Audience Targeting Solutions
• Advertising.com Data• Predix• Bluekai• comScore
※ ブラウザー、 OS 、キャリア等によるターゲティング機能は、 Tech Targeting としてご用意しており、本項目には含まれておりません。
Advertising.com Audience Data
特定カテゴリーへの興味関心を持つユーザーへの配信
• 「枠」への配信ではなく「人」への配信• 媒体社から収集したインターネットユーザーの行動履歴をセグメント化し、性別・年齢や特定の興味関心
分野を持つユーザーへのターゲティングを実現
• AOP の広告枠の質を最大限いかし、ファーストビュー限定で配信することも可能。
年齢・性別…媒体社の会員情報を基にしたセグメント 興味・関心…媒体社の会員情報と行動履歴を基にしたセグメント
Page 2
PrediX DATAPage 5
CCI が提供するデータセグメント『 PrediX 』の特徴
①豊富なデータ量 月間 1 億 UB( システム内に蓄積したユニーク UB) を確保しています。
②多様なデータ種類 データのセグメント数は現在 274 ほど。 デモグラフィック、興味関心、ライフステージ、デバイスなどのターゲティングが可能。
③業界最大手のメディアレップだから可能なリクルーティング cci が取り扱う大手ポータル・ニュース・専門・比較など 1,500 社以上のサイトからリクルーティング。 厳格な取引基準を満たした、精度の高いオーディエンスを構築。
主婦
スポーツエンタメデモグラフィック
不動産
旅行
経済
美容 恋愛・結婚
ビジネスグルメ
ゲーム
妊娠・出産
富裕層
趣味 その他 ・・・ etc
PrediX DATA (1/15)Page 6
Category Detail Category Product Name CPMFee
Age/Gender Male Age: Male 50-59 ¥50
Age/Gender Male Age: Male 40-49 ¥50
Age/Gender Male Age: Male 30-39 ¥50
Age/Gender Male Age: Male 20-29 ¥50
Age/Gender Male Age: Male 10-19 ¥50
Age/Gender Male Age: Male 60+ ¥50
Age/Gender Male Age: M3 ¥50
Age/Gender Male Age: M2 ¥50
Age/Gender Male Age: M1 ¥50
Age/Gender Male Gender: Male ¥40
Age/Gender Female Age: Female 50-59 ¥50
Age/Gender Female Age: Female 40-49 ¥50
Age/Gender Female Age: Female 30-39 ¥50
Age/Gender Female Age: Female 20-29 ¥50
Age/Gender Female Age: Female 10-19 ¥50
Age/Gender Female Age: Female 60+ ¥50
Age/Gender Female Age: F3 ¥50
Age/Gender Female Age :F2 ¥50
Age/Gender Female Age: F1 ¥50
Age/Gender Female Gender: Female ¥40
PrediX DATA (2/15)Page 7
Category Detail Category Product Name CPMFee
Credit card type - Platinum ¥50
Credit card type - Gold ¥50
Credit card type - Normal ¥40
Finance Money Tax ¥30
Finance Money Savings ¥30
Finance Money Reward card ¥30
Finance Money Internet banking ¥30
Finance Money Electronic money ¥30
Finance Money Credit card ¥30
Finance Money Money ¥30
Finance Loan Personal loan ¥30
Finance Loan Housing loan ¥30
Finance Loan Loan ¥30
Finance Investments Stock ¥30
Finance Investments Overseas stock ¥30
Finance Investments Investment trust ¥30
Finance Investments Foreign Exchange ¥30
Finance Investments Domestic stock ¥30
Finance Investments Securities ¥30
Finance Investments Investments ¥30
PrediX DATA (3/15)Page 8
Category Detail Category Product Name CPMFee
Finance Insurance Unemployment insurance ¥30
Finance Insurance Pet insurance ¥30
Finance Insurance Non-life insurance ¥30
Finance Insurance Medical insurance ¥30
Finance Insurance Life insurance ¥30
Finance Insurance Health insurance ¥30
Finance Insurance Car insurance ¥30
Finance Insurance Insurance ¥30
Finance - Finance ¥30
PrediX DATA (4/15)Page 9
Category Detail Category Product Name CPMFee
Travel International Middle East ¥40
Travel International South and Central America; Caribbean ¥40
Travel International Oceania ¥40
Travel International North America ¥40
Travel International Europe ¥40
Travel International Asia ¥40
Travel International Africa ¥40
Travel International International Travel ¥40
Travel Domestic Tokai ¥40
Travel Domestic Tohoku ¥40
Travel Domestic Kyushu/Okinawa ¥40
Travel Domestic Kanto ¥40
Travel Domestic Kansai ¥40
Travel Domestic Hokuriku ¥40
Travel Domestic Hokkaido ¥40
Travel Domestic Chugoku/Shikoku ¥40
Travel Domestic Domestic Travel ¥40
Travel - Traffic Information ¥40
Travel - Leisure Information ¥40
Travel - Hotel/Restaurant ¥40
Travel - Travel ¥40
PrediX DATA (5/15)Page 10
Category Detail Category Product Name CPMFee
Car/Motorcycle - Used car ¥30
Car/Motorcycle - Imported car ¥30
Car/Motorcycle - Domestic car ¥30
Car/Motorcycle - Motorcycle ¥30
Car/Motorcycle - Car/Motorcycle ¥30
Hobby Gaming Wii ¥30
Hobby Gaming PlayStation ¥30
Hobby Gaming DS/3DS ¥30
Hobby Gaming Game ¥30
Hobby Entertainment Music ¥30
Hobby Entertainment Gardening/DIY ¥30
Hobby Entertainment Traditional performing arts ¥30
Hobby Entertainment Books/Movie/DVD ¥30
Hobby Entertainment Animation/Comic ¥30
Hobby Entertainment Entertainment ¥30
Hobby - Radio control toy/Figure ¥30
Hobby - Hand Crafts ¥30
Hobby - Gambling ¥30
Hobby - Fortune-telling ¥30
Hobby - Hobby ¥30
PrediX DATA (6/15)Page 11
Category Detail Category Product Name CPMFee
Health - Women's diseases ¥30
Health - Nutritional care ¥30
Health - Mental health ¥30
Health - Chinese herb ¥30
Health - Influenza ¥30
Health - Health care ¥30
Health - Hair loss ¥30
Health - Children's disease ¥30
Health - Anti-smoking/Alcohol ¥30
Health - Allergy ¥30
Health - Disease ¥30
Health - Health ¥30
Lifestyle - Marital relationship ¥30
Lifestyle - Online shopping ¥30
Lifestyle - Moving ¥30
Lifestyle - Housewares ¥30
Lifestyle - Housework ¥30
Lifestyle - Electricity/Gas/Water ¥30
Lifestyle - Disaster prevention/Crime prevention ¥30
Lifestyle - Ceremonial occasions/Manners ¥30
Lifestyle - Lifestyle ¥30
PrediX DATA (7/15)Page 12
Category Detail Category Product Name CPMFee
Sports & Outdoors - Wrestling ¥30
Sports & Outdoors - Winter sports ¥30
Sports & Outdoors - Tennis ¥30
Sports & Outdoors - Table tennis ¥30
Sports & Outdoors - Soccer ¥30
Sports & Outdoors - Marine sports ¥30
Sports & Outdoors - Jogging/Marathon ¥30
Sports & Outdoors - Golf ¥30
Sports & Outdoors - Fishing ¥30
Sports & Outdoors - Camp ¥30
Sports & Outdoors - Basketball ¥30
Sports & Outdoors - Baseball ¥30
Sports & Outdoors - Sports & Outdoors ¥30
PrediX DATA (8/15)Page 13
Category Detail Category Product Name CPMFee
Childbirth - Pregnancy ¥30
Childbirth - Childbirth/Childcare ¥30
Housewife - Child-raising ¥30
Housewife - Housewife ¥30
Love/Marriage - Marriage hunting ¥30
Love/Marriage - Marriage ¥30
Love/Marriage - Love ¥30
Love/Marriage - Honeymoon ¥30
Love/Marriage - Love/Marriage ¥30
Pets - Small animals ¥30
Pets - Reptiles/Amphibians ¥30
Pets - Rabbits ¥30
Pets - Fishes ¥30
Pets - Dogs ¥30
Pets - Cats ¥30
Pets - Birds ¥30
Pets - Pets ¥30
PrediX DATA (9/15)Page 14
Category Detail Category Product Name CPMFee
Gourmet/Recipe - Western food ¥30
Gourmet/Recipe - Tea/Soft drink ¥30
Gourmet/Recipe - Sweets ¥30
Gourmet/Recipe - Noodle ¥30
Gourmet/Recipe - Fusion food ¥30
Gourmet/Recipe - Italian food ¥30
Gourmet/Recipe - Gourmet information ¥30
Gourmet/Recipe - Chinese food ¥30
Gourmet/Recipe - Alcohol ¥30
Gourmet/Recipe - Gourmet/Recipe ¥30
Beauty - Skin care ¥30
Beauty - Salon appointment ¥30
Beauty - Nail care ¥30
Beauty - Hair care ¥30
Beauty - Diet ¥30
Beauty - Dental care ¥30
Beauty - Cosmetics ¥30
Beauty - Body care ¥30
Beauty - Beauty ¥30
PrediX DATA (10/15)Page 15
Category Detail Category Product Name CPMFee
Fashion - Watch/Accessory ¥30
Fashion - Men's fashion ¥30
Fashion - Women's fashion ¥30
Fashion - Kimono ¥30
Fashion - Kids' fashion ¥30
Fashion - Fashion items ¥30
Fashion - Fashion ¥30
Education - College entrance exam ¥30
Education - School ¥30
Education - High school entrance exam ¥30
Education - Elementary school/Junior high school entrance exam ¥30
Education - Education ¥30
PrediX DATA (11/15)Page 16
Category Detail Category Product Name CPMFee
Computer/Internet Website tools Social Networks ¥30
Computer/Internet Website tools movie ¥30
Computer/Internet Website tools Email ¥30
Computer/Internet Website tools Blogging ¥30
Computer/Internet Website tools Website tools ¥30
Computer/Internet Software Office ¥30
Computer/Internet Software Homepage builder ¥30
Computer/Internet Software Antivirus ¥30
Computer/Internet Software Software ¥30
Computer/Internet Internet connection Wi-Fi/LAN ¥30
Computer/Internet Internet connection Provider ¥30
Computer/Internet Internet connection IP_FAX ¥30
Computer/Internet Internet connection Internet connection ¥30
Computer/Internet Hardware Windows ¥30
Computer/Internet Hardware Tablet PC ¥30
Computer/Internet Hardware PC Accessories ¥30
Computer/Internet Hardware Laptop Computer ¥30
Computer/Internet Hardware Mac ¥30
Computer/Internet Hardware Destop Computer ¥30
Computer/Internet Hardware Hardware ¥30
Computer/Internet - Computer/Internet ¥30
PrediX DATA (12/15)Page 17
Category Detail Category Product Name CPMFeeMobile phone Smartphone iPhone ¥30 Mobile phone Smartphone Android ¥30 Mobile phone Smartphone Smartphone ¥30 Mobile phone Carriers WILLCOM ¥30 Mobile phone Carriers SoftBank ¥30 Mobile phone Carriers Emobile ¥30 Mobile phone Carriers Docomo ¥30 Mobile phone Carriers au ¥30 Mobile phone Carriers Carriers ¥30 Mobile phone - Mobile app ¥30 Mobile phone - Mobile phone ¥30 Consumer electronics TV/Audio/Camera TV ¥30 Consumer electronics TV/Audio/Camera Camera ¥30 Consumer electronics TV/Audio/Camera Blu-ray/DVD player/recorder ¥30 Consumer electronics TV/Audio/Camera Audio ¥30 Consumer electronics TV/Audio/Camera TV/Audio/Camera ¥30 Consumer electronics Home electronics Home electronics ¥30 Consumer electronics Home electronics Refrigerator ¥30 Consumer electronics Home electronics Washing machine ¥30 Consumer electronics Home electronics Vacuum cleaner ¥30 Consumer electronics - Health care ¥30 Consumer electronics - Cookware ¥30 Consumer electronics - Beauty care ¥30 Consumer electronics - Air cleaner ¥30 Consumer electronics - Consumer electronics ¥30
PrediX DATA (13/15)Page 18
Category Detail Category Product Name CPMFee
Senior Citizens - Trips for Seniors ¥30
Senior Citizens - Elderly care ¥30
Senior Citizens - Senior Citizens ¥30
Society - Welfare ¥30
Society - Volunteer ¥30
Society - Social problem ¥30
Society - Politics ¥30
Society - Law ¥30
Society - Energy/Environment ¥30
Society - Economics ¥30
Society - Society ¥30
Real estate - Rent ¥40
Real estate - Home improvements ¥40
Real estate - Real estate dealings ¥40
Real estate - new residence ¥40
Real estate - Interior ¥40
Real estate - Housing equipment ¥40
Real estate - Luxury condominium ¥40
Real estate - Single-family house ¥40
Real estate - Custom-built house ¥40
Real estate - Condominium Apartment ¥40
Real estate - Real estate ¥40
PrediX DATA (14/15)Page 19
Category Detail Category Product Name CPMFee
Career - Temporary Employment ¥30
Career - Part-time ¥30
Career - New graduate ¥30
Career - Job change ¥30
Career - Employment ¥30
Career - Career ¥30
work - Welfare/Nursing care ¥30
work - OL ¥30
work - MR ¥30
work - Medical care ¥30
work - IT ¥30
work - Work ¥30
work - Business startup/Business management ¥30
work - Architecture ¥30
work - Accounting ¥30
PrediX DATA (15/15)Page 20
Category Detail Category Product Name CPMFee
Skill development Qualifications Civil service exam ¥30
Skill development Qualifications Care manager ¥30
Skill development Qualifications Architect ¥30
Skill development Qualifications Qualifications ¥30
Skill development Language Studying abroad ¥30
Skill development Language Korean ¥30
Skill development Language French ¥30
Skill development Language English ¥30
Skill development Language Chinese ¥30
Skill development Language Language ¥30
Skill development Business Sales force ¥30
Skill development Business MBA/Business school ¥30
Skill development Business Marketing/Consulting ¥30
Skill development Business Leadership ¥30
Skill development Business Business skill ¥30
Skill development Business Business manners ¥30
Skill development Business Business ¥30
Skill development - Skill development ¥30
※ 上記リスト以外にもご要望がありましたら是非お問い合わせ下さい。
BlueKai
アメリカを中心にデータ収集をおこなっているデータベンダー。主に海外サイトの訪問・検索履歴を元にしたセグメントを作成。
海外サイトを訪問した日本人のようなユーザーだけではなく、日本のサイトを訪問した海外ユーザー(日本人以外含む)もセグメントに含まれている可能性があります。
データソースについて 年齢・性別…ユーザーの自己申告を基に得たデータ 興味・関心…サイト行動履歴を基にしたセグメント
※ 次頁のリストは代表的セグメントです。 その他のセグメントをご要望の際はご相談ください。
BlueKai (1/2)Page 22
Element ID Category Segments Name Data Fee Element ID Category Segments Name Data Fee
449322 Apparel_Shopper 449365 Entertainment
449323 Apparel_Shopper_Womens 468386 Movie
468382 Apparel_Accessories 449355 Comedy
449383 Casual 449356 Film&Television
449321 Casual accessories. 449256 Games
449296 Auto_Intender 449257 Music
449314 Auto_Parts 449258 PopCulture
449190 Motor_Sports 449259 Reading
449379 Motorcycle 449260 Hobbies
449267 MotorVehicles 449261 Baby
449268 MotorVehicles-Autos 449264 MothersDay
449152 NASCAR_Fan 449186 Parents_behaviors
467579 Industry_Media 466341 Fathers_Day
467580 Industry_Software 449378 Parents_Sign_up
467588 Industry_Services 466331 Parents_shopping for
467595 Industry-Retail 449292 Cooking
449385 Business_Traveler 449315 Food&Drink
449361 Investors 449367 Online_Gamer
467587 Industry- 449262 Active_Gamer
449252 Business&Finance 449291 Health Health_Seeker
449253 PersonalSavings&Investmen 449357 Do-It-Yourselfers
449255 Stocks&Bonds 449370 Home_Improvement
468545 Credit-Card-Holder 466120 Online_Daters
449172 FinancialProducts 449374 Internet&Online
449160 Demographic Demo_Age_65+ 451389 Mobile_Wireless_Intender
449161 Spanish_Language 449266 Tech SEARCH-Mobile_Wireless
468540 Academic_Minded 449319 OutdoorActivities-Boating
449295 Electronics_Shopper 468391 OutdoorActivities-Fishing
449363 Electronics&computers_Sho 449270 OutdoorActivities-Golf
449333 SEARCH-Electronics 449272 OutdoorActivities-Hiking
449273 OutdoorActivities-Hunting
Family
Entertainment
¥50¥50
Apparel
Auto
Biz&finance
Education
Electronics Outdoor
Internet
Home
Game
Food
BlueKai (2/2)Page 23
Element ID Category Segments Name Data Fee
449274 Cat_Lovers
449275 Dog_Lovers
449353 Pet_Lovers
449354 Politics-Society Politics&Society
449352 Mortgage
449276 Real_Estate
449362 CPG
449254 CPG-Food&Beverage
449195 Retail_behaviors
449201 Smartphones
449382 Retail_Shoping
449224 Retail-Electronics
449237 Retail-Entertainment-Tickets
449238 Retail-Gifts
449247 Retail-Furniture
466328 School_Item_Shoppers
451366 Shopping_Coupons
449380 News
449375 Social
449384 Hard_Sports
466344 Olympics
450708 Sweepstakes Sweepstakes
449293 Technology
449326 Computer_Shopper
449345 International_Traveler
449342 Traveler-Flights
468815 Traveler-Adventure
449279 Traveler
449369 Makeup_Cosmetics
449372 Trendy_home&garden items
452307 ValentinesDay
Shopping
Social
Sports
Tech
Travel
Women
Pet
Real Estate
¥50
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