Can a good brand bring profits back to the flour game? Unimills wanted to find out.
It’s hard to imagine a product which better epitomizes ‘commodity’ than flour.
Flour and its cultural relevance was studied in-depth, leading to meaningful brand concepts.
Target audience
Creative conceptsPsychology of flour
Jana
Through this process CG gained a very clear picture of the brand long before the design brief was written.
Original design concepts were tested using words and sketches, with the ability to adjust on the fly between test groups. Development was very fluid and responsive.
Chosen concept
Development of iconic grandmother
choosing the right illustrator
developing the best layout
1. 2. 3.
Grannie
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