ArtfulInnovation™:ParticipantBrief

ArtfulInnovation™2017isa5-dayintensivecoursethatwillsupportsmallcreativetechnologybusinessesintheinterrogationoftheirpracticeandthedevelopmentofarobust

businesscaseforinvestment.Thetermwascoinedtodescribethefusionofartsandtechnologyinaprocessoftakingideasintomarketplacereality.

"ThisnexusofartandtechnologyishowBritainwillpayherwayinthe21stCentury."

MattHancock,MinisterforDigitalandCulture,9Sept2016

WhenArtfulInnovation™2017willtakeplacefromSaturday18toWednesday22Feb2017.MoreabouttheprogrammeTheprogrammewillprovideparticipantswiththeopportunitytodevelopnewframeworkstopressure-testtheirthinking.Itwilltakeideasfromproduct/serviceconcepttobuildingavaluepropositionwithrealmarketplacetraction,tobeingabletofundfuturedevelopment.Itsinteractivedesignwillsupportandchallengeparticipantstobuildbusinessfitnessintotheirambitions.Participantswillcomewithideasorexistingconceptsthattheywanttodevelopandbewillingtoenterintoajourneyoflearning,sharing,buildingandevaluating,tocreatearobustframeworkthattheycandeploytobuildontheirambitionsaftertheprogrammehasconcluded.Theprogrammeisco-designedanddeliveredbyWatershedandconsultantStephenGatfield(biographybelow).WewillbringtogetheragroupoftutorsandmentorsrangingfromleadinginternationalexpertstoentrepreneurswhohavedevelopedtheirbusinessesthroughWatershedprogrammes.SuggestedtutorsincludeGregTaylor(ElmwoodStudios),TraceyFellows(TheFutureLaboratory),JonathanMay(Hubbub),RohanGunatillake(buddhify),JamesTouzel(TLTSolicitors),PaulArcher(DaredevilProject)andAlexFleetwood(SensibleObject).AframeworkfortheProgrammeisincludedbelow.WhoshouldparticipateWearelookingforparticipantswithacan-do,collaborativeattitude,whohaveoneormoregreatideasindevelopment.Thecourseisspecificallydesignedforcompanieswithamixofcreativityandtechnologyintheirideas.Thecourseisdesignedtosupportthosewhohaveformed,orarereadytoformacompany.Thecoursesupportsteams,ratherthanindividuals.Thisisatask-basedprogramme,soparticipantswillbeexpectedtoattendinteamsof2-3people,toundertakeactivelearningwithcolleagues.WhereArtfulInnovation™willtakeplaceacrossarangeofvenuesinandaroundBristol.Eachvenuewillbecarefullychosentoenabledifferenttypesofthinking.

AboutWatershedandConsultantStephenGatfieldWatershedisanart+technologyproducer,sharing,developingandshowcasingexemplaryculturalideasandtalent.Curatingideas,spacesandtalent,Watershedenablesartisticvisionsandcreativecollaborationstoflourish.WatershedisrootedinBristolbutplacesnoboundariesonitsimaginationordesiretoconnectwithartistsandaudiencesinthewiderworld.http://www.watershed.co.ukStephenGatfieldisahighlyexperiencedseniormanagementexecutivewithmanyyearsinrunningglobalagencynetworks.HisextensiveinvolvementinemergingmediaduringhistimerunningcorporatedevelopmentatIPGledhimtobecomeanactiveangelinvestorinbehavioralanalytics,mobile,onlinevideoandsocialmediaventuresandmostrecentlyIoT.StephenservesontheboardsofOpenSlate,Sum.tv,SensibleObjectandBelieveEntertainment.Hehasextensiveexperienceofbuildingsuccessfulbusinessventuresacrossthedigitalspectrum.HeisanadvisertoBristolUniversityonthedevelopmentoftheirnewCentreforInnovationandadirectoroftheWatershedArtsTrust.HeisagraduateofBristolUniversity,IMDandanalumniofTheMITMartinSchoolforEntrepreneurshipStephenwasChiefOperatingOfficerofLeoBurnettWorldwidefrom2000-2003andspent18yearsatBurnettsinanumberofkeyrolesincluding4yearsasRegionalCEOforAsiaPacific.StephenjoinedInterpublicGroupin2004asEVPforStrategy&InnovationandwasresponsiblefortheexpansionofIPG’sinternationalfootprintinIndiaandBrazil.StephenwasaskedbyIPGtoleadtheturnaroundofLoweWorldwidein2006andturnedamulti-milliondollarloss-makingnetworkintoaprofitableandgrowingbusiness.LoweWorldwidewasacknowledgedbyAdAgeastheirturnaroundagencyoftheyearin2009andisnowUnilever’slargestglobalagencypartnerandatoptiercreativeaward-winningbusiness.UnderhisleadershipagenciesthathavewonmanyGoldLionsand2CannesGrandPrix.What’sonoffer?ParticipationinArtfulInnovation™offers:

• Asubsidisedplaceonthecourseforyouandyourteam*• LuncheachdayandoneSalonDinnerevent• Opportunitytofocusintensivelyonthedevelopmentofyourcompany• Structuredprocessfeaturingtalks,workshopsanddevelopmenttime• Travelandaccommodationbursariesareavailableforteamstravellingfromoutsidethe

Bristolcityregionwhosebusinessisnotinprofit.*Thecostofsupportingateamonthecourseis£3250,ofwhich£3000isfunded.Whatdoweexpectfromparticipatingteams?

• Acontributionof£250perteamtowardscoursefees*• Fullparticipationinallactivities,byallteammembers• Awillingnesstocontribute,shareandbeopentonewideasandapproaches• Participationinashortevaluationprocessafterthecourseconcludes• Reportonimpactoftheprogrammeannuallyfor3years

Bytheendoftheprogrammeparticipantswillhave:

• Aclearsenseofwhatisimportanttogetrightastheyapproachtheirventure

• Arobustunderstandingofhowtodefineandprioritisetheirkeytargetmarketsforlaunchanddevelopment

• Astrategicapproachtomulti-sidedplatformmarketdevelopmentthatrequiresalignmentofstakeholderinterests

• Aframeworkforcompellingvaluepropositiondevelopmentthattiestodrivingengagementandadvocacyamongstusers

• Anopportunitytotesthypothesesandapproachesinaninformedandsupportivelearningenvironment

• Anappreciationofhowtobuildandalignamanagementteamthatcansucceed• Acleargraspofthediversityoffundingsourcesfornewventuresandhowtosuccessfully

securedifferentstreamsoffunding• Havedevelopedapeercommunityofcompaniesinasimilarpositionforongoingsupport

ProgrammeFramework:

TimetableOpenforapplications:24Oct2016Applicationdeadline:10am,Monday05Dec2016Ifyourapplicationissuccessful,youwillhearby:Tuesday13Dec2016Interviews:23or24Jan2017Course:18-22Feb2017

DesignThinking

Buildinginsightintothemarketyoucanbestserveandhowtoreducefriction

BeachheadMarketanduserprohile

ValuePropostion

Developingauserexperiencethatyoucan

affordtodeliver

Businessmodeldev.

RaisingFunding

Formulatingandfeedingthetalentandresourcesrequiredtolaunchandexpandtheventure

BuildingTheTeam

EligibilityWewillconsiderapplicationsfrom:

• Companiesorfreelanceteamswhouseamixofcreativityandtechnologyintheirwork;• Companiesorfreelanceteamsnominatedbyahubpartner;• Applicantsmustapplywithateam.

Applicantsmustmeetalloftheabovecriteriatobeeligibleforinclusiononthecourse.Nootherapplicationswillbeconsidered.Ifyouareunsurewhetheryourteamiseligibletoapply,pleasecontactJoLansdowne(contactdetailsbelow).WewelcomeapplicationsfrompeopleofallbackgroundsandDeafordisabledpractitioners.AssessmentCriteria

• Doesthecompanyputforwardastrongcaseastowhythiscourseisrelevantatthistime?• Willthecoursedevelopthecompanyinthemediumtolongterm?• Istheproposedteamastrongcombinationofpeopleandskills?• Doesthecompanyadvocateanopenandgenerousapproach?• IsitlikelythatparticipationinArtfulInnovation™willhaveimpactbeyondthetimescaleofthe

course?HowtoapplyExpressionsofInterestforinclusiononthecoursewillbeacceptedfromcompanieswhohavebeennominatedbyapartnerhub,theseare:

• Fusebox,Brightonhttp://fuseboxbtn.tumblr.com/• Makerversity,Londonhttp://makerversity.org/• MadLab,Manchesterhttps://madlab.org.uk/• CreativeCardiffhttp://www.creativecardiff.org.uk/• NearNow,Nottinghamhttps://nearnow.org.uk/• GlasgowSchoolofArthttp://www.gsa.ac.uk/• PervasiveMediaStudioBristolhttp://www.watershed.co.uk/studio/

Toapply,pleasecompleteandsubmitanonlineExpressionofInterestformbyvisiting:https://watershedbristol.typeform.com/to/ScW7LeThedeadlineforsubmissionsis:10am,Monday05December2016Werealisethatcompletionoftext-basedformsdoesn’tnecessarilysuiteveryone.Ifyouwouldliketosubmitanapplicationinadifferentformat,pleasecontactJoLansdownetodiscusspossibilities.TalktousIfyouhaveanyquestionsorthingsyouwouldliketodiscuss,pleasecontactWatershed’sCreativeProgrammeManagerJoLansdowneatjo.lansdowne@watershed.co.uk.