Beyblade Burst Theme Song Presentation
1stGenera*on(2002-2004)154episodes
400+LicensePartners
80+Countries
350MM+TopsSold
350+TVEpisodes
3.65BB+RetailToySales
25MM+OnlineBa=les
2ndGenera*on(2010-2014)221episodes
Genre:Boysac*on
Target:
Boys6-12yearsold
ProducedBy:d-rightsInc./OLM,Inc.
51episodesx22minutesJapanLaunch:April4,2016
51episodesx22minutesJapanLaunch:April3,2017
JAPANBRANDRECOGNITIONo #1TOYforChristmaso Atleast1of3Boys6-11knowBEYBLADEo BEYBLADEranks#1inthestory-linemangagenre
inCoroCoroComics(topboysmangamagazine),#4overallforallproper*es.
TOURNAMENTSo Tournamentsheldatover100retailerso Over42,000par*cipantsatWorldHobbyDayin
2016SOUTHKOREA:o 120TournamentEventsOct-Nov2016o TheAnima*onisbroadcastedon11Networks!o OneMillionunitssoldin2016!o Main4SKUsrankedinthetop20inBa=le
SegmentandProductsandtheXtopachievedthe#1spotintheBa=leSegment!
HONGKONG:o SyndicatedinPopularKidsMagazine“Co-co!”TAIWAN:o Na*onalTournamentFebruary26,2017
Worldwide:KOREA
Worldwide:KOREAKOREA NATIONAL CHAMPIONSHIPDate:Sun. 18 Dec. 2016 10:00~18:00Place:COEX Hall B (8,010㎡)Total number of visitors: approximately 10,000 people (including parents)Total number of participated kids: 3,000 (pre-registered participants + participants registered on the day)
Worldwide:Hong KongSyndicated on Popular kids comic Magazine “Co-co!” Broadcast on TVB Jade golden time for kids on
every Sat. 4pm with high audience rate average at 1.33% among all. ( as of Dec. )
Worldwide:Taiwan
Upcoming TournamentOn 26th Feb 2017, National Championship will be held at New Taipei City.
Worldwide:KOREA
US Canada Australia NZ La*nAmerica
UK FRANCE ITALY GERMANY SPAIN PORTUGAL
RUSSIA NETHERLANDS
BELGIUM(N) TURKEY GREECE ISRAEL
USBroadcast:o LaunchedDecember19,2016on
DisneyXDwithtwoweeksofpremiereepisodes;duringthis*meBEYBLADEBURSTbecame:o #1AnimatedShowforBoys6-11
ando #3overallshowincludinglive-
ac*onsitcomsforBoys6-11o CurrentSchedule:Saturday8:30am
premieres,withaddi*onalairingsSat/Sun6:30pmandM-Fat3:30pm– 8*mesaweek.
Digital:o IndiscussionswithNeilixwith
Europe*mingforFall2018o LocalEuropeanmarketswillhave
YouTubechannelsforlocalizedcatchup,miniclips,specialcontentonamarketbymarketbasis
BlindBagMicrow/Launcher
TwoPlayerMicroStarterSet
EpicRivalsBaMleSetBasicStadium
SingleTopw/LauncherDualPack
LauncherSingleTop
o MasterToyLicensee:o Innova*veBurstFeature:Thetoy
linefeaturesaNEWburstinnova*on–thetops“burst”inba=le
o Global:Adaptabilityandscalability
ofproductacrossallglobalmarketso Tri-LayerCompa*bilitySystem:New
TripleLayerTopSystemwithSimplifiedAssembly&HugeVariety
o MicroLine:HasbroisintroducingaMicroLine,blindpackaged–noburstcomponentbutcompa*blewiththemainlineforGrowthChannelsandemergingmarkets
Scaninphysicaltopstoplaydigitally
Threewaystoplay:
*throughApril
CanalJlaunchedMarch11,2017
20Airingsperweek!
SocialMediasupportviaFacebookanditswebsite
GulliwilllaunchSeptember2017
MerchandiseandPromoQonsAgent
Licenseesalreadysignedonboard:ü SunCityforApparel/GiVs;ü GrundLesLivresduDragonD’or
forPublishing;ü JeuxRavensburgerforPuzzles;ü PUBLICSGroupforBacktoSchool;ü D’ArpegeforWheeledSports;andü LeomilforFootwear.Currentlyreviewingdealsfor:Magazines,SQckersandHomeGoods
ToyswilllaunchinJulyatToysRUsandinAugustatallotherretailers
Licenseesalreadysignedonboard:ü SEVENforBacktoSchool;andü BauliforHolidayFoodItems
Currentlyreviewingdealsfor:ü Publishing;ü Loyalty;andü ChocolateEggs
MerchandiseandPromoQonsAgent
Broadcastwillbeginon
September2017
ToyswilllaunchinSeptember2017atallmajorretailers
Licenseesalreadysignedonboard:ü MONTICHELVOINDUSTRIALforBackto
School;andü KstaQoneryforBacktoSchool
Currentlyreviewingdealsfor:ü Publishing;andü ChocolateEggs
BroadcastMerchandiseandPromoQonsAgent
Broadcastwillbeginon
July3,2017
ToyswilllaunchinMayatToysRUsandinJuneatallotherretailers
Licenseealreadysignedonboard:ü BjornaforHomeTexQles
BroadcastMerchandiseandPromoQonsAgent
Broadcastwillbeginon
Summer2017
ToyswilllaunchinAugustatToysRUsandinSeptemberatallotherretailers
SUNRIGHTSiscurrentlylookingforrepresentaQonintheUK
foraMerchandiseandPromoQonsAgent
Broadcastwillbeginon
September2017
ToyswilllaunchinAugustatToysRUsandinSeptemberatallotherretailers
Currentlyreviewingdealsfor:ü HomeGoods;and
ü Loyalty
MerchandiseandPromoQonsAgent
Broadcastwillbeginon
September2017
ToyswilllaunchinSeptemberatallmajorretailers
Broadcastwillbeginon
May27,2017
ToyslaunchedinAprilatallmajorretailers
Licenseealreadysignedonboard:ü GIMforPoolandBacktoSchool;andü JUMBOforStaQoneryandSeasonal
BroadcastMerchandiseandPromoQonsAgent
Broadcastwillbeginon
Summer2017
ToyslaunchedinAprilintheNordicsatBRandToysRUSthetoylinewilllaunchintherestoftheregionatallmajor
retailersinSeptember
Licenseesalreadysignedonboard:ü BjornaforHomeTexQles,Apparel,
SwimwearandOuterwear;andü LiveforBacktoSchool
BroadcastMerchandiseandPromoQonsAgent
Broadcastbeganon
May1,2017Airs15Qmesaweek!
ToyslaunchedatToysRUsinMayandwilllaunchinJuneatallotherretailers
Licenseealreadysignedonboard:ü ArQmbalforBacktoSchool
MerchandiseandPromoQonsAgent
MerchandiseandPromoQonsAgent
Broadcastwillbeginon
September2017
ToyswilllaunchinSeptemberatallmajorretailers
SUNRIGHTSiscurrentlylookingforrepresentaQoninTurkeyforaMerchandiseandPromoQonsAgent
Broadcastbeganon
April3,2017Airsweekdaysat4p.mandweekendsat2p.m.
ToyswilllaunchinAugustatallmajorretailers
Broadcastbeganon
December5,2016 May10,2017AirsM-FtwiceaDay! M-Fat7:30a.m.
ToysfullylaunchedinFebruary2017
BroadcastMerchandiseandPromoQonsAgent
ToyswilllaunchacrosstheregioninJune2017
BroadcastMerchandiseandPromoQonsAgent
Broadcastwillbeginon
May26,2017
TVAdverQsing
DigitalAdverQsing
RetailerAdverQsing
BEYBLADEBURSTApp
Website
ContentCreaQon&DistribuQon
FanOutreach
Events
Tournaments
Thousandscompetedbutonly25ofthebestBladersfromaroundtheworld
wereinvitedtoTorontoin2012to“LETITRIP”inhopesofbecomingtheBEYBLADEWorldChampion!
JoinusatthenextBEYBLADEWorldChampionshipin2018!
ThisSummertheOfficialBEYBLADEBURSTtournamentswillbegininCanada
CurrentlyinAc*veDiscussionswithCategoryLeadersinFoodandBeverage:GlobalandRegionalQSRsandCrossPromo*ons:(2018Q1/2)
Welcome to Generation 3 of a Global Phenomenon
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