Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Benchmarking
the student experience
Kevin Brett
International Graduate Insight Group (i-graduate)www.i-graduate.org
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo WashingtonOur Experience
Introduction to i-graduate
i-graduate’s primary mission is to assist international educators to plan, understand, adapt and to accurately measure the opinions, expectations and experience of those students who will determine the future success of institutions.
We achieve this by conducting large scale studies examining the student experience throughout the student life cycle and gathering feedback from all stakeholders in education.
Skills Innovation 2020
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Skills Innovation 2020
Issues, Risks, Themes
for the Emerging Global Model
Establishing and maintaining diverse student population with high English language skills
1. Manage and maintain reputation and brand.
What is Australian TAFE known for?
2. How many international students does an Institute want and in which fields/ levels of study?
3. Maintain competitive prices (Oil price - air travel, carbon tax)
4. Demographics - Competition for the best and brightest talent and systems: student recruitment or adaptation of systems?
5. Transnational profile: (VTE) partnerships; offshore presence; pipelines. JVs; public –private partnerships.
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Skills Innovation 2020
Issues, Risks, Themes
for the Emerging Global Model
6. Establishing alumni relationships. Close out processes for students. Pathways to universities, other agencies.
7. Immigration planning for local professional skill shortages
8. Regional collaboration in services, branding and reputation management
9. Careers support; local and international industry placements and internships
10. Wireless internet on campus, mobile technologies, social media to support word of mouth marketing. Also green campus authenticity.
What is the students’ perception and experience?
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo WashingtonWhat is the ISB?
The International Student Barometer
•A student satisfaction survey
•The largest study on the international student experience (9 countries, 350,000+ international students, 150 education providers)
• Confidential for both respondents and providers
• A valuable tool in managing the international student experience and the international reputation of education providers
• A unique tool for benchmarking the performance of your institution against key rivalsThe ISB is NOT
• Used in global league/ranking tables
• An opportunity for your competitors or government to monitor your performance
Skills Innovation 2020
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Introduction to i-graduate
Since 2005 i-graduate has
• undertaken research for over 150 education providers • worked with education providers in 9 countries
The countries in which providers have adopted the ISB are:
• United Kingdom
• USA
• Netherlands
• New Zealand
• South Africa
Context
• Australia
• Ireland
• Belgium
• Germany
Skills Innovation 2020
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• International Language Barometer has run in 12 languages
• Languages:
Skills Innovation 2020
Overview of the first International Language Barometer
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•ConSkills Innovation 2020•tents
•Response
•Choice of destination
•Application
•Plans for the future
•Recommendation
•Conclusion
•Copyright © IGI Services 2008
•Arrival
•Learning
•Living
•Support
• University Experience
• Pre- Arrival
•ISB Australia 2008
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Skills Innovation 2020
What the International Student Barometer covers
Background/demographics• Nationality
•Level of English prior to commencing course
• Course type
• Visa type
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Skills Innovation 2020
What the International Student Barometer covers
Background/demographics• Nationality
•Level of English prior to commencing course
• Course type
• Visa type
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
27%
22%
9%
7%
7%
4%
4%
2%
2% 2% 1%
1%
12%
Nationality
Korea, South
Japan
China
Thailand
Saudi Arabia
Brazil
Switzerland
Taiwan
Colombia
Chile
Russian Federation
French Polynesia
Other
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Skills Innovation 2020
What the International Language Barometer covers
Background/demographics• Nationality
•Level of English prior to commencing course
• Course type
• Visa type
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
60%20%
17%
3%
0%
Student Visa
Tourist Visa
Working holiday Visa
Other
Business Visa
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Skills Innovation 2020
What the International Student Barometer covers
Background/demographics• Nationality
•Level of English prior to commencing course
• Course type
• Visa type
• Accommodation type
• Length of course
• Source of funding
• Location prior to commencing course
49%
27%
8%
5%
5%4% 2%
Staying with a host family
Private rented house/flat/room
Living with friends or relatives
Other
Student house or flat controlled by the college/school/university
College/school/university halls of residence
Private halls or a student hostel
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Skills Innovation 2020
Decision making• First choice country
• Other countries considered / applied to
• Why this country over others considered
• What is important when choosing a school
• What influenced the choice of school
• First choice school
• Why this school over others considered
Application• Application method
• Satisfaction with agent
What the International Barometer covers
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Skills Innovation 2020
Decision making• First choice country
• Other countries considered / applied to
• Why this country over others considered
• What is important when choosing a school
• What influenced the choice of school
• First choice school
• Why this school over others considered
Application• Application method
• Satisfaction with agent
What the International Student Barometer covers
53%
47%
37%
36%
9%
5%
5%
4%
3%
3%
3%
3%
3%
2%
2%
2%
0%
0% 10% 20% 30% 40% 50% 60%
Australia
Canada
United States of America
United Kingdom
Ireland
Japan
Other
Singapore
Malta
Other EU
China
Germany
South Africa
France
Malaysia
South Korea
UAE (incl. Dubai)
ILB (699)
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Skills Innovation 2020
Decision making• First choice country
• Other countries considered / applied to
• Why this country over others considered
• What is important when choosing a school
• What influenced the choice of school
• First choice school
• Why this school over others considered
Application• Application method
• Satisfaction with agent
What the International Student Barometer covers
1%
2%
2%
2%
3%
4%
4%
4%
5%
6%
6%
7%
7%
9%
10%
12%
12%
15%
17%
27%
27%
27%
39%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Article in a newspaper or magazine
An employer
Advertisement in a newspaper or magazine
Sponsor
League or ranking tables
Staff of this school at an education exhibition
Home country government advisory services
Staff of this school at a presentation
Teacher at a school where I've studied previously
Careers advisor
Study abroad staff at sending institution
Printed directory or guide
Other
New Zealand Education website
A visit to this school/college
Independent website
School/college prospectus
School/college website
Someone currently studying here
Parents
Someone who had previously studied here
Friends
Education agent/consultant
ILB (747)
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Skills Innovation 2020
Student Experience
• Arrival• meeting people, getting administration sorted, understanding
• Learning• Teachers, courses, activities, resources, facilities
• Living• cost, meeting people, accommodation, safety
• Support• advice and guidance
• Recommendation• Would your students recommend your school to others
Plans After Course
What the International Student Barometer covers
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
E
G
J
A
B
D
C
F
I
K
M
H
L
Very Poor Poor Good Very Good
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Skills Innovation 2020
Student Experience
• Arrival• meeting people, getting administration sorted, understanding
• Learning• Teachers, courses, activities, resources, facilities
• Living• cost, meeting people, accommodation, safety
• Support• advice and guidance
• Recommendation• Would your students recommend your school to others
Plans After Course
What the International Student Barometer covers
2.6 2.7 2.8 2.9 3.0 3.1 3.2 3.3 3.4
Technology Enhancing study chances
Learning spaces Academics' English
Flexibility The quality of the classrooms
Extra English activitiesAssessment
The learning resourcesPerformance feedback
Learning support Multicultural
Employability Friendly staff/teachers
Course content Practicing language skills
Good teachers
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Skills Innovation 2020
Student Experience
• Arrival• meeting people, getting administration sorted, understanding
• Learning• Teachers, courses, activities, resources, facilities
• Living• cost, meeting people, accommodation, safety
• Support• advice and guidance
• Recommendation• Would your students recommend your school to others
Plans After Course
What the International Student Barometer covers
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Learning Tribes:
An alternative analysis of
the international cohort
International Graduate Insight Group (i-graduate)www.i-graduate.org
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Data from the International Student Barometer indicates that we need to think and work beyond the comfortable intellectual confines of nations and nationalities; not all Indian students think in the same way!
25,000 responses from Asian students to ISB Autumn Wave 2006
Two-step cluster analysis to characterise subgroups within the Asian international student population by motivation, behaviour, influence and ambition
Five clearly defined clusters emerged; identifiable as Asia’s Learning Tribes™:
•‘Surfers’ •‘Seekers’ •‘Gekkos’ •‘Bonos’ •‘Kids’
•Introducing the Tribes
•Copyright © IGI Services 2008
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
•Introducing Asia’s Learning Tribes™
•‘Surfers’
•Tend to be focused on life experiences, having fun and developing themselves as a person with less of an interest in making money
•‘Seekers’ Study to get a good job and earn money, and are less keen on making a difference or being noticed
•‘Gekkos’
•Focus on money, status and recognition; personal life is seen as less important
•‘Bonos’ Want to change the world and be recognised as making a difference, with less interest in job security or making money
•‘Kids’
•Unfocused enthusiasm with indiscriminate ambition - recognition, money, personal development all seen as important
•Copyright © IGI Services 2008
Skills Innovation 2020
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DECISION FACTORS - difference from Total Surfers Seekers Gekkos Bonos KidsPersonal safety -0.21 -0.04 0.10 -0.09 0.05Teaching quality -0.17 -0.09 -0.02 0.05 0.09Research quality -0.11 -0.15 -0.05 0.10 0.11Course length -0.11 -0.08 0.03 0.00 0.06Cost of study -0.22 -0.09 0.11 -0.04 0.05University scholarship/ bursary -0.21 -0.08 0.03 0.03 0.06Social life -0.17 -0.08 0.06 -0.03 0.06Work opportunities -0.23 0.01 0.04 -0.29 0.18Reputation -0.24 -0.09 0.01 0.03 0.09Recommendation -0.36 0.00 0.04 -0.05 0.08Location -0.21 0.01 0.02 -0.01 0.03Friends here -0.16 0.04 0.03 -0.12 0.05Social atmosphere -0.30 -0.03 0.03 -0.11 0.12
DECISION FACTORS – mean scores Surfers Seekers Gekkos Bonos Kids TotalPersonal safety 2.98 3.15 3.28 3.09 3.23 3.18Teaching quality 3.55 3.64 3.71 3.78 3.81 3.73Research quality 3.40 3.36 3.46 3.61 3.62 3.51Course length 2.99 3.02 3.12 3.10 3.16 3.10Cost of study 3.07 3.20 3.40 3.25 3.34 3.29University scholarship/ bursary 2.87 3.00 3.10 3.11 3.13 3.08Social life 2.63 2.72 2.86 2.76 2.86 2.80Work opportunities 2.98 3.22 3.25 2.92 3.38 3.21Reputation 3.46 3.60 3.70 3.72 3.79 3.69Recommendation 2.54 2.90 2.94 2.85 2.98 2.90Location 2.58 2.80 2.80 2.78 2.82 2.79Friends here 1.91 2.11 2.10 1.95 2.12 2.07Social atmosphere 2.43 2.71 2.76 2.62 2.86 2.73average mean score 2.87 3.03 3.11 3.04 3.16 3.08
•The ‘Kid
•effect?’
•Methodology
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•SHU Learning Tribe composition
8%
29%
28%
13%
22%
11%
24%
23%
22%
20%
SHU (400) inner circle, Total ISB (25,290) outer circle
Surfers Seekers Gekkos Bonos Kids
•Copyright © IGI Services 2008
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
•Recommendation
•India
4.12
4.21
4.304.32
4.39
3.95
4.00
4.05
4.10
4.15
4.20
4.25
4.30
4.35
4.40
4.45
Surfers Seekers Gekkos Bonos Kids
•Base ISB India n=1703
• 1 =
acti
vely
dis
cour
age,
5 =
acti
vely
enc
oura
ge
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Benchmarking the student experience
National snapshots
International Graduate Insight Group (i-graduate)www.i-graduate.org
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
2.66-2.862.86-2.92.9-2.92
2.92-2.942.94-2.982.98-3.033.03-3.053.05-3.123.12-3.26
•LearningOverall learning satisfaction: mean score – by country
•Countries with 20 responses or more included
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
2.54-2.712.71-2.82.8-2.82
2.82-2.842.84-2.882.88-2.92.9-2.94
2.94-2.952.95-3.06
•Living Overall living satisfaction: mean score – by country
•Countries with 20 responses or more included
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
2.82-2.842.84-2.882.88-2.922.92-2.932.93-2.942.94-2.952.95-2.972.97-3.023.02-3.05
•Support servicesOverall support services satisfaction: mean score – by country
•Countries with 20 responses or more included
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Benchmarking the student experience:
the process
International Graduate Insight Group (i-graduate)www.i-graduate.org
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
Semi-standardised online questionnaire format, adapted and customised for each partner institutionEmail alert sent to students who click a hyperlink to access the questionnaire
i-graduate Research Team manage and monitor all data collection and analysisConfidential reportingBenchmarked data
•How does the ISB work?
Skills Innovation 2020
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington
4+3+4+2+3 = 3.2
5
Very unimportant unimportant important
Very important
Personal safety and security
Very unimportant unimportant important
Very important
Personal safety and security
Very unimportant unimportant important
Very important
Personal safety and security
Very unimportant unimportant important
Very important
Personal safety and security
Very unimportant unimportant important
Very important
Personal safety and security
Personal safety
Student A 4Student B 3Student C 4Student D 2Student E 3
•A
•B
•C
•D
•E
•Students Answer the Question
•Data Collection
•Calculations
•The Results
•The Four Point Scale•Many of the Questions in the ISB survey are asked on a four point scale. The Answers to each question are averaged to obtain one value that you will see in our presentation. Here is an example of the process:
•Number who answered the question
Beijing Johannesburg London Rotterdam Shanghai Sydney Tokyo Washington•How does the ISB work?
•Survey developed
•Review survey
•Online survey built
•Translation
•Survey launched (email sent to students)
•Response monitored/Reminders sent
•Data cleaned & collated
•Report prepared
•Week 1
•Week 15
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Skills Innovation 2020
Deliverables
PDF Slide presentation of national results, results compared for your country against a global benchmark
Institutes with sufficient results (generally 30 unique respondents) will also receive individual results compared against a national and international benchmark
Additional reporting and analysis on request
i-graduate will work with institutes to identify areas for improvements and develop action plans to assist individual institutes and membership groups to ensure a minimum level of service for students
What the International Student Barometer for TAFE would include
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Skills Innovation 2020
Getting your Institute involved
Suggested option for the Australian TAFE sector
• TAFE Directors Australia and related bodies take the lead
• Centralised funding (government, match funding with institutes)
• Standardised survey instrument for the sector
• Standardised deliverables (national / state report benchmarked against global index and institution summary results where response base allows
• Centralised communications (i-graduate liaison with institutes facilitated through peak body/ies)
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Skills Innovation 2020
For further information about i-graduate
T + 02 61624393F + 02 61624393 E [email protected] W www.i-graduate.org
Thank you
Kevin BrettDirector, Client Services
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