ashni shah | product designer
resumeCONTACT
302, Veejays Niwas, Gulmohar main road, Juhu Scheme, Vile Parle (W), Mumbai, MH 400049
n: 7506028315 e: [email protected]
OBJECTIVEAn industrial designer looking out for a prolific environment that will help in enhancing my creative abilities professionally
EDUCATION Symbiosis Institute of Design B. Des. in Product Design (Graduation date: June 2013)
Mithibai College of Science, 2009 H.S.E. Physics, Chemistry, Maths and Biology (Graduated first class with 76 %)
Jamnabai Narsee School, 2007 I.C.S.E. Board (Graduated with 88.71 %)
SKILLSDigital rendering using a Wacom
Excellent verbal and written communication skills
Software proficiency:
WORK EXPERIENCEVolunteered with matsya, June - July 2013 | Worked on branding, content writing, photography and design ideation
Interned with Onida Mirc Electronics, Dec 2012 - April 2013 | Final year Degree Project on Washing Machine for City SLums
Interned with Fusion Access - furniture by design, May 2012 | Worked on in house furniture projects and Interiors for new store
Interned with Pineapple Designs, April - June 2011 | Primary level xposure & understanding of branding and identity building
AREAS OF INTERESTResearch & Ethnography
Digital rendering & 3D modeling
Design thinking
ashni shah | product designer
MS Office
AutoCad
RhinocerosAdobe Photoshop
Adobe Illustrator Keyshot
Adobe Dreamweaver
Adobe Indesign
degree project
ashni shah | product designer
SYSTEM OF WASHING CLOTHES FOR CITY SLUMS
INDUSTRY PROJECTOnida Mirc Electronics, Mumbai
DURATION18 weeks
DESIGN BRIEFTo develop a system for washing and rinsing clothes for a low income user
group, which is portable, involves minimal water consumption, conserves
space and is a community based machine to be shared by a user group.
research
ashni shah | product designer
INSUFFICIENT SPACE inside house
washing takes place IN KITCHEN washing with STORED WATER REUSE of GREY WATER accumulated NARROW SPACES for air drying cloths
conventional HAND WASHING methods unintended use of EXCESS WATER NO SPACE to place machine in house
NEED Washing clothes - 22% of total water consumption
Machine which consumes as little water as possible
No compromise on quality and function
Saving space and independant of running water
Partially or fully shared making it more affordable for a user group
INSIGHTS Doing laundry manually is a time consuming and tiring task.
User must ensure of water supply | soak clothes | scrub | wring
clothes out | hang them out to air dry
Often clothes lose structural integrity due to harsh washing habits
A device should not only be functional, but also keep user in mind
concept
ashni shah | product designer
CONCEPT DETAILING
FINAL TASK FLOW
load clothes attach machine housing
WASH MODE
pulsator, screw shaft rotate | pressure disk moves down
SQUEEZE MODE
pulsator, pressure disk move in one direction only
Sr no Part Quantity Material
1 Folding
handle
1 PP
2 Fixed handle 1 PP
3 Machine
housing
1 ABS
4 Knobs 2 ABS
5 Drive shaft 1 MS
6 Power thread
screw
1 MS
7 Pressure disk 1 PP
8 Telescopic
silicone tube
1 Silicone
rubber
9 Pulsator 1 PP
10 Main drum 1 PP
EXPLODED VIEW
technically complex product
ashni shah | product designer
CORN THRESHER
SELF PROJECTSymbiosis Institute of Design
DURATION24 weeks
DESIGN BRIEFTo redesign a semi automated corn threshing
machine, which can simplify the overall
process, be more interactive and add to the
existing functionality.
planting of maize crop
harvesting snapping of the ears from stalk
packagingwinnowingTHRESHING
research & ideation
PRIMARY RESEARCH
ashni shah | product designer
CONCEPTUALIZING
FINAL CONCEPT
PORTABLE ADJUSTABLE MULTI FUNCTIONAL
Machine is too bulky and heavy weight.
The machine is a one part type, all the parts being welded to each other making it
difficult to open and clean it.
The machine has a fixed height. This makes it ergonomically not viable for all the users.
INSIGHTS
detailing
ashni shah | product designer
FORM EXPLORATION
Sr no Part Quantity Prototype Production
1 Top panel 1 HIPS PP
2 Side panel 2 HIPS PP
3 Inner side panel
2 HIPS S.S
4 Bosses 2 HIPS PP
5 Spacers 1 HIPS PP
6 Base plate 1 HIPS S.S
7 PanheadScrews
14 Mild steel Mild steel
Cskscrews
2 Mild steel Mild steel
8 Hopper 2 HIPS PP
9 LED 2 - -
EXPLODED VIEW CAD RENDER
systems design
ashni shah | product designer
SELF PROJECTSymbiosis Institute of Design
DURATION12 weeks
DESIGN BRIEFTo design a tool/aid for the laborers who are conducting
the process of rose harvesting in a Greenhouse.
One hand of the laborer always remains stationary to keep the harvest since
gutter space is not sufficient for placing the bucket.
The flowers are collected in the hand of the laborer, this causes scratches and
injuries to the hand.
Flowers tend to fall down from the hand and collide against each other
causing them to crush and spoil.
resting harvested flowers on ONE ARM
not enough gutter space for free
MOVEMENT OF WORKER
GREENHOUSE
Building the structure Making of soil & plant beds Cleaning & maintenance
Irrigation systemHARVESTINGTransportation of harvest
research
ashni shah | product designer
UNDERSTANDING THE SYSTEM
LESS gutter space harvest is held in HAND tool used with ONE hand
TRANSPORT of harvest NARROW spaces
FIELD RESEARCH
LAND DATA
USER RESEARCH
UNEASY task method tool NOT ERGONOMIC PINCHING of flowers
UNFAVOURABLE body posture of user
INSIGHTS
FLAT EDGE enables the container to be supported against the body
MATERIALBody | Polypropylene
Ring | Mild Steel
DIMENSIONSHeight | 500mm
Top diameter | 180mm
Base diameter | 120mm
Width of ring | 25mm
Waist belt firmly HARNESSESSBELT to workers body
concept
FORM DEVELOPMENT
DETACHABLE HOOK allows worker to easily swap full containeers with empty ones
ashni shah | product designer
DETAILING
CONCEPTA system designed such that the container
filled with harvest flowers can be replaced
with empty ones. Thereby allowing HARVEST
and transport to occur simpulatenously.
simple product design
dentacarekeep caring, keep smiling
DENTURE HOLDER
SELF PROJECTSymbiosis Institute of Design
DURATION12 weeks
DESIGN BRIEFTo design a Denture holder, for senior citizens, which is
ergonomically easy to use, has a smooth surface with
a mirror aid and is a multi utility unit allowing for
storage of both, dentures and brush.
ashni shah | product designer
USER RESEARCHMARKET RESEARCH
Breakage of dentures inside any container on frequent displacement of
the box is possible.
For bed ridden users, wearing the dentures properly is often a problem.
Elderly people tend to forget the location of their dentures making it
inaccessible when needed.
DENTURES
MAINTAINIING HYGIENE
EMBARRASSMENT
STORAGE
EASE OF ACCESS
BRUSH FOR CLEANING
BREAKAGE
INSIGHTS
ashni shah | product designer
research
EXPLODED VIEW
Instinctively shaped like a tooth, this product is
designed to let the semantics speak to its user.
mirror
brush holder
denture container
ERGONOMIC SURFACE
for easy handling
protusion to ensure a
CLEARANCE FIT
form for comfortable INTERACTION
MATERIALPolypropelyne
PROCESSInjection Molding
ashni shah | product designer
FORM
concept
DETAILING
POP MDFEPS (Thermocol)
experiencing materials
ashni shah | product designer
BILL SHREDDER
Medium Density Fibre
CONCEPT
MATERIAL
Form rises from the Streamline Movement of 1930’s
TINTINS GUN - REVAMPED
Medium Density Fibre
CONCEPT
MATERIAL
Allow Tintins famous gun to look Streamlined
MOTOROLA PHONE CHARGER
Material simulation to helpunderstand the propertiesand molding behaviour of materials
OBJECTIVE
3d sculpting
OBJECTIVEVisualize & create detailed products in the three dimensional space
SOFTWARE3d sculpting | RhinocerosRendering | Keyshot
ashni shah | product designer
SOFTWARERendering | Adobe Photoshop
sketching skills
ashni shah | product designer
INDUSTRY PROJECTWork done as a volunteer for 'matsya'
Excerpts from my VOLUNTEERSHIP TENURE at matsya
POSTER DESIGN for a collaborative meet
graphic design
ashni shah | product designer
Photoshoots done for 'matsya' in collaboration with Neil Dantas | (ref: http://matsyacrafts.com/graphical-product-shoot/)
Photoshoot done at 'matsya' for a T shirt design by Neil Dantas | (ref: http://goo.gl/zUrx8h)
graphical product shoot
ashni shah | product designer
ashni shah | product designer
about me
EAGER
ENTHUSIASTIC
PASSIONATE
LEARN TO UNLEARN
FRESH
AMBITIOUS
Passionate | Eager | Fresh | Ambitious | Enthusiastic
I love all things design. Colors enthrall me. Shapes inspire me. Painting aspires me.
An avid reader, ardent music fanatic & photography enthusiast, I am a fresh
graduate.
Not just another Industrial Designer stepping out in the world. Someday, I hope to & I
will be making a differnce & impact in the lives of people through my work.
Thank you for taking a look at my portfolio
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