Base Camp – LinkedIn ProfilePresented by Michael T. Breslin
Lally Office of Career Management and Professional DevelopmentAugust 21, 2015
• Name• Headline• Summary• Experience• Anything else we can get to
Agenda
What we see first
Name Geographic AreaHeadline Industry
• Should match all other appearances of your name/brand– Resume– Cover Letter– Google+– Facebook– E-mail signature
Name
• Establish and reinforce your brand
• Use them EVERYWHERE
• Find them:– Relevant job postings– Other LinkedIn profiles– Industry articles– Coursework
Keywords
• If you don’t know what you want to do– MS candidate in Business Analytics | SQL | Data
Mining | ETL• If you know what you want to do– MBA candidate and aspiring Mergers and
Acquisitions Analyst | Corporate Finance
Headline – load keywords
• There are 147 choices
• Do not choose “Education Management”
• Choose based on what you know right now– You can always change your mind
Industry = another keyword
• Tell your story– Motivations
• “I love using my portfolio analysis skills to solve complicated asset allocation issues”
– Skills• “Through my MS in Quantitative Finance, I’ve developed the ability to…”
– Aspirations• “I’m looking to begin my career (with a type of company/in a specific
industry)”– “When I’m not elbow deep in VBA macros, I run obstacle races
and…”– List your keywords and skills
Summary
• Present Job Title– MS in Supply Chain candidate • Do not use this as your default Headline
• Keywords in Job Titles – SEO looks for them– Supply Chain Intern– Operations Project Assistant– New Product Development Associate
Experience
• Tell your story– Humans are hardwired to respond to stories• Why did you do this job?• What did you learn?• What types of people did you work with?• How are you better now because of it?• Use keywords throughout
More Experience
• Many opportunities for keywords• Supports your story and your brand
Still More Experience
• Volunteer Experience• Honors and Awards• Certifications• Organizations / Clubs• Projects• Tell these stories using keywords
Other Sections that work like “Experience”
• Rensselaer Polytechnic Institute - The Lally School of Management and Technology
• Use the correct name for your degree– “Master of Science in…”– “Master of Business Administration”
• Describe your degree– Using keywords, of course!
• Add a description of The Lally School and RPI• List your coursework (in the “Coursework” section)
Education
• These should be relevant and descriptive– Pictures– Presentations– Portfolios– Video
• LinkedIn =/= Facebook
Add Media
• Used in LinkedIn’s education page search
• Two kinds of skills:– The tool (Microsoft
Excel)– What you do with the
tool (Cash Flow Analysis)
Skills
• Never use any default message
• Always customize and include:– Your name– How you know the person / learned of the person
• Or what you have in common– Your reason for reaching out
• Practice on me https://www.linkedin.com/in/michaeltbreslin
Connecting
• Easy connections to make– Classmates– Professors– Staff– Advisory Board members
• A bit more difficult– A presenter– An author of an article
• Eventually– Recruiters– Hiring managers– Employees of desirable employers
Who else?
• Who you know
• Strong ties
• Weak ties
The best way to grow your relationships
• Choose an upcoming experience– Circle all areas on your profile you want this
experience to impact• And in what ways; be specific
• Choose your dream 1st job– Compare the requirements / preferreds to your
profile• Circle what areas need to be improved
Planning your career
• Always be updating your LinkedIn profile– But we don’t all need to know everything
• Updates engage your audience more than most other LinkedIn actions
• Next steps– Building a relationship strategy– Targeting employers / contacts
(Never) The End
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