1. An Executives Guide to Online Fundraising

2. Philip King, President & CEO Artez 3. Webinar Tips

This webinar is being recorded and will be available on our website shortly

If you have any technical troubles, use the chat feature

We will take all questions at the end. Please use raise hand or chat features

4. Joel Africk, President & CEO Respiratory Heath Association of Metropolitan Chicago 5.

Why Care About Online?

6.

Mistakes to Avoid?

7.

Integrating Online & Offline?

8.

The Role of Person-to-Person Fundraising ?

9.

Tips for Measuring & Improving OnlineFundraising?

10. More webinars for you... Successful Bike-a-thons: from A to Z Wednesday,February3rd at 2 p.m. EST (North America) Register atwww.artez.com Presenters:Patrick Egan Account Executive, Artez Interactive Jenni Frenke Special Events Coordinator, Toronto People With AIDS Foundation 11. Calendar notes...

February - Australian RoadshowSydney, Melbourne & Adelaide

March ArtezInterAction USWashington D.C.

April NTEN in Atlanta & AFP in Baltimore

12. When this Webinar Ends...

Dont be afraid

Leadership from the top

Make more, spend less

13. Thank you Check Out Digital Fundraising Podcast on iTunes P h ilip King ph i [email_address] art e z.com 14. Form of Payment Used Most Often Q6. There are a number of different ways to make a direct financial donation to a charity of non-for-profit organization. Which methods do you use?Base: Made a financial donation (n=708) Q7. And what method do you use most often? Base: Made a financial donation.Base: Used a method to donate (n=708) % Online Donation More Popular in 2009 Online to 10% from 4% in 2008 as method used most often. 15. Interest in Donating Online? Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scaleBase: Made a financial donation (n=708) 41% of donors interested in donating online have not used this method before.Interested Neutral Not Interested 16. Anticipated Impact on Donating Online - Among Those Interested Q10. If the ability to make financial donations online was available to you for any charity or non-for-profit organization of interest, to what extent, if at all, would it impact the frequency with which you donate money? Base: Interest in making donation online (n=201) Q11. Assuming this online option was readily available, to what extent, if at all, would it impact the amount you donate? Base: Interest in making donation online (n=201) Anticipated Impact on Frequency of Donation More Often Less Often No Impact 22% 1% 77% Anticipated Impact on Amount of Donation Increase Decrease No Impact 13% 0% 87% 17. Security Security Security Security Barriers To Making Online Donations - Among Those Not Interested Q9. Why is the idea of making a financial donation online less appealing to you?Base: Not interested in making donation online(n=381) Dont trust the Internet Too impersonal Security concerns Dont do financial transactions on the Internet Dont know who is getting the donation Concerned about fraud % Top 6 Barriers to Donating Online