WTS
January 17, 2012
Presenter: Malizy Scruggs
@OpenChannelsPR @malizy
Beyond the Meeting
YOU WILL LEARN
• Components of a public participation strategy
• Difference between compliance and
community building
• Establishing common ground
• One-way vs Two-way communication
• Types of low technology and high technology
options
TIPS
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HOW TO VOTE VIA TEXTING
HOW TO VOTE VIA
POLL4.COM
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WHAT IS P2?
Any process that involves
the public in problem solving
or decision making and uses
public input to make
decisions.
--International Association of Public Participation
“Rather than asking people always to
come to our meetings, we need to go
out to find out what are their issues,
how to align with their goals, instead of
asking them always to align with our
goals. We need to be there to listen
rather than inform and tell, we need to
be more participants.”
Source: Moving Public Participation beyond Compliance: Uncommon Approaches to Finding
Common Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker
Identify the Problem
AffectsInformation Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
Identify the Problem
AffectsInformation Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
STAKEHOLDER ANALYSIS
Interested Stakeholders
Indirectly Affected
Directly Affected
By impact or interest in the project
STAKEHOLDER ANALYSIS
Other
Government
Citizen and Community
Non-government Organizations
Business and Industry
By sector
STAKEHOLDER ANALYSIS
National
Regional
NeighboringCommunities
Local
By geographic location
STAKEHOLDER ANALYSIS
Allies Opponents
By allies/opponents
Neutral
Identify the Problem
AffectsInformation Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
P2 PROCESS LEVELS OF PARTICIPATION
P2 TECHNIQUE
Compliance Inform Informative
Community Building Consult Public Input
Involve Interactive
Collaborate Online/Digital
Empower Partnerships
TECHNIQUES/METHODS
Identify the Problem
AffectsInformation Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
Inform
Consult
Involve
CollaborateEmpower
LEVELS OF
PARTICIPATION
• One-way Communication Techniques
oCollateral materials
o Informational websites
oOpen houses
o Press releases
o PSAs
oQuick response (QR) codes
INFORM
Chicago Department
of Transportation -
Pedestrian Bridge
Plan
o One-way
communication
o Low tech
o Series of meetings
o Dedicated Flickr
o Website
• Two-way Communication Techniques
o Public input
o Public meeting or hearing
oComment cards
o Surveys
CONSULT
• Two-way Communication Techniques
oWorkshops
oCharettes
INVOLVE
COLLABORATE
• Two-way Communication Techniques
oWorld Café
o Focused Conversations
oCitizen Advisory Groups
Photo courtesy of World Café - Europe
• Two-way Communication Techniques
oCitizen Juries
oCrowdsourcing
o Ballot voting
EMPOWER
Utah Transit Authority – Next Stop Design
o Crowdsourcing
o Two-way communication
o High Tech + Low Tech
o Stakeholder registration/opt in
• Why are we here?
• Understand community expectations
• State what can be expected from the
P2 Process
• Cardstorming
COMMON GROUND
• Meet people where they are
• Match technology with sophistication of
audience
• Low technology and high technology
examples
o Audience response systems
oWebcasts
o Interactive visioning sessions
GO GO GADGET
• What goes into an effective P2 strategy
• Difference between compliance and
community building
• How to identify stakeholder expectations
• Distinguish between one-way and two-
way communication techniques
• How to match to technology to the
stakeholder
RECAP
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