BELOW THE LINE PROMOTIONWhatistheBelow-the-line promotion? Below-the-line promotion uses actiitieswherethe!usiness has"irectcontroloerthe tar#etorinten"e" au"ience$customerswithmore "irectemphasisonma%in# sales& 'ctuall( are short-term incenties to encoura#e consumers to purchase the pro"uct& These Promotions are tactile& )or e*ample+Socialmedia,Directe-mails,Sales promotion,branding,Samples, coupons, price deals.Below-the-line techni,ue ensure recall o- the !ran" while at the same time hi#hli#htin# the -eatures o- the pro"uct&