BBA
Semester Subject Code Subject
Sem-I BBA-101 English (Compulsory)
Sem-I BBA-102 Punjabi (Compulsory) OR Basic Punjabi
Sem-I BBA-103 Basic Accounting
Sem-I BBA-104 Business Organization and Systems
Sem-I BBA-105 Managerial Economics- I
Sem-I BBA-106 Computer Applications for Business-I
Sem-I BBA-107 Business Communication
Sem-III BBA-301 English (Compulsory)
Sem-III BBA-302 Punjabi (Compulsory) or Basic Punjabi
Sem-III BBA-303 Statistics for Business
Sem-III BBA-304 Fundamentals of Human Resource Management
Sem-III BBA-305 Fundamentals of Marketing Management
Sem-III BBA-306 Indian Financial System
Sem-III BBA-307 Management Accounting
Sem-V BBA-501 English (Compulsory)
Sem-V BBA-502 Punjabi (Compulsory) or Basic Punjabi
Sem-V BBA-503 Company Law
Sem-V BBA-504 Entrepreneurship & Small Business
Sem-V BBA-505 Cost Accounting
Sem-V BBA-511 Consumer Behavior
Sem-V BBA-512 Advertising & Sales Management
LESSON PLAN B.B.A SEMESTER-I
ENGLISH
July 2017
Contents Books Plan Activity Assignment
1.Short stories Tales of life Story no. 1 Reading in class Tests from each
textbook
carrying 10
marks each
2.Essays PROSE FOR
YOUNG
LEARNERS
Essay no. 1 Oral tests
3.Grammar English
Grammar in use
by Raymond
Murphy
Unit 1 to 5 Practice of
exercises given
August 2017
Books Plan Activity Assignment
Tales of life Story no. 1 & 2 Loud reading Class tests and oral revision
Prose for young
learners
Essay no. 2 Discussion of
back exercises
English
Grammar
Unit 6 to12 Practice of
grammar
September 2017
Books Plan Activity Assignment
Tales of life Story no. 5 Back exercises to be
discussed
Regular class tests
and composing of
long questions
Prose for young
learners
Essay no. 3 & no.5 Back exercise to be
discussed
English grammar Unit 13 to 30 Practice of grammar
exercises
October 2017
Books Plan Activity Assignment
Tales of life Story no. 6 Back exercises to be
discussed
Long questions based
on syllabi and test of
complete grammar
exercises
Prose for young
learners
Essay no. 6 Reading of essays
thoroughly
English grammar Unit 31 to 48 Practice of grammar
November 2017
Books Plan Activity
3 Books Discussion on current affairs Class tests
University examination
preparation
Revision
LESSON PLAN BBA SEMESTER-I
BASIC PUNJABI
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LESSON PLAN BBA SEMESTER-I
BASIC ACCOUNTING
TOPIC NOTES/STRATEGIC RESOURCES TIME
Introduction to Financial
Accounting
After going through this lesson, learner will
be able to
Understand meaning and purpose of
financial accounting
Appreciate the basic terminology
used in accounting
7 days
LESSON BREAKDOWN
Definition and Scope,
objectives of Financial
Accounting, Accounting v/s
Book Keeping, terms used in
accounting, users of accounting
information and limitations of
Financial Accounting.
SUGGESTED READINGS
Advanced Accounting by S.N.Maheshwari &
S.K.Maheshwari
Conclusion ASSIGNMENT
Prepare a glossary of accounting terms learnt
in session
TOPIC NOTES/STRATEGIC RESOURCES TIME
Conceptual Frame work of
Financial Accounting
After going through this lesson, learner will
be able to
Know about GAAP – the foundation
of financial accounting
Know the way to make the books of
accounts consistent & understandable
7 days
LESSON BREAKDOWN
Accounting Concepts,
Principles and Conventions,
Accounting Standards-concept,
objectives, benefits, brief
review of Accounting Standards
in India, Accounting Policies,
Accounting as a measurement
discipline, valuation Principles,
Accounting estimates
SUGGESTED READINGS
Advanced Accounting by R.L.Gupta
Advanced Accounting by Jain & Narang
Conclusion ASSIGNMENT
Apply accounting conceptual framework in
analysis of problem sets and case studies
TOPIC NOTES/STRATEGIC RESOURCES TIME
Recording of Transactions Students will learn about
the kinds of accounts & rules for
recording each account
accurately posting from journal to
ledger
Accurately calculating account
balances in a ledger
preparation of trial balance to check
arithmetical accuracy of recording
process
10 days
LESSON BREAKDOWN
Voucher System, Accounting
Process, Journal, Subsidiary
Books, Ledger, Cash Book &
Trial balance
SUGGESTED READINGS
Advanced Accounting by M C Shukla, T S
Grewal & S C Gupta
Conclusion ASSIGNMENT
Students may be given a Maths
drill/exercise/project explaining various
phases of accounting cycle
TOPIC NOTES/STRATEGIC RESOURCES TIME
Bank Reconcilation Statement
and Depreciation Accounting
Students will learn about
causes of difference in balances of
cash book and pass book
Way to reconcile those differences
Why and how to charge depreciation
in books of accounts
10 days
INDICATIVE CONTENTS
Bank Reconciliation Statement:
its purpose and method of
preparation. Depreciation:
Meaning, need & importance of
depreciation, methods of
charging depreciation (WDV &
SLM).
SUGGESTED READINGS
Advanced Accounting by Jain & Narang
Conclusion ASSIGNMENT
Inclass exercise given on BRS
Comparative analysis of books of
accounts when two different methods
of depreciation accounting are used
TOPIC NOTES/STRATEGIC RESOURCES TIME
Preparation of Final Accounts Students will learn about
10 days
Preparation of books of accounts
Qualitative characteristics of
accounting information – how to
ensure them in books
LESSON BREAKDOWN
Preparation of Trading and
Profit & Loss Account and
Balance Sheet of sole
proprietary business
SUGGESTED READINGS
Advanced Accounting by M C Shukla, T S
Grewal & S C Gupta
Conclusion ASSIGNMENT
Divide classes into groups of 3-
4.Assign a project starting from trial
balance to balance sheet
MCQs/True or False questions to
examine their understanding
TOPIC NOTES/STRATEGIC RESOURCES TIME
Introduction to Company Final
Accounts
LEARNING OUTCOMES
Knowledge of important provisions of third
schedule of Companies Act, 2013 will be
provided that deals with Profit & Loss
account and balance sheet of companies.
7 days
LESSON BREAKDOWN
Important provisions of
Companies Act, 2013 in respect
of preparation of final accounts
of a company. Understanding
the Annual Report of a
company
SUGGESTED READINGS
Advanced Accounting by M C Shukla, T S
Grewal & S C Gupta
Conclusion ASSIGNMENT
Annual reports of established Indian
companies will be taken and discussed in
class.
TOPIC NOTES/STRATEGIC RESOURCES TIME
Computerised Accounting After this session, students will be in a
position to
Apply all what they have learnt in
previous sessions in practice.
Get aware about technicalities of
accounting software Tally
7 days
LESSON BREKDOWN
Computer and its application in
accounting. Accounting
software package (tally)
Practical Training in computer labs will be
provided in college. Online lectures on tally
software can also be attended.
Conclusion Project work on tally software will be given
to students to check their skills.
LESSON PLAN BBA SEMESTER-I
BUSINESS ORGANISATION AND SYSTEMS
Introduction to
Business and
Commerce
The objective of this subject is to make students understand the
basic concepts in commerce, trade and industry
This will include:
Meaning and definition of business
Objectives of business
Essentials of a successful business
Scope of business
Business as an economic system
Trade and aids to trade
Singla, R.K., “Business Organization and Management”, V.K.
(India) Enterprises, New Delhi.
http://buc.edu.in/sde_book/bcom_bs.pdf
2 weeks
Business and
Society:
The aim of this section of the syllabus is to know modern business
practices, forms, procedures and functioning of various business
organizations
This will include:
Changing Concepts and Objectives of Business
Professionalization,
Business ethics,
Business and culture,
Technological Development and Social Change
Social responsibilities of business
Social Audit
Manager and his environment: external and internal
Kaul, Vijay Kumar “Business Organization and Management: Text
and Cases”, Pearson Education, New Delhi.
PPT on social responsibility
2 weeks
Domestic &
Foreign Trade:
ion
This part will enable students to know about the procedure and
formalities of foreign trade
This will include:
Export –Import Procedure
Hurdles in foreign trade and its removal
Singla, R.K., “Business Organization and Management”, V.K.
(India) Enterprises, New Delhi..
PPT On Import- Export Procedure
1 week
wholesale &
retail trade -
This will acquaint students with the latest changes in trade
This will include:
Organization of wholesale & retail trade
recent trends in wholesale & retailing
Malls and Super Markets – their effect on economy.
Singla, R.K., “Business Organization and Management”, V.K.
(India) Enterprises, New Delhi
1.5
weeks
Stock
Exchange.
This will enable students to know about dealings of stock exchange
and precautions while trading
This will include:
Stock Exchange: Definition and Meaning,
Produce
Importance
Functions
Listing
Dealers
http://www.devchandcollege.org/e-
NOTES/PMH%2008.pdf
http://shodhganga.inflibnet.ac.in/bitstream/10603/2027/7/07
_chapter%202.pdf
2 weeks
LESSON PLAN B.B.A SEMESTER-I
MANAGERIAL ECONOMICS
Topic Notes/Strategies/Resources Time
Theory of Demand The topic is important to understand the concept
of demand and theory of demand
1.5 week
Body of Lesson:
Meaning of Demand
and its types
Law of demand
A detailed discussion on the topics under study
will be carried out. Notes will also be given to the
students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R.Jain
Conclusion
Assignments will be given. Tests will be
conducted.
Topic Notes/Strategies/Resources Time
Elasticity of Demand The topic is imperative to have clarity about the
concept of elasticity and its measurement
1.5 weeks
Body of Lesson:
Price, Income and
Cross Elasticity of
Demand
Methods to measure
Price Elasticity of
demand
A detailed discussion on the topics under study
will be carried out. Notes will also be given to the
students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R.Jain
Conclusion
Assignments will be given. Tests will be
conducted.
Topic Notes/Strategies/Resources Time
Theories of Consumer
Behaviour
The topic is imperative to have clarity about the
different theories of consumer equilibrium
4 weeks
Body of Lesson:
Utility Analysis-Law
of DMU and law of
EMU
Consumer equilibrium
A detailed discussion on the topics under study
will be carried out. Notes will also be given to the
students.
A comparative analysis of these three theories
will be carried out.
Indifference curve
Analysis-Properties
and consumer
equilibrium
Revealed preference
theory of demand
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R.Jain
Conclusion
Assignments will be given. Tests will be
conducted.
Topic Notes/Strategies/Resources Time
Theory of cost and theory of
revenue
The topic is important to have clarity about the
meaning and different types of cost and revenue
Topic Notes/Strategies/Resources Time
Theory of Supply The topic is important to have clarity about the
meaning, features and factors affecting supply
1.5 weeks
Body of Lesson:
Concept of Supply
Law of Supply
Factors affecting
Supply
A detailed discussion on the topics under study
will be carried out. Notes will also be given to the
students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R. Jain
Conclusion
Assignments will be given. Tests will be
conducted.
Topic Notes/Strategies/Resources Time
Theory of Production The topic is imperative to have clarity about the
meaning and different types of production
function.
2 weeks
Body of Lesson:
Concept of production
function
Law of variable
proportions
Law of Returns to
Scale
Economies and
diseconomies of Scale
A detailed discussion on the topics under study
will be carried out. Notes will also be given to the
students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R.Jain
Conclusion
Assignments will be given. Tests will be
conducted.
1.5 weeks
Body of Lesson:
Meaning and different
concepts of cost
Traditional theory of
cost
Modern theory of cost
Meaning and different
types of revenue
Revenue curves under
different market
conditions
Relationship between
Revenue and Elasticity
of Demand.
A detailed discussion on the topics under study
will be carried out. Notes will also be given to
the students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R. Jain
Conclusion
Assignments will be given. Tests will be
conducted.
Topic Notes/Strategies/Resources Time
Market Forms The topic is important to have clarity about the
meaning, features and different types of markets
3 weeks
Body of Lesson:
Meaning and features
of perfect competition
Price and output
determination of a firm
and an industry under
perfect competition
Meaning and features
of Monopoly
Price and output
determination of a firm
and an industry under
Monopoly
Meaning and features
of Monopolistic
competition
Price and output
determination of a firm
and an industry under
monopolistic
competition
A detailed discussion on the topics under study
will be carried out. Notes will also be given to
the students.
The books consulted will be
A text book of Economics by Stonier and
Hague
Modern Microeconomics by
Koutsoyiannis
Economics by Paul Samuelson
Microeconomics by T.R. Jain
Conclusion
Assignments will be given. Tests will be
conducted.
LESSON PLAN BBA SEMESTER- I
COMPUTERS
Topic Notes/ Strategies/Resources Time UNIT I
3 Weeks
(16 lectures)
Introduction This Chapter gives basic information related to
Computer
Body of the lesson Contents
What is Computer
Data and Information
Characteristics of Computer
History of Computer
Classification of Computer
Generations
Micro Computer
Mini Computer
Mainframe Computer
Super Computer
Block Diagram of Computer System
Computer Memory
Primary Storage
1. RAM
2. ROM
Practical in Lab
Notes: Printed Notes
Books: Computer Application for business
Activity:
General discussion
Quiz
Conclusion Home Work and Assignment
Surf net related to topic
Next day ask students to define
Test
UNIT II 3 Weeks
(16 lectures)
Body of the Lesson Cache Memory
Virtual memory
RAM vs.ROM
Secondary Storage
1. Magnetic Storage
2. Magnetic Tape
3. Magnetic Disk
4. Floppy Disk
5. Hard Disk
Optical Storage
1. CD-ROM
2. Worm Disk
3. CD-R
4. CD-RW
5. DVD
Solid State Storage
1. Flash Memory
2. Memory Card
Removable and Non- Removable Secondary
Storage
Practical Work
Notes: Printed Notes
Activity:
General discussion
Conclusion Home Work and Assignment
Surf net related to topic
Next day ask students to define
Test
UNIT III 3 Weeks
(16 lectures)
Body of the Lesson Peripheral Devices
Input Devices
1. Punched Card
2. Keyboard
3. Mouse
4. Mouse
5. Trackball
6. Joystick
7. Light Pen
8. Touch Screen
9. OMR
10. MICR
11. Bar code Reader
12. Scanner
13. Digital Camera
14. Microphone
15. Infrared Remote
16. Digitizer
Practical in Lab
Notes: Printed Notes
Books: Computer Application for Business
Activity:
General discussion
Quiz
Conclusion Home Work and Assignment
Surf net related to topic
Next day ask students to define
Test
Latest research in this field
UNIT IV 3 Weeks
(14 lectures)
Body of the Lesson Output Devices
1. Softcopy output
2. Hardcopy output
3. Printers
4. Projectors
Computer Languages
1. Binary Lang.
2. Assembly Lang.
3. High Level Lang.
Language Translators
Hardware
Software
1. Classification of software
Operating System
1. Functions
2. Classifications
3. Concepts
4. DOS
Features
Functions
Structure
Booting
Commands
Practical Work
Notes: Printed Notes
Books: : Computer Application for Business
Activity:
General discussion
Conclusion Home Work and Assignment
Surf net related to topic
Next day ask students to define
Test
LESSON PLAN BBA SEMESTER- I
BUSINESS COMMUNICATION
TOPICS SOURCE TIME
PART-1
1).BUSINESS COMMUNICATION:
INTRODUCTORY
MEANING
TEXT BOOK:-‘BUSINESS
COMMUNICATION TODAY’ BY BOVEE C
1 week
IMPORTANCE NOTES ON ‘SIGNIFICANCE OF BUSINESS
COMMUNICATION’
BARRIERS NOTES 2 weeks
CONDITIONS FOR
SUCCESSFUL
COMMUNICATION
GROUP DISCUSSION ON ‘NEED FOR
COMMUNICATION’
7 C’S OF
COMMUNICATION
WEBSITE:-www.notesdesk.com
2).ORGANISATIONAL
COMMUNICATION:
FORMAL AND
INFORMAL
COMMUNICATION
REFERENCE BOOKS:-
KEY ISSUES IN ORGANISATIONAL
COMMUNICATION BY DENNIS
TOURISH
COMMUNICATION AND
ORGANISATIONAL CRISIS, BY
MATTHEW W.SEEGER
3 weeks
INTERNAL AND
EXTERNAL
COMMUNICATION
TEXT BOOK:-‘BUSINESS
COMMUNICATION’ BY KAUL A.
3).PRESENTATION SKILLS:
ORAL PRESENTATION
DEBATE ON ‘PRESENTATION IN
BUSINESS ENVIRONMENT’
1 week
PRINCIPLES OF
PRESENTATION
E-BOOK
FACTORS AFFECTING
PRESENTATION
CASE STUDY ON ‘JOHN G. HOFLAND
LTD.’
4).BUSINESS ETIQUETTE:
CROSS CULTURAL
ETIQUETTE
BUSINESS TO BUSINESS
ETIQUETTE
NEWSPAPER:-THE BUSINESS
STANDARDS
ARTICLE:-ORGANISATIONAL
COMMUNICATION
1 week
PART-2
1).INTERNAL
CORRESPONDENCE:
INTRODUCTION TO
MEMOS
CIRCULARS
NOTICES
VIRTUAL TRAINING BY VISITING BANKS
1 week
2).CORRESPONDENCE WITH
BANKS:
OVERDRAFTS
WEBSITE:-www.businessdictionary.com 2 weeks
CASH CREDITS
PREPARATION OF SALES
REPORT
INTERNET:-www.google.com
INTERNET:-www.wikipedia.com
3).CUSTOMERS’
CORRESPONDENCE:
COMPLAINTS
REGARDING DUES
NEWSPAPER:-THE BUSINESS
STANDARDS
1 week
FOLLOW UP LETTERS ARTICLE:-BUSINESS METHODS
4).SECRETARIAL
CORRESPONDENCE:
CORRESPONDENCE WITH
SHAREHOLDERS
VISIT TO COMPANIES FOR BETTER
EXPERIENCE
1 week
WITH
DEBENTUREHOLDERS
REGARDING DIVIDEND
TEXT BOOK:-
COMMUNICATION FOR
BUSINESS:A PRACTICAL
APPROACH, BY TAYLOR S. AND
CHANDRA
COMMUNICATING WITH
AUTHORITIES
CASE STUDY ON ‘DOMINO’S PIZZA
CRISIS’
2 weeks
PREPARATION OF
RESUME, INTERVIEW
LETTERS,CALL LETTERS
PRACTICE BY DRAFTING ORIGINAL
RESUME
LESSON PLAN B.B.A SEMESTER-III
ENGLISH
July 2017
Contents Books Plan Activity Assignment
1. Vocabulary &
textual Ex.
Making
connections
First half of
Unit 1
Group
discussions
Surprise tests on
regular basis
2. Poetry Moments in
time
Poem no. 1 &
2
3. Grammar English
Grammar in use
by Murphy
Unit 98 to101
August 2017
Books Plan Activity Assignment
Making
Connections
Completion of
Unit 1
Critical
appreciation of
poems to be
discussed
Long questions based on poems
Moments in time Poem no. 3
English
Grammar in use
by Murphy
Unit 102 to120
September 2017
Books Plan Activity Assignment
Making connections First half of Unit 2 Class tests Discussion of
grammar in class
Moments in time Poems no. 4 and 5
English Grammar in
use by Murphy
Unit102 to120
October 2017
Books Plan Activity Assignment
Making connections Completion of Unit 2 Discussion of themes
of all the poems
Class tests of full
syllabi
Moments in time Poem 6
English Grammar in
use by Murphy
Unit 132 to145
November 2017
Books Plan Activity
3 Books Discussion on Composition Class tests
University examination
preparation
Revision
LESSON PLAN B.B.A SEMESTER-III
GENERAL PUNJABI
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LESSON PLAN BBA SEMESTER- III
STATISTICS FOR BUSINESS
Topic Notes/strategies/ Resources Time
Matrix Algebra The topic will help the students to have in-depth
knowledge of matrices and it applications
3 weeks
Body of lesson:
Types of matrices
Basic operations
Determinants and its
properties
Rank and inverse of a
matrix
Cramer’s rule
Matrix inverse method of
solving equations
Students will be given notes pertaining to the
theory of the chapter.
Practice questions will be given
The books consulted will be:
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Introduction and Methods of
Presentation of Statistical
Information
The topic will help the students to have in-depth
knowledge of Statistics , ways of presenting
statistical information and sampling
1 week
Body of lesson:
Collection and
presentation of data
Frequency distribution
Sampling
Sampling designs
Students will be given notes pertaining to the
theory of the chapter.
Practice questions will be given
The books consulted will be:
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted .
Topic Notes/strategies/ Resources Time
Measures of Central Tendency The topic is imperative for the students to learn
about the basic descriptive statistics of mean,
median and mode
1 week
Body of lesson:
Mean
Median
Mode
Students will be given notes pertaining to the
theory of the chapter.
Various types of numerical will be given for the
practice.
The books consulted will be:
Business Statistics by S.P. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Measures of Dispersion The topic is imperative for the students to learn
about the basic descriptive statistics of Range,
Quartile deviation, Mean deviation and Standard
deviation
2 week
Body of lesson:
Range
Quartile deviation
Mean deviation and
Standard Mean
Students will be given notes pertaining to the
theory of the chapter.
Various types of numerical will be given for the
practice.
The books consulted will be:
Business Statistics by S.P. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Simple Correlation and
Regression analysis
The topic is essential for the students to learn about
highly useful statistical tool of Correlation and
Regression.
3week
Body of lesson:
Types of Correlation
Properties of coefficient
of Correlation
Karl Pearson’s
coefficient of Correlation
Spearmen’s rank
Correlation
Meaning of Regression
Properties of Regression
coefficients
Students will be given notes pertaining to the
theory of the chapter.
Various types of numerical related to Karl
Pearson’s coefficient of Correlation, Spearmen’s
rank Correlation and Regression
will be given for the practice.
The books consulted will be:
Business Statistics by S.P. Gupta
Statistics by S.C. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Time Series Analysis The topic is essential for the students to learn about
highly useful statistical tool of Time Series and its
utility
2week
Body of lesson:
Meaning and
components of Time
Series
Isolation of trend using
moving average and
regression analysis
Isolation of Seasonal,
Cyclical and Irregular
variations
Students will be given notes pertaining to the
theory of the chapter.
Various types of numerical for the isolation of
trend, Seasonal, Cyclical and Irregular variations
will be discussed.
The books consulted will be:
Business Statistics by S.P. Gupta
Statistics by S.C. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Index numbers The topic is essential for the students to learn about
highly useful statistical tool of Index Numbers and
its utility
1 week
Body of lesson:
Meaning, utility and
steps involved in the
construction of Index
Numbers.
Weighted and
Unweighted Index
Numbers
Quantity index Numbers
Students will be given notes pertaining to the
theory of the chapter.
Various types of numerical related to simple
aggregative method, simple average of price
relative method, Laspeyre’s method, Pasche’s
method, Fisher’s method ,Bowley’s method ,
Edgeworth method and Kell’s method will be
discussed.
The books consulted will be:
Business Statistics by S.P. Gupta
Statistics by S.C. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
Topic Notes/strategies/ Resources Time
Elementary Probability Theory The topic is essential for the students to learn all
about Probability and Theoretical distributions
3 week
Body of lesson:
Definition of Probability
and its various concepts
Conditional Probability
Addition and
multiplication theorem
of probability
Properties of Binomial,
Poisson and Normal
distribution
Students will be given notes pertaining to the
meaning and various concepts of Probability.
Mathematical proofs of addition and multiplication
theorem of probability will be presented.
Notes pertaining to properties of Binomial, Poisson
and Normal distributionwill be given.
Practice numerical will also be given.
The books consulted will be:
Business Statistics by S.P. Gupta
Statistics by S.C. Gupta
Mathematics for economics by C.S.
Aggarwal
Statistics for Business by T.R. Jain
Conclusion Assignments will be given.
Tests will be conducted.
LESSON PLAN BBA SEMESTER-III
FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
S.No. Topic Notes/Strategies/Resources Time
1. Introduction to Human Resource
Management (HRM)
After going through this chapter, the
learner will be able to
Define HRM
Elaborate nature, Principles,
objectives, functions and
importance of HRM
Enlist differences between
HRM and Personnel
Management
1 week
of July
Nature, Scope, Objectives and
Functions of HRM, Evolution of
HRM, Changing Trends in HRM.
Status and competencies of HR
manager
This section covers chapter 1 and 2.
Aswathappa, K., “Human
Resource Management”, Text
and Cases. New Delhi, Tata
McGraw – Hill
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Group discussion on recent
developments in HRM in India
2. Human Resource Planning (HRP) Familiarizing students with HRP,
would enable them to
Describe need for HRP
Enlist the merits and demerits
of HRP
Describe techniques of HRP
2 days
of July
Concept, Need and Importance of
HRP, Factors affecting HRP,
Human Resource Planning Process
This section covers chapter 3.
Aswathappa, K., “Human
Resource Management”, Text
and Cases. New Delhi, Tata
McGraw – Hill
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Assignment: MCQ’s on HRP
3. Job Analysis The knowledge about this lesson
would equip the learners with
Purpose of Job Analysis
Methods of Job Analysis
Job description
Job specification
5 days of
July
Meaning and Objective, Process, This section covers chapter 4.
Methods of Collecting job data,
Uses of Job Analysis, Problems of
Job Analysis
Aswathappa, K., “Human
Resource Management”, Text
and Cases. New Delhi, Tata
McGraw – Hill
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Assignment: ppt on practical hurdles
faced in Job analysis in India
4. Recruitment and Selection After familiarization with the concept
of recruitment and selection, the
students will be able to:
Define recruitment
Elaborate factors influencing
recruitment process
Describe sources of
recruitment
5 days of
August
Meaning and Factors governing
Recruitment, Recruitment Sources
and Techniques. Meaning and
Process of Selection, Problems
associated with Recruitment and
Selection
This section covers chapter 5 and 6.
Aswathappa, K., “Human
Resource Management”, Text
and Cases. New Delhi, Tata
McGraw – Hill
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Case study on recruitment and
selection process adopted by HUL
5. Employee Retention Discussion on various advertising
media, would enable students to
Define employee turnover
Discuss factors responsible for
employee turnover
Elaborate retention strategies
4 days of
August
Meaning, Factors Responsible for
High Employee Turnover,
Employee Retention Strategies
This section covers chapter 7.
Aswathappa, K., “Human
Resource Management”, Text
and Cases. New Delhi, Tata
McGraw – Hill
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Assignment: comparative analysis on
the employee retention strategies in
developing and developed nations
6. HR Training and Development The knowledge on advertising Budget
would familiarize the learners with:
1 week of
September
Need of training and
development
Types of training
Training process
Concept and Need, Process of
Training and Development
Programme: - Identification of
Training and Development Needs,
Objectives, Strategy & Designing
of Training and Development,
Implementation and Methods of
Training Programme and Levels of
Training Evaluation
This section covers chapter 8.
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Case study on Infosys training and
development policy
7. Performance Appraisal The learner would be able to
Discuss importance of
Performance Appraisal
Features, limitations of
Performance Appraisal
Methods of Performance
Appraisal
1 week of
September
Meaning, Purpose, Essentials of
Effective Performance Appraisal
System, Various Components of
Performance Appraisal, Methods
and Techniques of Performance
Appraisal
This section covers chapter 9.
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Performance Appraisal techniques
used by banking sector (take any 1
bank) in India
8. Managing Compensation and
Employee Remuneration
A detail discussion on managing
Compensation and Employee
Remuneration would enable the
students to:
Types of compensation wage
methods
Factors influencing wage rates
Financial and non financial
incentives
October
Concept, Objectives, Components
of Employee Remuneration,
Factors Influencing Employee
Remuneration, Challenges of
Remuneration. Incentive plans ,
This section covers chapter 10 to 13.
Fundamentals of Human
Resource Management by
Sharma Publications
fringe benefits, employee health
and safety and employee grievance
system
Conclusion Group discussion on new Managing
Compensation and Employee
Remuneration strategies
9. Job Evaluation Going through the contents of an job
evaluation, the learner will be able to:
Define Job Evaluation
Discuss features of Job
Evaluation
Elaborate the process,
methods and benefits of Job
Evaluation
last week
of
October
Meaning, Process and Methods of
Job Evaluation
This section covers chapter 10 to 13.
Fundamentals of Human
Resource Management by
Sharma Publications
Conclusion Ppt on job evaluation methods
LESSON PLAN B.B.A SEMESTER III
FUNDAMENTALS OF MARKETING MANAGEMENT
TOPIC NOTES/STRATEGIES/RESOURCES TIME
Marketing- concept,
philosophies and importance,
scope of marketing, the selling
concept, the marketing
concept, components of a
modern marketing information
system, marketing intelligence.
The main aim of this subject is to equip the
students with better understanding of the
marketing concepts and techniques and to
provide an insight into the current marketing
practices with more practical cases and field
work.
CHAPTERS COVERED
Ch.1 nature ,scope n importance of marketing
Ch. 2 Marketing concepts.
Ch.3 Marketing information system n
marketing intelligence.
BOOKS
C N Sontakki ,Marketing
management
Robert Schultheis and Mary Summer,
Management Information Systems –
The Managers View, Tata McGraw
Hill, 2008.
htbiblio.yolasite.com>resources>mar
keting books pdf
PPT on marketing
ASSIGNMENTS- what are the marketing
concepts? Which is the best concept?
Explain.
10-15 days
Analysing the
Microenvironment-
Needs and trends, the
demographic environment.
The buying decision process-
the five stage model.
Levels of marketing
segmentation, bases for
segmenting consumer markets;
market targeting, bases for
segmenting business markets.
CHAPTERS COVERED;
Ch. 3 the marketing environment.
Ch. 5 Consumer Behaviour
Ch. 6 Marketing segmentation, targeting and
positioning.
BOOKS
C N Sontakki ,Marketing
management
Marketing management, millinium
edition, Philip kotlor
Northcampus.uok.edu.in (PPT)
htbiblio.yolasite.com>resources>mar
keting books pdf
ASSIGNMENT- An assignment on market
segmentation done by the company related to
any industry. And how it helps the firm in
targeting the costumers.
1 month
Product life cycle marketing
strategies- product
classification, product levels,
differentiation, packaging,
labelling, branding, product
life cycle.
Understanding price, price
setting.
CHAPTERS COVERED;
Ch.7 Product-concept and classification.
Ch.8 Product life cycle.
Ch.9 Product differentiation.
Ch.10 Product branding, packaging,
labelling, guarantee warranties.
Ch. 11 new product, planning and
development.
Ch.12 Product Pricing
BOOKS
C N Sontakki ,Marketing
management
Marketing management, millinium
edition, Philip kotlor
htbiblio.yolasite.com>resources>mar
keting books pdf
http://www.extension.iastate.edu>pdf
( product life cycle)
http://open.lib.umn.edu>chapter
Competition analysis of two products;
Eg- Boost n complan
Pepsi n coca cola
Group discussion on product life cycle of
any product(eg. Maggi, bullet)
1 month
Marketing communication-
advertisement, its evolution,
publicity, functions,
advertising media,, sales
promotion, direct marketing,
direct marketing, interactive
marketing, channels of
distribution.
CHAPTERS
Ch.13 Advertising
Ch. 14 Sales Promotion
Ch.15 Direct and on line marketing
Ch. 16 Personal Selling
Ch. 17 Interactive Marketing
Ch. 18 Publicity and public relations
Ch. 19 Channels of Distribution
BOOKS
C N Sontakki ,Marketing
management
Marketing management, millinium
edition, Philip kotlor
www.pondiuni.edu.in>dde>markiv_a
sp
http://www.saylor.org>site>textbooks
htbiblio.yolasite.com>resources>mar
keting books pdf
CASE STUDY- on any related topic
1 month
LESSON PLAN B.B.A SEMESTER-III
INDIAN FINANCIAL SYSTEM
1. LESSON PLAN Time
2 weeks
TOPIC NOTES/STRATEGIES/RESOURCES
INDIAN FINANCIAL SYSTEM-
OVERVIEW
After going through this lesson learner will be
able to-
Describe the meaning of Financial
System
Describe the components of Indian
Financial System
Meaning of Financial system,
Evolution of Financial System in
India, Role of Financial system,
Components/structure/organization
of Indian Financial System
Chapter-1 Indian Financial system- overview
Book- Indian Financial system by T.R. Jain and
O.P. Khanna
CONCLUSION Assignment on structure of banking system in
India
2. LESSON PLAN Time
5 weeks
TOPIC NOTES/STRATEGIES/RESOURCES
Financial Market
(Money Market and Capital Market)
After going through this lesson learner
will be able to understand
Indian financial market in detail
Working of stock exchange in
India
Meaning, features, types,
Functions and Organisation of
Financial Market in India.
Meaning, Structure and
organization of Money Market
and its instruments.
Meaning, Functions and types of
Capital Market
Introduction, features of
primary market. Methods of
primary market issues and its
intermediaries.
Introduction, features,
functions of secondary market.
Listing of Securities, trading
procedure of stock exchange
Chapter- Financial Market (Money
Market and Capital Market)
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION Assignment on the working of stock
exchange in India
3. LESSON PLAN Time
3 days
TOPIC NOTES/STRATEGIES/RESOURCES
Regulatory Framework of Indian
Financial Market
After going through this lesson learner
will be able to understand
Objectives of SEBI
Eligibility norms for company issuing
securities
Introduction, establishment, objectives,
management, functions and powers of
SEBI
Chapter- Regulatory Framework
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION Homework- discuss the guidelines for the
issue of IPO
4. LESSON PLAN Time
1 week
TOPIC NOTES/STRATEGIES/RESOURCES
Financial Intermediaries
- Non Banking financial companies
After going through this lesson learner
will be able to understand
Meaning and functions of
NBFCs
Meaning, definition, functions, Types and
significance of NBFCs
Chapter- Non Banking Financial
Companies
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION Assignment on RBI and NBFCs
5. LESSON PLAN Time
1 week
TOPIC NOTES/STRATEGIES/RESOURCES
Mutual Funds After going through this lesson learner
will be able to understand
Meaning and Mechanism of Mutual
funds in India
Meaning, definition, types and
Importance of mutual funds
Chapter- Mutual Funds
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION
List the various mutual fund companies
in India
Construct the dummy portfolio of
securities
6. LESSON PLAN Time
7 days
TOPIC NOTES/STRATEGIES/RESOURCES
- Foreign Investment
After going through this lesson learner
will be able to understand
Meaning and types of Foreign
Investment
Benefits of Foreign investment in
India
Introduction, meaning, types and
objectives of foreign investment
Factors influencing foreign investment and
its benefits.
Chapter- Foreign Investment
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION Assignment on approval mechanism of
FIIs in India
7. LESSON PLAN Time
2 weeks
TOPIC NOTES/STRATEGIES/RESOURCES
Financial Assets/ Instruments After going through this lesson learner
will be able to understand
Various types of financial
instruments
Meaning, definition and types of financial
instruments
Chapter- Financial Instruments
Book- Indian Financial system by T.R.
Jain and O.P. Khanna
-Khan, M.Y, “Indian Financial System”
CONCLUSION Assignment on various innovative
financial instruments
LESSON PLAN B.B.A SEMESTER-III
MANAGEMENT ACCOUNTING
Management
Accounting
This will enable students to understand Management
accounting and its relevance
This will include:
Origin
Concept
Nature and Scope of Management Accounting.
Need and Importance of Management Accounting
Tools & techniques of Management Accounting
Limitations Management Accountant duties
functions Distinction between management
accounting & Financial Accounting
Suggested Readings:
Horngren Charles, Gary, Sundem, Stratton William, “
Introduction to Management Accounting”, Pearson
Education Publishers
Assignment:
Nature and Scope of Management Accounting
2 weeks
Financial
Statements
This will enable students to make analysis from financial
statements of companies.
This will include:
Types
Comparative Statements
Common Size
Trend analysis
Introduction of EVA
Notes on latest guidelines regarding preparation of
financial statements
Suggested Readings:
https://www.cfainstitute.org/learning/products/publication
s/inv/Documents/corporate_finance_chapter9.pptx
1.5 week
Ratio Analysis
This will enable students to calculate and interpret
financial ratios in their future
This will include:
Liquidity ratios
Activity ratios
Solvency ratios
3 weeks
Profitability ratios
Powerpoint presentation on formulae of different
ratios
Practical Problems
Calculation of ratios from annual reports of
selected companies
Suggested Readings:
Jain, P.K and Khan M.Y “Management Accounting”, Tata
Mc Graw Hill Publishing Co. Ltd. New Delhi.
Test: Practical Problem of Ratio Analysis
Cash Flow Statement Detailed discussion on Accounting Standard-3
Powerpoint presentation on format of Cash Flow
statement
Practical Problems
Suggested Readings:
Jain, P.K and Khan M.Y “Management Accounting”, Tata
Mc Graw Hill Publishing Co. Ltd. New Delhi.
1 week
Funds Flow
Statement Powerpoint presentation on format of Funds Flow
statement
Practical Problems
Preparation of Funds Flow Statement from annual
reports of selected companies
Suggested Readings:
Jain, P.K and Khan M.Y “Management Accounting”, Tata
Mc Graw Hill Publishing Co. Ltd. New Delhi.
1 week
Responsibility
Accounting
This will include:
Meaning
Features
Steps
types of responsibility centers
transfer price
meaning
methods
selection of transfer pricing method.
Suggested Readings:
Jawaharlal, “Accounting for Management”, Himalaya
Publishing House, New Delhi.
1.5
weeks
Management
Reporting
This will enable students to prepare reports for
management in their future
1.5
weeks
This will include:
Management Reporting – Importance
Needs
Types of reports
Requirements of good report preparation including
prewriting and form of final draft
Suggested Readings:
Jain, P.K and Khan M.Y “Management Accounting”, Tata
Mc Graw Hill Publishing Co. Ltd. New Delhi.
Working Capital
Management: -.
This will enable students to know about working capital
and its financing
This will include:
Meaning
Need and Importance
advantages and disadvantages
factors affecting working capital requirements
determining working capital requirements
principles of working capital management
Financing of working capital, Approaches for
determining working capital mix
Trends in financing working capital by banks
Jawaharlal, “Accounting for Management”, Himalaya
Publishing House, New Delhi
3 weeks
LESSON PLAN B.B.A SEMESTER-V
ENGLISH
July 2017
August 2017
September 2017
Books Plan Activity Assignment
All my sons Reading Act 3 Discussion of full
play
Role playing by the
students
Poems of nature and
culture
7 poems Class tests
Letters etc Report writing,
business writing
Formats and practice
October 2017
Books Plan Activity Assignment
All my sons Revision of play Clearing of doubts Class tests and
revision
Poems of nature and
culture
Revision of poems
Letters Etc Revision
November 2017
Books Plan Activity
2 Books Discussion on current affairs Class tests
University examination
preparation
Revision
Contents Books Plan Activity Assignment
1.Play All my sons Reading Act 1 Film based on
the play to be
shown
Critical
appreciation ,theme
of the poems
2.Poetry Poems of nature and
culture
Text reading
and
explanation
3.Grammar
&Writing
Skills
Letters, Resume,
Report Writing etc
Formats and
practice
Books Plan Activity Assignment
All my sons Reading Act 2 Practice of Letter
Writing
Questions based on
Act 2
Poems of nature and
culture
5 Poems Discussion on themes
of all the poems
Letters etc Resume Writing
Informal Letter
Formats and practice
LESSON PLAN B.B.A SEMESTER-V
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LESSON PLAN B.B.A SEMESTER-V
COMPANY LAW
TOPIC NOTES/STRATEGIES/RESOURCES TIME
An Introduction to
Company and Companies
Act,2013
After going through this lesson the learner will be able
to:
• Understand the meaning of a company
• Appreciate the basic regulations of Companies and its
characteristics as per Companies Act, 2013
15 Days
LESSON BREAKDOWN
Nature and Scope of
Company, Features,
Classifications of
Company, Formation and
Names of a Company,
Company and a body
corporate, Difference
between company and
partnership, Corporate veil
SUGGESTED READINGS
Avtar Singh, “Company Law”
N.D. Kapoor, “Company Law and Secretarial Practice”
http://www.corporatelaws.in
CONCLUSION Assignment: Preparation of glossary in relation to Basic
Requirements of a Company.
Case Studies
TOPIC
Promotion and
Registration
Preliminary Contracts
After going through this lesson the learner will be able
to:
• Understand the role of Promoters in a Company, Types,
their functions
•Define the Promoters liabilities in respect of Pre-
incorporation contracts.
12 Days
LESSON BREAKDOWN
Meaning of a Promoter,
main features, kinds of
promoters, Remuneration,
Legal Position of a
Promoter, Pre-
Incorporation contracts
and provisional contracts.
SUGGESTED READINGS
N.D. Kapoor, “Company Law and Secretarial Practice”
eMinds Legal LLP , Lexis Nexis “Corporate Law
Referencer”
Singh, Harpal, “Indian Company Law”, Galgotia
Publishing, Delhi.
TOPIC
Memorandum of
Association and Articles
of Association
After going through this lesson the learner will be able
to:
• Understand the Meaning and Purpose of MOA & AOA
•Requirements to be fulfilled while drafting the
company’s MOA & AOA
15 Days
LESSON BREAKDOWN
SUGGESTED READINGS
Importance of MOA &
AOA, Contents,
Regulations to be
complied while Alterating
these documents, Doctrine
of Ultra-Vires,
Constructive notice of
MOA & AOA, Doctrine
of indoor management.
https://www.google.co.in/amp/s/caknowledge.in/all-you-
want-to-know-about-moa-and -aoa/amp/
Companies Act 2013 with Rules – TAXMANN’s
“Bharat’s Manual of Companies Act and Corporate
Laws”, 2011, Bharat Law House, New Delhi
CONCLUSION Assignment on Alterations in Memorandum and Articles
of Association.
TOPIC
Prospectus and Share
capital
After going through this lesson the learner will be able
to:
• Define and understand the kinds of prospectus and
liability of Mis-Statement in prospectus
• Understand the Kinds and classes of share capital, Issue
of share capital
12 Days
LESSON BREAKDOWN
Meaning, Dating and
registration of prospectus,
types of prospectus,
Statement in lieu of
prospectus.
Classes of capital,
Alteration of Capital,
Voting Rights, Transfer
and transmission of Shares
SUGGESTED READINGS
Avtar Singh, “Company Law”
http://en.m.wikipedia.org/wiki/Prospectus_(finance)
https://www.icsi.edu/Docs/
CONCLUSION Assignment : Drating of Prospectus
TOPIC
Board of Directors
After going through this lesson the learner will be able
to:
• Understand the Powers of directors
•Director’s appointment and duties
10 Days
LESSON BREAKDOWN
Meaning and Types of
directors, Rules regarding
directors, legal position
and appointment &
disqualification of
directors, Resignation and
removal of directors,
Powers of directors and
SUGGESTED READINGS
https://www.google.co.in/amp/caclues.com/companies-
act-2013-handwritten-notes/amp/
CCH India – The Companies Act, 2013
Singh, Harpal, “Indian Company Law”, Galgotia
Publishing, Delhi.
the Restrictions on
powers, Guidelines for
Managerial remuneration,
Board Meetings
TOPIC
Company Meetings,
Notice of Meetings,
Quorum, Voting and
Resolutions
After going through this lesson the learner will be able
to:
• Define the various classes of meetings
• Understand the Secretarial Standards on General
meeting
• Ways to conduct Extra Ordinary General Meeting
7 Days
LESSON BREAKDOWN
Statutory, Annual General
Meeting, Extraordinary
meetings, Meetings of
BOD, Provisions of
Companies act in respect
of Quorum, Chairman and
Proxy for different
meetings, kinds of
resolution, Dividends and
Bonus shares.
SUGGESTED READINGS
https://www.slideshare.net/meetings-of-company
https://www.icsi.edu/Docs/
CONCLUSION Paper presentation on Provisions in respect of Quorum,
Chairman and Proxy for a General Meeting.
TOPIC
Minutes of a Meeting
Winding Up
After going through this lesson the learner will be able
to:
• Understand the meaning of Minutes
• Secretarial Standards
• Provisions in respect of Minutes
• Modes of Winding Up
10 Days
LESSON BREAKDOWN
Meaning of Minutes,
Types, Minutes of a
general meeting, Various
Provisions of Minutes
General rules of Winding
Up, Modes of Winding Up
-By Tribunal
-Member’s Voluntary
-Ceditor’s Voluntary
SUGGESTED READING
eMinds Legal LLP , Lexis Nexis “Corporate Law
Referencer”
https://www.google.co.in/amp/s/www.aubsp.com/latest-
amended-ebook-on-companies-act-2013/amp/
CONCLUSION Case Study
LESSON PLAN B.B.A SEMESTER-V
ENTREPRENEURSHIP & SMALL BUSINESS
Topic Notes/Srategies/Resources Time
Concept of Entrepreneurship-
Emergence of entrepreneurial
class, theories of entrepreneurship
Case Studies on successful entrepreneurs of
India
Videos on emergence of entrepreneurial class
E books
7 days
Women Entrepreneurs-
Functions, problems & remedies
for problems
Case Studies on successful women
entrepreneurs of India
7 days
Types of business organisations-
Joint stock company, HUF Industrial Visit
Assignment and discussion on comparison of
different forms of organisation
7 days
Entrepreneur- Characteristics of
entrepreneurs, leadership, risk
taking
Videos on interviews of top entrepreneurs of
India
Success stories of top entrepreneurs
7 days
Innovation & entrpreneurship Case studies on startups and innovative
businesses
7 days
Entrepreneurial behaviour &
Motivation Discussion on motivation theories
Role play
7 days
Entrepreneurial Development
programmes & their critical
evaluation
E article by D K Sinha
Powerpoint presentation on EDP in India
7 days
Small business as a seed bed of
entrepreneurship- Process,
Initial strategic planning
Articles in journals on role of SSIs in Indian
economy
Notes on strategic planning
7 days
Business Venture Case studies on business ventures 7 days
Product and marketing scope Questionnaire development techniques
Home assignment to students on designing
questionnaire for marketing survey of
different products and services
7 days
Considerations to be taken into
account for small business-
Legal considerations
Tax considerations
Financial considerations
Discussion on legal, tax and financial
considerations
7 days
Profit planning Notes on profit planning
Discussion in the class
7 days
Role of small business in
national economy Debate on positive and negative aspects of
contribution of small business
7 days
National policies for small
business development Discussion on role of government and its
policies on small industries
7 days
Financial assistance-
government, non government,
commercial banks
Articles on role of banks and other institutions
in financing SSIs
7 days
LESSON PLAN B.B.A SEMESTER-V
COST ACCOUNTING
Topic Notes/Strategies/Resources Time
Introduction to Cost
Accounting
Definition , Meaning ,Need ,
Scope of Cost Accounting ,
Advantages of Cost
Accounting
Distinction between Cost and
Financial Accounting and
Cost Classification ,Elements
of cost, Types of Costs
Preparation of Cost sheet :
Direct and Reversal method
After going through this the students will learn the
meaning of Cost Accounting ,its nature and why
cost accounting is essential
Preparation of cost sheet
Chapters covered
Cost Accounting: Meaning, Objectives,
Advantages & Disadvantages
Cost Concept and Cost Classification
Cost Sheet: Concept and Preparation
Practical problems from different books
Assignment on distinguish between Cost and
Financial Accounting
And Homework of practical problems
3-4 weeks
Topic Notes/Strategies/Resources Time
Methods of Costing
Contract Costing
Process Costing - Meaning,
Features, Normal and
Abnormal Loss/ Gains
After going through the topics the students will
know how inter process costing is done.
What are the various concepts of contract
costing.
Chapters covered:
Contract Costing
Process Costing: Meaning, Normal &
Abnormal Loss/Gains
Practical problems from different books
1 month
Topic Notes/Strategies/Resources Time
Marginal Costing –
Meaning and various
concepts - Fixed Cost
Variable Cost, Contribution,
P/V Ratio, Break Event
Point, Margin of Safety.
Budget and Budgetary
Control- Definition,
Meaning and objectives of
Budgetary control
Advantages and
After going through the chapters students will
understand the concept of marginal costing and
how it helps in various decision making
What are the various types of budgets?
Chapters covered:
Marginal costing: Concept and
Techniques
Budget & Budgetary control: Meaning,
Objectives & Types
Practical problems from different books
1 month
disadvantages of Budgetary
Control Types of Budget
Assignment on cost volume profit analysis and
Tools of marginal costing
Topic Notes/Strategies/Resources Time
Standard Costing-
Definition and Meaning of
Various Concepts
Advantages and Limitations
of Standard Costing,
Variance Analysis – Material
and Labour Variances
After going through the chapter the students will
understand various variances in standard costing
Chapters covered
Standard Costing & Variance Analysis:
Meaning & Analysis
Notes on Variances
Detailed discussion on difference between
budgetary control and standard costing
1 month
LESSON PLAN B.B.A SEMESTER- V
CONSUMER BEHAVIOUR
Introduction
to Consumer
Behavior
(CB) -
This will enable the students to understand the Relevance of Studying
consumer behaviour
This will include:
Importance
Scope
Need for studying CB
Components
http://nptel.ac.in/courses/110105029/
pdf%20sahany/Module-1-1.pdf
1 week
Consumer
Research
This will enable the students to understand the Process and Importance
of conducting
Consumer Research
Schiffman, I. G. and Kanuk, L. L. “Consumer Behaviour”, Pearson
Education, New Delhi
1 week
Consumer
Motivation:
This will enable the students to understand the importace and sources
of Consumer Motivation
This will include:
Needs & Goals
Positive & Negative motivation,
Types & Systems of Needs Hierarchy & Trio of Needs
Loudon, David L. and Della Bitta, Albert J., “Consumer Behavior”,
Tata McGraw-Hill.
2 weeks
Personality: This will enable the students to understand the Personality and its
impact on CB
This will include:
Nature,
Theories- Freudian,
Neo Freudian
Trait,
Self-Concept
http://www.blackwellpublishing.com/intropsych/pdf/chapter14.
1.5 weeks
Perception: This will enable the students to understand the Perception and its
Relevance to CB
This will include
Perception and Sensation
Absolute Threshold and Differential Threshold
Importance of Perception in Consumer Behaviour
Theories of Perception
http://164.100.133.129:81/eCONTENT/Uploads/
Retail_Consumer_Behaviour.pdf
1.5 weeks
Learning: This will enable the students to understand Learning and its theories
This will include:
Learning:concepts
Classical learning theories
Instrumental learning theories
Cognitive learning theories
1 week
Attitude:
Tricomponent
Attitude
Model,
Sources of
Influence,
Attitude
Measurement.
This will enable the students to understand attitude and its relevance to
CB
This will include:
Tricomponent Attitude Model,
Sources of Influence,
Attitude Measurement
Schiffman, I. G. and Kanuk, L. L. “Consumer Behaviour”, Pearson
Education, New Delhi
1 week
Reference
Groups:
Concepts and
Appeals.
This will enable the students to understand the impact of Refernce
groups
Solomon, Michael R. “Consumer Behaviour”, Pearson Education, New
Del
1 week
Social Class
& its
measurement
Culture & Sub
Culture:
Definition &
Influence
This will enable the students to understand the relationship of CB with
social factors
This will include:
Social Class-meaning
Measurementof Social Class
Culture & Sub Culture: Definition & Influence
Assael, Henry, “Consumer Behaviour and Marketing Action”, Cengage
Publishing
1 week
Opinion
leadership
This will enable the students to understand the impact of opinion
leaders
This will include:
Introduction to Opinion leadership
Types of Opinion leaders
Consumer Innovation
Solomon, Michael R. “Consumer Behaviour”, Pearson Education, New
Del
1 week
Consumer
Decision
Making
This will enable the students to understand Consumer Decision Making
This will include:
Consumer Decision Making- Process
Consumer Decision Making- factors
Loudon, David L. and Della Bitta, Albert J., “Consumer Behavior”,
Tata McGraw-Hill.
1 week
LESSON PLAN B.B.A SEMESTER- V
ADVERTISING AND SALES MANAGEMENT
S.No. Topic Notes/Strategies/Resources Time
1.
Introduction to Advertising After familiarization with the
concept of advertisements, the
students will be able to:
Define advertising and its
types
Enumerate the role of
advertisements
Elaborate the objections
to advertisements
1 week of
July
Features of advertising,
Scope of advertising,
functions of advertising,
classification of advertising,
advantages and limitations of
advertising, IMC
Advertising and Sales
Management by Sharma
Publications
Kotler, P. et al.
“Marketing Management,
Pearson Education
Conclusion Group discussion on current
types of advertisements
2. Introduction to Advertising
Media
Discussion on various advertising
media, would enable students to
Define advertising media
Discuss various factors
affecting media selection
Enumerate the types of
advertising media
3 days of
July
Factors affecting selection of
media, Kinds of Advertising
Media, Media Planning and
Scheduling
Discussion of practical examples
with students
Conclusion Assignment: cuttings of various
advertisements related to
different advertising media
3. Introduction to Advertising
Budget
The knowledge on advertising
Budget would familiarize the
learners with:
Different budgeting
methods
Factors affecting the
advertising Budget
4 days of
July
Different budgeting methods,
Factors affecting the
advertising Budget, Budget
formulating process
Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: estimating the
amount to be spent on
advertisement using the learned
advertising budget methods
4. Social, Economic and Legal
Aspects of Advertising
The learner would be able to
Discuss the ethics in
Advertising
Elaborate the role of
ASCI (Advertising
Standard Council of
India)
1 week of
august
Social, Economic and Legal
Aspects of Advertising, role
of ASCI (Advertising
Standard Council of India),
Laws governing advertising
in India
Advertising and Sales
Management by Sharma
Publications
Aaker, David A and
Myera John G.,
“Advertising
Management”, Prentice
Hall of India, New Delhi.
Conclusion Assignment: collection of news
regarding unethical behavior of
advertisements in India
5. Advertising and Marketing
Mix, Advertising and
Communication Process
A detail discussion on the role of
advertisements as a marketing
tool would enable the students to:
Configure the importance
of advertisements as a
communication tool
How marketers can use
advertisements as a tool
for promotion.
4 days
(August)
Conclusion Case study of marketing mix of a
FMCG company
6. Introduction to Advertising
Agency
Familiarity with the concept of
advertising agency, the students
will be able to:
Emphasize on the features
of Advertising Agency
Its role and functions
1 week of
August
Functions of Advertising
Agency, Selection of
Advertising Agency and
methods for Compensation of
Advertising Agency
Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: Students are
required to collect information on
advertising agencies in India
7. Copy Writing: Different
Elements of a Copy and
Layout
Going through the contents of an
effective advertisement copy, the
learner will be able to:
Measure effectiveness of
1 week of
September
advertising copy
Attributes of effective
advertising copy
Meaning of advertising copy,
Features of advertising copy,
types of advertising copy,
elements of advertising copy,
Attributes of effective
advertising copy, features of
a good layout, components of
good layout, pre testing and
post testing methods
Advertising and Sales
Management by Sharma
Publications
Aaker, David A and
Myera John G.,
“Advertising
Management”, Prentice
Hall of India, New Delhi
Conclusion Assignment: examples on Copy
writing of any 5 Indian
companies
8. Introduction to Sales
Management
The scholar will be acquainted
with:
Features of Sales
Management
Nature of Sales
Management
Scope of Sales
Management
Personal selling, its types
and importance
Types of Sales
Organization
Process of establishing
Sales Organization
2 weeks of
September
Nature, role and importance.
Functions of Sales Manager,
Sales Organization: Formal,
Informal, Horizontal,
Vertical, Centralized,
Decentralized, Geographic,
Customer, Product,
Combination, Organizations
Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: strategic steps taken
by sales manager to enhance
sales
9. Planning and recruitment of
sales force - Job analysis
specification, Job description,
Sources of Recruitment,
Selection of Sales Person
After this lesson, students will be
able to
Explain sources of
Recruitment
Discuss Selection Process
Estimate requisite sales
force
1 week of
September
10. Sales Training This chapter will equip the
students with
Methods of Sales force
3 days of
October
Training
Importance of Sales
Training
Objective, Designing
Training Programme Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: case study on sales
training strategies adopted by
HUL
11. Introduction to motivating
Sales Force
Discussion on various techniques
of sales force motivation, would
enable the students to:
Enumerate motivation
tools
Discuss various financial
and non financial
incentive plans
Methods of compensation
1 week of
October
Sales Force Motivation:
Nature, Importance, Factors
Influencing the Motivation of
sales force. Compensations:
Types, Compensations Plan
Spiro, Stanton and Rich
“Management of a Sales
force”, Tata McGraw
Hill.
Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: Bottlenecks to sales
force motivation
12. Evaluation of Sales Forces
Performance
It aims to familiarize learners
with:
Methods of performance
appraisal
Purpose of sales force
performance evaluation
Sales audit
1 week of
October
Qualitative and Quantitative
Basis to Evaluate Sales Force
Control and Budget
Spiro, Stanton and Rich
“Management of a Sales
force”, Tata McGraw
Hill.
Advertising and Sales
Management by Sharma
Publications
Conclusion Assignment: best method to
Evaluate Sales Force and why
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