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Assorted food
Buyer
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yes 1 CONTINUE No 2 GO TO Q3a
My next set of questions is for all the Assorted food gift packs (KEPT
ON THE TABLE) that you have bought from this store today.
Q2a. Please tell me, did you and your family members go through
any planning to buy these gift packs (KEPT ON THE TABLE) before
coming to this store today?
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While on the way to this store 1 About a week ago 4Earlierin the day 2 More than week ago 5
About 2 3 days ago 3
Q2b. Please take a look at the card below and tell me how long ago
did you start planning to buy these gift packs (KEPT ON THE
TABLE)?
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Just Myself 1 Children and teenage members ofthe family 3
Other adults members ofthe family 2 Other elderly members ofthe family 4
Q2ci. Now please take a look at the table below and tell me who all in
your family were involved in this planning process? If there were
more than one person please say so.
Q2cii. And who among these had most of the say in the final
decision?
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Q2di. Now please remember and tell me with help of the table below,
which were the elements or aspects that were part of the planningprocess for buying these gift packs (KEPT ON THE TABLE)?
List of people for whom these gifts were to be bought
Selecting items for each ofthe people
New items for Diwali gifts that you have seen recently
Budget perperson
Total budget for Diwali Gifts
Brands within each selected item
Particularpacks
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Q2dii. And which of these elements or aspects would you say was
the most important one to plan for, such that without planning for
that aspect you wouldnt have been able to buy any of these giftpacks (KEPT ON THE TABLE)?
Q2diii. And which one would you say was the next most important?
And Next?
Please continue ranking until you have completed all the aspects
you mentioned in Q2di.
List of people for whom these gifts were to be bought
Selecting items for each ofthe peopleNew items for Diwali gifts that you have seen recently
Budget perperson
Total budget for Diwali Gifts
Brands within each selected item
Particularpacks
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Now take a look at the table below. Various people we have spoken to
have told us that these are some things that influenced their planning
process of buying Diwali gifts like these (KEPT ON THE TABLE).
Q2ei. Could you please tell me which of these things would have
influenced the planning process of buying Diwali gifts like these at your
household? If there are more than one things that you want to say,
please say so.
Q2eii. And which of these would you say have influenced the planning
process, the most? SINGLE CODING
Past practices in yourhousehold 1 Keeping to the social status ofyour
family
4
Diwali gifts that you gave last year 2 Window shopping for Diwali gifts that
you may have done while planning the
gifts ofthis year
5
Diwali gifts that you got last year 3 TV or other media advertisements that
you may have come across
6
Others (specify) PC
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Q3a. We have spoken to many people who have bought Diwali gifts
about what in their opinion triggered them to buy gifts when they were
in the store. Various people have said various things some of whichare written in the table below. Please tell me by looking at the table
below, which of these in your opinion, triggered you to buy these gift
packs (KEPT ON THE TABLE) from this store? Please note that there
could be more than one thing that acted as a trigger.
Prominence ofthe display ofgifts
reminded me/us to buy gift packs
1 Their Price; they are affordable 4
The range ofgift items on display in
this store
2 There was an attractive offer 5
The appeal ofthe Packaging ofthe
gift packs in this store
3 There was an attractive advertisement in
the store about these gift packs
6
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Q3b. And which of these triggers was the most compelling one?
Prominence ofthe display ofgifts
reminded me/us to buy gift packs
1 Their Price; they are affordable 4
The range ofgift items on display in
this store
2 There was an attractive offer 5
The appeal ofthe Packaging ofthe
gift packs in this store
3 There was an attractive advertisement in
the store about these gift packs
6
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Q4a. Please take a look at the table below. It lists certain reasons why
people choose to buy Assorted food as Diwali gifts. Which of these
reasons do you think would match that of yours to have bought theseAssorted food as Diwali gifts? Please note that you may have selected
Assorted food for more than one reason mentioned here.
Assorted food are socially a well accepted gift 1 Nowadays many types ofAssorted food
are available mak ing them veryattractive gifts
5
Assorted food symbolizes good times,
happiness hence they make a great gift for the
occasion
2 Assorted Food enhances the image ofthe
gift
6
The person whom this gift is for, loves
Assorted food
3 Assorted food gift packs are very
attractive
7
I/we mostly buy Assorted food as gifts 4 Chocolates are affordable yet a great gift 8Others (specify) P
C
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yes 1 No 2
Q4bi. And for these same reasons that you have mentioned just now,
did you consider anything else instead of Assorted food?
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Q4bii. What all did you consider other than Assorted food?
Anything else?
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Q5. Now please look at the table below. These are some of the
things that people think about while deciding to buy various gift
packs when they are in the store. Please tell me which of thesethings did you think about while you were deciding to buy gift packs
in this store?
Products inside the packBrand Name
Price Range
Size ofthe pack
Shape ofthe pack
Gifting Appeal ofthe Packaging
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Q5a. And which of these did you think first? And which did you think
next? And next?
Products inside the packBrand Name
Price Range
Size ofthe pack
Shape ofthe pack
Gifting Appeal ofthe Packaging
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I would now like to know about your opinion on the amount you
have spent on this pack (KEPT ON THE TABLE).
Q6a. Could you please tell me what amount of money spent on
this pack (KEPT ON THE TABLE) would make you feel that it is so
low that you wouldnt even think about the budget?
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Q6b. And what amount of money spent on this pack (KEPT ON THE
TABLE) would make you feel that it is low but you would think about
the budget?
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Q6c. What amount of money spent on this pack (KEPT ON THE
TABLE) would make you feel that it is high but it may still be within the
budget?
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Q6d. And what amount of money spent on this pack (KEPT ON THE
TABLE) would make you feel that it is so high that it will certainly
exceed the budget?
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Yes 1 No 2
Q7a. Now think about the time when you were finally making up your
mind to buy this pack (NOW KEPT ON THE TABLE). At that time, did
you consider any other gift pack in place of this one, while you werein the store?
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Q7b. These are pictures of some gift packs that are commonly
available in the market as also in this store. Did you consider any of
these? If you considered more than one of these, please say so.
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Q7c. While you considered the pack (KEPT ON THE TABLE) and
the pack shown in the picture you selected the pack (KEPT ON
THE TABLE). Please tell me by looking at the options below how
did you decide against the pack shown in the picture?
By rejecting it without any comparisonwith what I bought or any other gift pack
because it was not up to the mark with
my requirement
1
By comparing it against what Ibought and some otherpacks that I
had considered2
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Q7d. Please tell me looking at the table below, which according to
you was the main reason for you to think that the pack shown inthe picture was not up to the mark with your requirement?
The brand is not a popular or exciting
one
1 Right pack size wasnt available 7
The Packaging was not appealing
enough as a gift
2 Didnt know ifmy family would
approve of it
8
Its Price seemed to be high 3 There was no offer on this brand or
pack
9
I have never gifted this to anyone before 4 Others PC
I have never received this as a gift from
anyone
5
Packs on the shelf looked old 6
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Q7e. Please tell me by looking at the table below on which all
parameters did you compare the pack shown in the picture withthe one that you chose (KEPT ON THE TABLE)? If you compared
on more than one parameters then please say so.
Popularity ofthe brand 1 Popularity as a gift 4
Appeal ofPackaging as a gift 2 Offer on the pack 5
Price 3 Range of pack sizes 6
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Q8b. Which brands were the promotional / advertising materials
for?
Any other brand?
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Q8c. Could you please remember and tell me what was the main
message on the promotional / advertising material?
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Q7f. Could you please tell me with the help of table below, which
expression mentioned on it best matches as to how the promotional /
advertising material helped you in shopping for these gift packs?
Without seeing this advertisement /
promotional material I would not haveconsidered the brand mentioned on it as a
possible options ofgift packs to choose
from
1 Without seeing this advertisement /
promotional material I would not haveconsidered the gift pack that I bought, as
my final choice
3
Though I didnt consider the brand in my
final choice, but I came to know more
about it from the advertisement /
promotional material
2 The promotional material didnt help me in
any way during my shopping for BISCUIT
4
Others (Specify) P
C
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Q1c. Could you please take a look at this card and tell me, which
these expressions written on it best matches your status in thefamily?
School / college going teenager 1 Main earning member 4
College going young adult 2 Housewife 5
Working young adult 3 Senior citizen / Elderly / Retired 6
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SHOPPER DEMOGRAPHICS
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SD1a. To improve the statistical validity of my study I need to
record your age in years. Could you please tell me your age inyears?
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SD2. Please tell me with the help of this card, which expressions
describes all of you together as a group?
Members ofa nuclearfamily shoppingfor the family
1 Few Friends are accompanying one ofus who has come here to shop for
his/herfamily
3
Members ofa joint family shopping
for the family
2 Few Friends together shopping for our
individual families
4
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SD3. Could you please tell me with the help of this card, your
status in the family?
School / college going teenager 1 Main earning member 4
College going young adult 2 Housewife 5
Working young adult 3 Senior citizen / Elderly / Retired 6
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SD4. Could you please take a look at this card and tell me the
occupation of the main earner of your household?
Unskilled manual
worker
1 Business man/ Industrialist 1-9
employees
6 Officer/Ex-Jr 11
Skilled manual
worker
2 Business man/ Industrialist 10+
employees
7 Officer/Ex-
middle/Sr
12
Petty trader 3 Selfemployed professional 8 Retired 13
Shop Owner 4 Clerk/salesman 9 unemployed 14
Businessman with no
Employees
5 Supervisory 10
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SD5. Could you please take a look at this card and tell me about the
education of the main earner of your household?
Illiterate 1 10+ yrs 5Literate, no formal education 2 SSC / HSC but not graduate 6
School up to 4 years 3 Graduate/PG-General 7
School 5 to 9 years 4 Graduate/PG-Professional 8
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SD6. Could you please take a look at this card and tell me which of
these best matches the type of your family?
Single (With/without sibling) 1 Nuclear Family with parents / in-laws
and children
5
Nuclear Family without children 2 Nuclear Family ofSenior Citizens 6
Nuclear Family with children 3 Joint Family 7
Nuclear Family with parents / in-laws 4
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SD7. Could you please take a look at this card and tell me which of
these durables are regularly used in your household?
Ceiling Fan 1 Refrigerator 5
Pressure cooker 2 Washing Machine 6
Two wheeler 3 Car 7
Color TV 4 Air conditioner 8
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