Download - Belong Brand

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BELONG™ BRAND GUIDELINES_V1 ©2013

PRIMARY BRANDMARK

SECONDARY BRANDMARK

‘B’ PLACEMARKER

WORDMARK

CLEAR SPACE

MIN. SIZE

20mm 20mm 20mm 20mm

COLOUR PALETTE

C 60 Y 40 C 40 Y 90C 70 M 10

R 96 G 195 B 173

R 165 G 207 B 76

R 0 G 191 B 223

PMS 325 PMS 382PMS 298

BRANDMARK COLOUR USE

Co HeadlineLt /RegAaA

BBb

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*

Bryant / Cond.Reg/Bold

HEADLINE FONT

TEXT FONT

*ARIEL IS OUR DEFAULT PPT FONT

USING URL LOCKUP

USING #HASHTAG LOCKUP

PHOTOGRAPHY STYLE PHOTOGRAPHY COLOUR GRADIENT

Belong_Hero_Local Place (Home Pg) Top 9

Belong_DIY_Local People (Help Pg) Top 9

Belong_Community People (DM) Top 9

Belong_Community Places (DM) Top 9

TONE OF VOICE / BRAND LANGUAGE

COMMUNITY.

This is at the heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.

SIMPLICITY.

This should be self-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.

EASY.

This is as much about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.

GOOD.

Good is more than product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.

CVP / ESSENCEBELONG.

CVP

IT FEELS GOOD TO BELONG

Talks to the human truth of belonging

We make it easy to Belong

ESSENCE

THIS IS MY NETWORK

THIS IS MY NEIGHBOURHOOD

BE PART OF IT

Be part of it.For further information on theseBrand Guidelines please contact:Karen Le | Telstra Digital Email: [email protected]