Be Business Digital
Driving digital leadership today and tomorrow.
Thriving in this environment requires more
than digital tools. It demands that enterprises
engage with every connection, interaction and
data point. This, in turn, requires new modes
of business across operational, strategic and
commercial domains, to harness data-rich,
data-driven insights and invent, incubate and
launch new hyperconnected experiences that
empower employees and amaze customers.
Only in this way can an enterprise realise
and maximise the value inherent within this
expanding ecosystem. This is at the heart of
thinking, acting and being ‘Business Digital’.
In the world of digital, the extensive ‘hyperconnectivity’ that now exists between people, organisations and things is introducing significant new opportunities. Greater value can be realised, for every enterprise that has the ambition and capabilities to actively participate.
Read on to discover how we help you think, act and be Business Digital
To achieve value, adaptability and growth
Explore new possibilities in a hyperconnected world
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How does this value manifest itself in reality?
Consider Proteus’s ingestible sensor for
monitoring in-body drug performance. This
data provides valuable, real-time insights to
greatly enhance the doctor/patient treatment
relationship, while also supporting proactive
product improvement across the manufacturing
value chain.
Organisations such as Nike are using digital
to enhance customer loyalty by transforming
products into products + experiences, providing
millions of customers with real-time metrics
about their own lifestyle choices – allowing
them to compare, compete or collaborate
with friends, with Nike at the centre of this
hyperconnected relationship.
And digital can redefine traditional customer
experiences while also introducing potential
new revenue streams and efficiency savings at
the same time. Iberia Airlines are plugging into
cloud, social and mobile channels to turn purely
transaction-led interactions into inspirational and
engaging customer journeys with personalised
travel guides and social seating tools that can
analyse Facebook profiles to detect where best
to place passengers.
Oracle Digital has worked with Proteus, Nike,
Iberia and other organisations to turn digital
vision into reality. What follows is how we have
helped these organisations be ‘Business Digital’.
By thinking and acting in a more holistic and connected way across social, mobile, analytics and cloud, digital enterprises are conceiving and deploying ‘enterprise-grade’ digital strategies that realise immediate efficiencies and long-term value.
Making digital work in reality
Value in a hyperconnected world
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Ways of disrupting before being disrupted
From digital vision to reality
In real terms, it is understanding the balance
between maximising efficiencies in the present,
while developing innovative business models to
realise new revenue streams in the future. This
is not just an approach founded on technology,
but one that encompasses enterprise-wide
strategy and culture as well.
Data and processes must flow seamlessly
throughout this digital environment,
empowering employees to invent new
solutions that fully and effectively engage
hyperconnected customers.
To harness this power, our approach combines a
clear strategic vision of what you can and must
achieve in terms of legacy enablement and
agile development, together with robust ‘design
pattern thinking’ that aligns relevant, proven
solutions to your business needs. The ultimate
aim is to embed hyperconnectivity across
your whole organisation in a structured yet
flexible way.
Oracle Digital knows most businesses aren’t born digital; they need to build on existing foundations. We work with what you have today to create what you need tomorrow, to support your existing approaches while enabling the vital innovation that accelerates your digital capabilities and business advantage: enabling you to disrupt rather than be disrupted.
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We achieve this by assessing how rapid,
relevant and repeatable transformation can be
achieved throughout your organisation. This
will usually require a ‘two-speed’ bimodal IT
approach, balancing traditional and agile IT
to achieve tactical and strategic objectives
simultaneously. Shorter-term, incremental
benefits can therefore be achieved alongside
testing, implementing and scaling longer-term
digital capabilities – the key levers of digital
change in your organisation.
From this positon, you can launch new
interconnected experiences, products and
services as part of a relevant and scalable
digital business strategy and execution
model, externally to customers and internally
to employees and partners. We use ‘digital
pattern thinking’ to map your current situation
and capabilities to proven approaches made by
other organisations to achieve this.
Oracle Digital brings together all digital elements of people, process and technology as one integrated platform approach. Hyperconnected capabilities are key, of course.
To drive digital evolution at speed and at scale
A complete approach is crucial
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Unlike more rigid digital approaches, design
pattern thinking builds flexible solutions that
can evolve, iterate and keep pace with your
changing needs:
• Map capabilities to use cases and customer-
journey-driven storyboards
• Demonstrate incremental benefits using
capability flows
• Align capabilities to functions, components,
solutions and reference architectures
In this way, it is also far easier to build a strong
business case for adoption. The design pattern
approach also enables rapid change within
lines of business in a structured way that is
carefully tuned to your overall digital strategy
and longer-term goals. Tying internal and
external connections together effectively very
often involves a cloud-based approach – in this
case: Enterprise Strategic Cloud.
Our unique ‘design pattern thinking’ can ensure the right solutions and approaches are used throughout your organisation, to make strategic change provable and practical. With this approach, we can deliver digital solutions more quickly and cost-effectively starting with the smallest number of capabilities needed to unlock business value.
Align digital solutions to your needs – fast.
Design pattern thinking
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This approach to cloud is designed to be the
most complete, interoperable, enterprise-
ready cloud approach around, to prioritise
channel management, applications and
analytics, IoT connectivity, and integration and
service management.
Only by aligning these core elements in a non-
siloed, cloud-based way can your enterprise
effectively advance digital capabilities across
your entire business. And this is achieved
through Enterprise Strategic Cloud with
delivery on or off premise and with solutions
that cover everything from Infrastructure-as-a-
Service to Data-as-a-Service, to create greater
efficiency in current-state delivery
Supported by a complete digital platform and
cloud, your brand and services can seamlessly
be integrated with the digital landscape, to
mobilise your digital potential and seek new
value from the hyperconnected world.
Aligning cloud delivery to your digital strategy is a crucial step in enabling a seamless digital business transformation. With rapid access to powerful cloud services and solutions, your enterprise can pull the right ‘digital levers’ to drive innovation, iterate approaches and deploy new capabilities with ease. Which is why Oracle Digital has developed the Enterprise Strategic Cloud.
Harness an unmatched breadth of capabilities.
Get ahead in the cloud
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We connect your business strategy with
specific needs to unlock value from digital
faster in a way that is viable, consistent and
long-term. We can map digital patterns to your
digital needs so you use only the most relevant
and proven solutions, supported by one of
the most scalable, complete cloud and digital
platforms on the market.
Ultimately, our focus and our expertise centres
around enabling today’s enterprises to become
digital leaders, driving new ways to frame
challenges, achieve greater value and redefine
the art of the possible.
We can help you do this. Get in touch via
[email protected] to discuss
how to become a more hyperconnected,
digital enterprise.
Oracle Digital provides a complete approach to thriving effectively in the hyperconnected world.
Let’s redefine what’s possible.
WhyOracle Digital?
Discover more at: www.oracle.com/digital
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