has happened in the past and hence give a

    sense of volatility that can be expected from the stock. Further, the

    information on trading volume which is ordinarily provided at the bottom of

    a bar chart gives a fair idea of the extent of public interest in the stock.

    The detractors of technical analysis believe that technical analysis is a useless

    exercise. Their arguments run as follows:

    1. Most technical analysts are not able to offer convincing explanations for the

    tools employed by them.

    2. Empirical evidence in support of the random-walk hypothesis casts its

    shadow over the usefulness of technical analysis.

    3. By the time an uptrend or downtrend may have been signaled by technical

    analysis, it may already have taken place.

    4. Ultimately, technical analysis must be a self-defeating proposition. As more

    and more people enjoy it, the value of such analysis tends to decline.

    5. The numerous claims that have been made for different chart patterns are

    simply untested assertions.

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    There is a great deal of ambiguity in the identification of configurations as well as

    trend lines and channels on the charts. The same chart can be interpreted

    differently.

    What is the difference between Fundamental and Technical Analysis?

    These terms refer to two different stock-picking methodologies used for

    researching and forecasting the future growth trends of stocks. Like anyinvestment

    strategy or philosophy, both have their advocates and adversaries. Here are the

    defining principles of each of these methods of stock analysis:

    Fundamental Analysis is a method of evaluating securities by attempting to

    measure the intrinsic value of a stock. Fundamental Analysis study

    everything from the overall economy and industry conditions to the financial

    condition and management of companies.

    Technical Analysis is the evaluation of securities by means of studying

    statistics generated by market activity, such as past prices and volume.

    Technical Analysis do not attempt to measure a securitys intrinsic value butinstead use stock charts to identify patterns and trendsthat may suggest what

    a stock will do in the future.

    In the world of stock analysis, Fundamental and Technical Analysis is on

    completely opposite sides of the spectrum. Earnings, expenses, assets and

    liabilities are all important characteristics to fundamental analysts, whereas

    technical analysts could not care less about these numbers. Which strategy worksbest is always debated, and many volumes of textbooks have been written on both

    of these methods. So, do some reading and decide for yourself which strategy

    works best with your investment philosophy.

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    DATA ANALYSIS

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    About ULTRATECH

    Company UltraTech Cement Limited

    NSE Symbol ULTRACEMCO

    Website www.ultratechcement.com

    ULTRATECH CEMENT Ltd

    73

    YEAR SALES PROFITABILITY

    AMT(Rs) Trend% AMT(Rs) Trend%

    2006 3,785.29 100 229.76 100

    2007 5,484.25 144.88 782.28 340.4

    2008 6,286.24 166 1,007.61 438.5

    2009 7,160.42 189.16 977.02 425.23

    2010 7,729.13 204.18 1,093.24 475.8

    Transfer

    Agent

    Address

    Sharepro Services (India) Private Ltd.

    13AB, Samhita Warehousing Complex,

    Sakinaka Telephone Exchange Lane,

    Off AndheriKurla Road, Sakinaka, Andheri (East)Mumbai - 400072

    Telephone 022-67720300 / 677200400

    Fax 022-28591568 / 28508927

    Email [email protected], [email protected]

    Registered

    Address

    Address

    B-Wing, Ahura Centre,

    2nd floor, Mahakali Caves Road,

    Andheri (East),

    Mumbai - 400093

    Telephone 022-66917800/26571416/56917360/98204-59383

    Fax 022-66928109/56917362

    [email protected]/ ps-

    [email protected]/[email protected]

    http://www.nseindia.com/marketinfo/equities/quotesearch.jsp?companyname=ULTRACEMCOhttp://www.nseindia.com/marketinfo/equities/quotesearch.jsp?companyname=ULTRACEMCO
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    Interpretation: - The above table & graph show the sales & profitability trend for5yrs company takes position in sales & profitability when compared to the othercompanys in the industry in current FY2010. The company's performance is good

    because from 2006 to till 2010 it showed increase only.

    About ACC

    74

    Company ACC Limited

    NSE Symbol ACC

    Website www.acclimited.com

    Trend Analysis

    http://www.acclimited.com/http://www.nseindia.com/marketinfo/equities/quotesearch.jsp?companyname=ACChttp://www.acclimited.com/http://www.nseindia.com/marketinfo/equities/quotesearch.jsp?companyname=ACChttp://www.acclimited.com/
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