Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers to your business
#staffing #hiretowin
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An effective and efficient strategy to get the most from social media
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Build, Engage, Recruit
Build Engage Recruit
+ =
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The best recruiters act like marketers.
Alex Charraudeau
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57% of the decision to ‘buy’ is now made before any direct interaction with a
salesperson.
Why followers are important to your business
100% Followers are 100% more likely to
respond to an InMail
79% 79% of members are interested in job
opportunities from companies they are following
61% Members are 61% more likely to share information as a result of
following your company
Why people follow
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A couple of techniques you can use
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Why do people follow?
Social proof/crowd mentality – how can you reach a tipping point?
Fear of missing out (FOMO) – why do people need to listen to you?
Bandwagon effect – what can I do to join the conversation before it is too late?
Authority – who has enough authority in your organization?
What your target audience wants to see before they follow you on LinkedIn
Build your strategy around it
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Understanding what LinkedIn members want from you
88%
Would follow a company
Follow companies for jobs
Projects and initiatives
News and insights
68%
61%
79%
Source: LinkedIn Research.
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Think about your audience and place yourself in their shoes
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Persona development
Share the right content to the right person at the right time
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Tailor your message
It’s ok to be a show off
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3 company pages we love
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How to track success Company Page analytics
§ Follower demographics § Track page views and unique
visitors § Benchmark your followership
against competitors
One unified message across all touch points with your business
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Not just on LinkedIn
§ Across social channels § Your website § Offices § While on the phone § In emails § Etc…
How to generate followers
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In space no one can hear you scream
It’s a massive thumbs up Generate followers through word of mouth
With targeted advertising Advertise
Defensive and offensive branding tactics Leverage your employees
Allow members to follow directly Job postings
Simple changes can have a massive impact Use other channels
Simple and effective Add to your website
New York: (212) 947-3456 Chicago: (312) 791-8328
Start or join the conversation
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Be interesting
It’s good to share
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Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views ….and 25% more applications
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Sponsored Updates get 3x more traffic
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If I only had two dollars left I would spend one dollar on PR.
Bill Gates
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16%
50%
*Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees.
InMail success rates by brand engagement Telling the right story to your audience
No engagement with your brand
Engaged with your brand*
Key takeaways
Next steps to building the audience you want
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Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage social proof, FOMO and authority
5. Advertise to your audience and make a BIG noise
Save the date
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Build, Engage, Recruit Series
Engage your audience Presented by Annette Irwin March 11th at 11:00am PT
Recruit more effectively Presented by Alex Rossberg March 18th at 11:00am PT Share this link with colleagues who aren’t yet registered: http://linkd.in/1DHw3p5
Engage
Recruit
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