ARTWORK REQUIREMENTS

Inserts: Air Beat is polybagged when distributed. An insert into thepolybag may be exclusively secured per issue. The insert quoted above maynot exceed a 17"w x 11"h folded piece. Larger pieces may be included, how-ever, special pricing applies and will be quoted on an individual basis.

All ad rates are in USD. Cover 2 is located inside front cover, Cover 3 is lo-cated inside back cover and Cover 4 is the back cover. Across TOC is posi-tioned adjacent to the Table of Contents. Premium placement is available,accepted on approval. Call for details.

2019 BASIC ADVERTISING RATES

Acceptable file formats are EPS, TIFF, high resolution (300 dpi) JPEG, orpress-optimized PDF. Advertisements must be submitted by e-mail if materials areless than 5MB in size to etarr@publicsafetyaviation.org or by uploading to ourFTP host by the materials due date stated in this media guide. Please contact Emily Tarr at etarr@publicsafetyaviation.org for instructions and passwords.APSA is not responsible for advertising materials submitted incorrectly by the ad-vertiser or after the material due date stated in this media kit. Advertising materi-als will be kept by APSA for one year from last date published.

2019 ADVERTISING RATES & SPECIFICATIONS

1x 3x 5x 8x

Full Page $2925 2860 2795 2685

2/3 Page 2390 2330 2275 2200

1/2 Page 2235 2185 2110 2020

1/3 Page 1810 1780 1755 1680

1/4 Page 1535 1510 1485 1440

1/6 Page 1350 1325 1310 1265

1/8 Page 1165 1155 1140 1100

1/12 Page 980 970 960 945

COVER & PREMIUM RATES1x 3x 5x 8x

Cover 2 $3360 3240 3130 2955

Cover 3 3240 3130 3015 2840

Cover 4 3470 3360 3240 3070

Page 3 3360 3240 3130 2955

Across TOC 3240 3130 3015 2840

Inserts 3675 3675 3675 3675

All ads full color. Digital enhancements and black & white ratesare available.

Non-corporate members add 10% to rates listed above.

AD SIZES IN DECIMAL INCHESUNIT WIDTH X HEIGHT

Full Page (Bleed) 8.75 11.25

Full Page (No Bleed) 7.50 10.25

2/3 Vertical 4.937 10.00

1/2 Island 4.937 6.75

1/2 Horizontal 7.50 4.625

1/3 Square 4.937 4.875

1/3 Vertical 2.375 10.00

1/4 Horizontal 4.937 3.50

1/6 Horizontal 4.937 2.50

1/6 Vertical 2.375 4.625

1/8 Vertical 2.375 3.625

1/12 Horizontal 2.375 1.625

Focused on the vision of the safe and successful completion of each airborne public safety operation,APSA provides continuing education, equipment & services expositions, and a networking system thatis invaluable to those involved in public safety aviation. If you want to get your marketing message in

front of the airborne public safety community, there’s no better place than Air Beat magazine.

MARKETING OPPORTUNITIESAPSCON 2019Program GuideThis onsite publication includes schedules & descriptions of all classes andcourses, social events, product briefings and a full listing of all exhibitors par-ticipating in APSCON. Advertising spaces are available to exhibiting compa-nies. Reserve advertising space in the Conference Preview issue of Air Beatand receive a $100 discount on a Program Guide ad space.

Bleed Size: 5.75” wide x 8.75” high • Trim Size: 5.5” wide x 8.5” highRates: $1,350 premium full-page; $1,100 full-page color

APSA Today NewsletterThree full-color daily newsletters are produced and printed onsite at APSCONto share information, activities, educational schedules and events with atten-dees. Advertising spaces are available to exhibiting companies at the rate of$325 per space in each issue or $925 for all three.

Trim Size: 2.75" wide x 3.458" high

Public Safety Drone Expo 2019Program GuideThis onsite publication includes schedules & descriptions of all classes andcourses, social events, product briefings and a full listing of all exhibitors par-ticipating in the Public Safety Drone Expo. Advertising spaces are available toexhibiting companies.

Bleed Size: 5.75” wide x 8.75” high • Trim Size: 5.5” wide x 8.5” highRates: $500 premium full-page; $350 full-page color

Monthly E-NewsletterAPSA produces a monthly E-Newsletter that is emailed to a readership ofover 4,000 readers during the first full week of each month. The E-Newslet-ter is placed on the APSA website for easy access, anytime. Advertisingspaces are available to Corporate Members. (You may reserve a year in ad-vance; place your requests in as early as possible. First-come, first-served.)

Trim Size: 750 pixels wide x 200 pixels high, static only

Rates: $625 • Premium Position #1 (Guaranteed 1st ad position)$525 • Premium Position #2 (Guaranteed 2nd ad position)$475 • Premium Position #3 (Guaranteed 3rd ad position)$425 • Premium Position #4 (Guaranteed 4th ad position)$375 • Regular Positions (Placed first-come, first-served

after Premium Positions, if reserved)

Website Advertising Optionswww.publicsafetyaviation.orgAdvertise your company on APSA’s website. Three advertising options areavailable for Corporate Members. All advertising spaces rotate with a total offour advertisers. The positions are:

• Medium Rectangle, $450/month, 300 pixels wide x 250 pixels high(located in the upper right corner of ALL publicsafetyaviation.org pages.)

• High Leaderboard, $425/month, 728 pixels wide x 90 pixels high(located on every page of publicsafetyaviation.org except the home page)

• Mid Full Banner, $375/month, 728 pixels wide x 90 pixels high(located in the middle of publicsafetyaviation.org home page)

Materials SubmissionPlease submit all website and E-Newsletter advertising materials in a gif, JPEG,TIFF or screen-ready PDF format. Program Guide and Air Beat Today files shouldbe submitted in a press-ready PDF, JPEG, or TIFF format. All materials may besubmitted to Emily Tarr at etarr@publicsafetyaviation.org. Graphic design ques-tions may be directed to Zack Mullikin at zack@wrightgrp.com.

BUYER’S GUIDE CATEGORIES, CORPORATE LOGOS & PHOTOS

All APSA Corporate Member's contact information is listed in theBuyer's Guide in related categories. The first listing in the publicationis free. Additional categories can be purchased for $100 each. Thelist of categories can be obtained by emailing Benay Osborne at bos-borne@publicsafetyaviation.org. Company logos and product photoscan also be included in each category listing for $250 each.

ADVERTISING AGENCY DISCOUNTS15% discount is offered only to out-of-company advertising agen-

cies approved by APSA, provided that payment is received within 30days of invoice date for Air Beat only. Receive a 5% discount on 8xinsertions if the contract is paid in full with a signed insertion order.

INVOICING & BILLINGInvoices are mailed after each issue is distributed which is an

estimated 60 days after each issue closes. See reservation due datesfor close dates of each issue. New advertisers are required to pay inadvance in order to establish credit with APSA. Overdue accounts willbe charged a late payment fee of 1.5% per month (18% annually).

CIRCULATION & DISTRIBUTIONAir Beat magazine is delivered to APSA active members as well as

police chiefs, sheriffs, state police directors, pilots, firefighting andSAR aviation units, public safety directors, highway patrol commission-ers, law enforcement training bureaus, state governors, administra-tors and field offices of the FBI, DEA, INS, NPS, U.S. Customs, U.S.Coast Guard, U.S. Border Patrol, as well as select members of Con-gress, the White House and public safety agencies around the globe.APSA publishes eight issues annually (see editorial calendar) in bothprinted and digital formats. The digital magazine is hosted on our web-site at www.publicsafetyaviation.org (member login required).

MEMBERSHIP & READERSHIPAPSA’s membership consist of aviation unit managers, flight crew

members, purchasing agents, supervisors, maintenance technicians,aviation unit managers, safety officers from local, state and federalagencies as well as corporate members involved in the profession ofpublic safety aviation and related fields. APSA is a non-profit individualmembership organization and Air Beat is currently distributed as amember benefit. Audits are not available.

CONTRACT & COPY REGULATIONSRates are subject to change without notice. All advertising space

reservations in Air Beat magazine must be confirmed with an exe-cuted APSA contract for advertising space. Full Contract & Copy Reg-ulations may be found at publicsafetyaviation.org/publications/air-beat-magazine/air-beat-magazine-marketing-information. No cancel-lations will be accepted after stated closing dates. Contract rates areprotected for one year of contract signature date. Rates in grid arestated per issue.

For any questions regarding APSA media &marketing opportunities, please contact: Emily Tarr, Sales Representative

Email: etarr@publicsafetyaviation.orgPhone: (205) 563-9313

ISSUEEDITORIAL & AD

RESERVATIONS DUEADVERTISINGMATERIALS DUE APPROX. MAIL DATE

2019 BUYER’S GUIDEThis is our annual listing of suppliers of public safety aviation products and services. This issue also provides insight on subjects such as government programs, financing, budgeting and purchasing, making it the go-to source for thepublic safety aviation buyer.

Bonus circulation: HELI-EXPO 2019, Atlanta, GA

JANUARY / FEBRUARY – SafetyAs safety is the foundation of all programs and services offered by APSA, ourfirst bi-monthly issue of 2019 focuses on making the connection betweensafety and operational effectiveness; how tactics and/or training result in saferoperations. Our corporate profile spotlight is on manufacturers of mounts andspecialty tactical equipment. Bonus circulation: HELI-EXPO 2019, Atlanta, GA

MARCH / APRIL – Natural Resource Aviation Aviation plays a significant role in protecting our natural resources. Fire detectionand firefighting, wildlife and forest health surveys, wildlife management, enforcementof fish and game regulations, search and rescue, damage assessments, aerial photography and transportation of wildlife biologists, land managers and relatedequipment are just some of the missions flown by natural resource aircrews. Theyoften operate at low levels and their aircraft have floats, skis, wheels and skids, andinclude UAS. This issue features the unique conservation work performed by thosetasked with preserving our natural resources. This issue also includes the first in aseries of profiles on the manufacturers and suppliers of avionics and instrumentsand related test equipment.Bonus circulation: AUVSI’s XPONENTIAL 2019, Chicago, IL

CONFERENCE PREVIEW ISSUE: APSA Training in theCrossroads of AmericaAPSA travels to the heart and soul of the Midwest for our premier event, APSCON2019. With a metropolitan area population of almost one million and home torenown companies such as Berkshire Hathaway, Mutual of Omaha, Union PacificRailroad, TD Ameritrade and Omaha Steaks; major sporting events like the NCAACollege World Series and the U.S. Olympic Team swim trials; and attractions likethe Strategic Air Command Aerospace Museum and Omaha Zoo (rated best zoo inthe world by Trip Advisor in 2014), Omaha is an ideal location for our 49th annualconference and exposition. This issue previews the conference courses andclasses, the exposition, the host city, and the host agency, as well as provideshousing, registration and exhibitor information. Join us in Omaha, Nebraska, July15-20, 2019. Bonus - Host an event for all members during the conference and receive afree 1/4-page ad featuring your company’s event.

MAY / JUNE – TFO 101: Selection, Training, Tactics & Equipment It has been said that it isn’t an aircraft until the pilot lifts the machine into theair, but it isn’t a law enforcement aircraft until the Tactical Flight Officer (TFO)does everything else. TFOs truly are the unsung heroes of airborne law enforcement. Without a capable, well-trained, TFO at the helm of a modern lawenforcement aircraft’s tactical equipment suite, you might as well stay on theground. This issue takes us back to the basics of what makes a great TFO,including selection, training, tactics and the equipment they use. This issue includes the second installment in our series of profiles on the manufacturersand suppliers of avionics and instruments and related test equipment.Bonus circulation: APSCON 2019, Omaha, NE

JULY / AUGUST – Public Safety UAS Drones continue to revolutionize public safety by providing aviation assets to thousands of agencies that never before could afford a manned aircraft as well asadding a new tool to the aviation toolbox of those that could. Now, most can takeadvantage of the superior tactical advantage of an aerial perspective previously enjoyed by just a few. This issue provides an in-depth look at the latest in unmannedaircraft systems, the onboard technology, operating regulations and the multiplepublic safety applications of these aircraft. Additionally, this issue serves as theexpo preview issue for Public Safety Drone Expo 2019, scheduled for October.Bonus circulation: Public Safety Drone Expo 2019, Columbus, OH

SEPTEMBER / OCTOBER – TechnologyOur annual look at the latest advances and innovations in technology to assistin safer, more effective and more efficient public safety aviation. This issueprovides an overview of all advancing technology while focusing on thehottest products on display at APSCON 2019 with profiles of our CorporateMember providers. Also included is a recap of the highlights of APSCON2019, including our awards winners, and the third installment in our series ofprofiles on the manufacturers and suppliers of avionics and instruments andrelated test equipment.

Bonus circulation: Public Safety Drone Expo 2019, Columbus, OH

Bonus circulation: 126th Annual IACP Conference, Chicago, IL

NOVEMBER / DECEMBER – Women in Public Safety AviationOne of our most popular issues of the past, it’s been over a decade since wededicated an issue of Air Beat to highlight the contributions of women in public safety aviation. We spotlight female unit commanders, aircrew members,UAS operators, maintenance technicians and marketing specialists. We closeout our series of profiles on the manufacturers and suppliers of avionics and instruments and related test equipment with the fourth and final installment.

2019 EDITORIAL CALENDAR

RESERVATIONS AND DUE DATES

Bonus circulation locations are listed below.

2019 BUYER’S GUIDE 10/19/18 10/26/18 12/7/18

JANUARY-FEBRUARY 12/14/18 12/21/18 1/18/19

MARCH-APRIL 1/11/19 1/18/19 3/1/19

CONFERENCE PREVIEW 3/11/19 3/18/19 4/5/19

MAY-JUNE 3/22/19 3/29/19 5/3/19

JULY-AUGUST 5/17/19 5/24/19 7/5/19

SEPTEMBER-OCTOBER 7/19/19 7/26/19 9/6/19

NOVEMBER-DECEMBER 9/13/19 9/20/19 11/1/19

2020 BUYER’S GUIDE 10/18/19 10/25/19 12/6/19

PROGRAM GUIDE 5/24/19 5/31/19 7/15/19

AIR BEAT TODAY 6/3/19 6/10/19 7/15 /19

E-NEWSLETTER 25th/month 25th/month First Friday/month

WEBSITE 25th/month 25th/month 1st/month