Brownie a la Modeonline promotion
Brownie a la Modeonline promotion
• Website content• Facebook ads• E-blast• Valentine’s video
WEBSITE CONTENT
• Flash banner• Online poll
Flash banner
Online poll
Online poll
FACEBOOK ADS
FACEBOOK ADS
E-BLAST
E-BLAST
E-BLAST
VALENTINE’S VIDEO
Content
Content
Social media monitoring
Social media monitoring
Social media monitoring
• video got 560 views in 10 days– 300 views were gained during 2 days when targeted seeding on blogs
and Facebook was carried out
Results– 72% of views were a direct result of interactions on blogs and Facebook– 14% of views is a result of a search word optimization
72%
Dairy Queen
• “We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with us to try our new Sweet Deals value menu?” contest. It offered a free Sweet Deals gift card to first 250 people who will post their comments.
• http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
Dairy Queen
Dairy Queen:Results
• reached out to 250 bloggers• blog post got 360 comments in 10 days
http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
Baskin Robbins: Results
• Reached out to 57 bloggers and members of 13 Facebook groups
• Video got 560 views in 10 days
Q&A
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