AskUTyler MandryKeith PattisonJoshua Dover

The need to know

● Only 40% of people at 4-year universities graduate in 4 years

● Minority groups and first-generation students are as much as 20% worse

Uneven foundations:Everyone has missing pieces.

Mind the Gap

How do people deal with questions?

● Ignore it● Ask a friend (word of mouth)● Ask more friends (social media)

What if your friends don’t know?

A Lean Approach

Students Need Help

It’s an online community that makes it easier to find answers.

AskAgs makes the process of finding answers easier, letting you focus on the things that really matter.

AskAgs.com

Explosive Growth

11,000unique visitors

1,200answered questions

90%answer rate

roughly 25% users this month used it

10 timesor more

Explosive Growth

AskAgs askU

Reaching Students

Reaching Students

Current: $ 2.9 billionProspective: $13.2 billionTotal Market $16.1 billion

Reaching Students

Total Market $16.1 billion

● Online advertising is 200 times more cost-efficient per impression

● Targeted advertising is 2 times more effective

● Tracking effectiveness is impossible in print

Competition

● Knowledge markets○ Quora○ Stack Overflow

● University services● Third party services

○ FreshmanSupport.com

Our Advantage

● Intimate understanding of the problem● Ability to navigate in university hierarchy● Technical supertalent

Scaling our Success

1. Make a success story out of A&M○ Users: We’re nearly there○ Make revenue

2. Leverage it to expand to nearby universities○ 10 by 2015○ Student Ambassador Programs

3. Establish a consistent brand that becomes something people want at their university○ Facebook effect

What We Need

● Branding: $4,500● Advertising: $500● Campus Ambassador Program: $1,500

Questions