Best Kept Secrets of the
NCSC
Keeping You in the Know!
SpeakerUS Postal Service
Anytown, ST
Greater Area PCC<Month Day>, 2010
Anytown, ST
Agenda•Brief Overview of Address Quality
Products•The State of Address Quality•What’s New?
•SuiteLink®
•RIBBS® Website Redesign•Move Update & Pub 363
•What’s Under-used?•AEC & AEC II®
•DPV® Vacant
•What’s Coming Soon?•COAlert™
•List Certification 2
Standardize
Validate
Update
ACHIEVE QUALITY ADDRESSING
Product Overview
ACS™
SuiteLink®
NCOALink®
AEC / AEC II®
DPV®
LACSLink®
CASS Certified™ Software5
Total Mail vs. UAA Volume Trends FY08 vs. FY09 All Mail Classes
6
Percent Change of Volume FY08 vs FY09
-8.64%
-11.62%
-7.71%-9.33%
-14.00%
-12.00%
-10.00%
-8.00%
-6.00%
-4.00%
-2.00%
0.00%
RPW Volume
Forwarding Volume
Return to Sender Volume
Cumulative Fwd/RTS
Address Quality Update
TotalMail
Forwards Returns
TotalForwards
&Returns
First-Class UAA Mail TrendsPre vs. Post-November 23, 2008
7
First-Class UAA Relative to Mail VolumeFY08 Q1-Q4 vs FY09 Q2-FY10 Q1
-10.20%
-14.34%
-9.13%-11.19%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
Pct Change RPW
Pct Change Forwards
Pct Change Returns
Pct Change Fwd/RTS
Address Quality Update
FCMMail
Forwards Returns
TotalForwards
&Returns
8
Move Update VerificationsNov 16, 2009 – July 15, 2010
Total Mailings Verified to Date 164,526Total Mailings Passed 160,357 (97.5%)Total Mailings Failed 4,169 (2.5%)
Average Overall Score 98.97%Average Score of Passed Mailings 99.70%Average Score of Failed Mailings 35.96%
Address Quality Update
SuiteLink® - What Is It?
Contains suite numbers for business addresses in selective high-rise buildings• Targets high-rise addresses with high volume default mail
Improves business addressing information through assignment of suite numbers
Allows USPS® to achieve increased volume of mail sorted in delivery point sequence
Data available through CASS™/MASS™ Developers No cost for license to CASS/MASS Developers In most cases, no license necessary as a CASS/MASS user
What’s New
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SuiteLink candidate records are records where there is a known secondary deficiency
Beginning August 1, 2011, all CASS™/MASS™ certifications for Cycle N require the use of SuiteLink to append suite numbers where matches are available
At that time, usage mandatory for all end users in production
What’s New
SuiteLink® - What Is It?
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SuiteLink usage is increasing
FY 08: 103 million records finalized by SuiteLink
FY 09: 160 million records finalized by SuiteLink
FY 10 (YTD): 179 million records finalized by SuiteLink
Statistics show the use of SuiteLink increased the volume of mail sorted in delivery point sequence
What’s New
SuiteLink® - What Is It?
11
How CASS™determines if you have a SuiteLink candidate record:
Matches to a High-Rise Default recordOr Matches to a Street Default record (High-Rise Default is
not present and High-Rise specific records exist)
Note: Match to Firm records missing secondary are not considered as candidate records for SuiteLink
What’s New
12
SuiteLink® - Impact
After August 1, 2011, if a mailer does not append the secondary number to their original address when one is available from SuiteLink, they cannot use the ZIP + 4® Code associated with the new address. The mailer may continue to use the input address with ONLY the 5-digit ZIP Code™ associated with the input address
SuiteLink should be done prior to a NCOALink® or FASTforward® lookup
What’s New
13
SuiteLink® - Impact
What’s New
14
RIBBS® Redesign
Website Redesign New look and feel More user friendly Improved ease of use email Subscription
Updates
Approx
3,000,000 Hits
Per Year!www.ribbs.usps.gov
What’s New
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RIBBS® Redesign
New Site Index Navigation
Search by: Alphabetical Listing Topical Index Locators Lookups Quick Contact Listing
Totally revised and improved Temporarily renamed “Guide to Move Update”
Undergoing formal internal clearance & republication Republication as Pub 363 targeted October 2010
Guide to Move Update is posted to RIBBShttp://ribbs.usps.gov/move_update/documents/tech_guides/GuidetoMoveUpdate.pdf
Modify DMM standards to reference Pub 363
Publication 363 - Updating Lists is a Smart Move
What’s New
17
New Quick Service Guide Each Move Update method described in finer detail Explanations & Clarifications
Flowchart on how to qualify for Move Update Pre-Mailing vs. Post-Mailing methods Standard Mode Name Matching Logic Document retention guidelines Expected handling of Moved Left No Address (MLNA) and Box
Closed No Order (BCNO) Description of Return and Footnote Codes with comments Directly Acquired Addresses & Alternative Address Formats
Publication 363 - Enhancements
What’s New
18
Effective June 1st, MLNA and BCNO-type of COAs will no longer be graded as non-compliant in Move Update Verifications
Federal Register Notice to be published advising MLNA / BCNO will be required to comply with Move Update requirements
1 year grace period from date of Federal Register to make needed changes to comply with requirement
After 1 year grace period MLNA / BCNO addresses between 95 days and 18 months will be graded as non-compliant
No reversal of previous postage assessments for mailings impacted due to MLNA / BCNO prior to June 1st will be made
MLNA / BCNO Policy Modification
What’s New
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AEC & AEC II®
USPS provided service for all customers
Resolves physical address deficiencies
Send to the NCSC electronically (or on CD-ROM)
AEC Cost - $15.00 per thousand
Average correction rate - 35%
AEC II® Cost - $0.25 per record
Average: 95% resolution rate
Average: 87% correction rate
Pre-Mailing process
What’s Under-used?
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21
What’s Under-used?
1. Mailer sends addresses to NCSC
11. Mailer receives AEC II processed files
5. Unresolved AEC records
6. Matched against historical file
3. Mailer’sAEC data
4. Mailer receives AECprocessed files
2. File processed through AEC software
9. Interface with delivery unit personnel
10. Delivery unit personnel verifies address information
8. If records still unresolved
7. Mailer’s AEC II data
AEC & AEC II® Process
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DPV® Vacant Table
What’s Under-used?
Available as part of the DPV product
Used during CASS™ processing
Helps mailers identify when they may be sending mail to vacant addresses
Reduce mail production and postage costs
Identifies delivery points that are currently vacant and not receiving mail delivery
Updated monthly so mailers have access to the latest information about an address
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COAlert™
What’s Coming Soon?
Allows mailers to pre-screen their addresses for Move Update impact assessment prior to mailing using change-of-address data for months 1 - 18 Uses standard name matching logic mode Flags old-side addresses (no new address information is
provided) Accessed by standard NCOALink® and ANKLink® inputs and
outputs footnote information and Move effective dates Beta testing conducted March – August 2010
Beta testers – 7
Licensing structure and Pricing being determined
COAlert™ Benefits
Allows more informed decisions Potential to reduce production of UAA Mail Assesses address list quality prior to purchase or lease Assesses Move Update impact assessment prior to mailing
Uses exact same name matching logic as PBV Move Update verification
What’s Coming Soon?
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What’s Coming Soon?
The goal is to define the details of a List Certification process that would ensure addresses are kept complete, correct, and current throughout the various industry stakeholders
There are three key areas to list certification:1. The criteria for becoming a Certified List Administrator
2. Specific policies for validating that the name and address on a mailpiece are from a trusted, certified source and thus is a complete, correct, and current address
3. A dynamic post-mailing update system that can capture and share intelligence regarding UAA mail to certified list administrators
Proof-of-Concept by end of year
List CertificationWhat Is It?
What’s Coming Soon?
Applies proactive steps to ensure that each address within the list represents the best and most current information regarding the recipient and the physical address elements. The following products would be applied no less than every 35 days on a given address.
Goes beyond CASS™ standards All required addressing elements are present
DPV® return code of ‘Y’
Updated using LACSLink® and SuiteLink® data
Updated using a USPS approved pre-mailing Move Update solution
Address data was obtained directly from the end mail recipient
List CertificationPre-Mailing Process
What’s Coming Soon?
Provides a feedback system to notify certified list administrators of suspect UAA
Uses SHA (secure hash algorithm) versions of the addresses – just like NCOALink® does with COA records
Any certified list administrator can check their SHA values against the Corrective Action Required List (CARL) to determine if a suspect UAA address is in their list prior to renting or leveraging the data for mailing purposes
List CertificationPost-Mailing Process
What’s Coming Soon?
List Certification Walk-Through
List Administrator
Publisher / Direct
Marketer
Printer / Mail Service
Provider
USPS (PARS & FSS
Feedback)
USPS NCSC
CARL
www.usps.com/ncsc ribbs.usps.gov
1-800-238-3150
Customer Support
800-238-3150
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For More Information
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