www.7connections.com
"I can't wait to tell my friends"
How to turn your patients into your unpaid sales force
www.7connections.com10/04/2023
I cannot succeed because……
HTM 01-05 CQC The Euro-Crisis Associates
FTA rate Corporates Supermarkets/Retailers
Price competition
The OFT report The UDA system The new NHS contract
My Principal is a jerk
My staff are miserable
My customers are complaining
Traffic jams and the weather
I’m overweight, I drink too much
and I have no life
www.7connections.com10/04/2023
I can succeed because……25-35’s want fast
cosmetic dentistry
35-50’s want smile makeovers
50-65’s want implants
Over 65’s want implant-retained
denturesWhitening
Veneers Same day crowns Cosmetic ortho Implants Implant-retained dentures
Facial aesthetics The OFT report Corporates Supermarkets and retailers Therapists
TCO’s Trade associations
Dental conferences On-line forums Cloud-based
software
Digital dentistry
www.7connections.com10/04/2023
Successful habits
Overall strategy and plan
The right team
Adequate time
Enough Money Brand Marketing Referrals Direct to
market
www.7connections.com
Who? The Demographic
Where? Location & Environment
How? The Experience
What? The Product Mix
Branding
10/04/2023
Branded experiences
www.7connections.com
Word of mouth
Personal approachWebSocial mediaReferral cardsNewsletter
Internet marketing
Web siteBlogEzineFacebookLinkedinTwitterYou TubeFoursquare
Direct marketing
RadioTVSignageA-BoardsPrint mediaB2B networkingB2P networkingStrategic alliances
10/04/2023
Deliver the right direct marketing mix
www.7connections.com
WOM Wobbles – why the reluctance?
Lack of self-belief
Fear of rejection
Lack of systems
Lack of language
Absence of accountability
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WOM attitudes – set yourself up for success
Belief
Rejection
SystemLanguage
Accountability
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WOM-time
Web Social media
First TCO consult
Post-treatment At review
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WOM methods
The Public Experience
The Patient Experience
Front desk
First TCO consult
Post-treatment
Review
Web
Social media
Video
Publishing
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WOM paper
Referral Business
Cards
Welcome Pack
The Smile Check
Patient Newsletters
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WOM paper
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WOM languageAre you happy with the clinical result we have achieved?
Are you happy with the customer service experience?
Can we remind you that our practice grows through personal recommendation.We are looking for new patients and we would love to see more people like you.
Would you have any objection to taking 3 of our referral business cards and passing them on to any family, friends or colleagues who you feel would benefit from a visit to a practice like ours?
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WOM wins!
Referring patient
Referring team
member
Referring GDP Winners!
www.7connections.com
How to be a magnet
Clinical care
Customer service
Moments of Truth
Appreciation
www.7connections.com
Half full or half empty?
Dentistry Education Management
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