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    o HOSSEINI, M. & ALBADVI,A. 2010. CustomerValueNetwork

    Analysis:Improving WaystoComputeCustomerLife-TimeValue.International Journal of Electronic Commerce Studies, 1, 15-24.

    o

    LATUSEK

    ,W. P. 2010. B2B

    relationship

    marketing

    analytical

    support

    withGBCmodeling.Journal of Business & Industrial Marketing, 25,209-219.

    o NGAI,E. W. T. & WAT, F. K. T. 2002. Aliteraturereviewandclassificationofelectroniccommerceresearch. Information &Management, 39, 415-429.

    o ODEDRA-STRAUB, M. 2003. E-CommerceandDevelopment: Whosedevelopment?The Electronic Journal of Information Systems inDeveloping Countries (EJISDC), 11, 1-5.

    o PEPPARD, J. 2006. FromValueChaintoValueNetwork:InsightsforMobileOperators. European Management Journal, 24, 128-141.

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    o ALBADVI,A. & HOSSEINI, M. 2011. Mapping B2B valueexchangein

    marketingrelationships:asystematicapproach.Journal of Business& Industrial Marketing, 26, 503-513.

    o ALLEE,V. 2000. ReconfiguringtheValueNetwork.Journal OfBusiness Strategy, 21.

    o ALLEE,V. 2002. ValueNet WorkApproachfor ModelingandMeasuringIntangibles.

    o BASOLE,R. C. & ROUSE, W. B. 2008. Complexityofservicevaluenetworks:Conceptualizationandempiricalinvestigation. IBM

    Systems Journal, 47,

    53-70.o BIEMANS, W. G. & BRENCIC, M. M. 2007. Designingthemarketing-

    salesinterfacein B2B firms. European Journal of Marketing, 41,257-273.

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    o CAMERON, B. G. 2007. Value Network Modeling. MasterofScience,

    MassachusettsInstituteofTechnology.

    o CAMERON, B. G.,CRAWLEY,E. F.,LOUREIRO,G. & REBENTISCH,E. S.2008. Valueflowmapping:Usingnetworkstoinformstakeholderanalysis. Acta Astronautica, 62, 324-333.

    o CHONG, W. K.,SHAFAGHI, M., WOOLLASTON,C. & LUI,V. 2010. B2Be-marketplace:ane-marketingframeworkfor B2B commerce.Marketing Intelligence & Planning, 28, 310-329.

    o EID,R.,TRUEMAN, M. & AHMED,A. M. 2006. B2B international

    internetmarketing:Abenchmarkingexercise. Benchmarking: AnInternational Journal, 13, 200-213.

    o GEFEN,D. 2000. E-commerce:theroleoffamiliarityandtrust. TheInternational Journal of Management Science Omega, 28, 725-737.

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