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ArielFabbroAssistantProjectCoordinator

GreenChairisasmallsocialenterprisebasedinVancouver,BC.Theirmissionistoreducewastesenttolandfillfromalltypesofeventsfromfestivalstomarathons.

Theydothisbyprovidingeventwastemanagementservices.TheirservicesincludesettinguprecyclingstationswhereGreenChairstaffandvolunteersactivelysortandrecyclewastewhileengagingandeducatingeventattendees.

Withtheiruniquebusinessmodeltheyhaveformedstrategicpartnershipsthatareintegraltotheirgrowthandsuccess.

• Environmentalclaimsarenotreliablewithoutcrediblecertification.

• Thenormalizationandconvenienceofwastefulbehaviour isahugechallengetooverturnandmustbeundertakenonestepatatime.

• Facilitatingsustainableaction,hastobemadeaspractical,accessible,andcosteffectiveaspossible.

• Thesocialaspectofmanagementcanbeessentialtooperationalsuccess.E.g.Leadershipqualitiesofenthusiasmandcharismathatmotivatestaff,volunteers,andthepublic.

• Therewardofworkingforagreaterpurposecaninitselfserveasaformofcompensation.

Actingasteamleadandmanagingthemulti-dayHarmonyArtsFestivalinWestVancouver.

DevelopingGreenChair’sRecyclinginaBoxservicemarketingmaterials.

ProducingeventenvironmentalimpactandfuturerecommendationreportsforGreenChair’sclients.

AboutGreenChairRecyclingInc.

ValuableExperience

SustainabilityChallenges

KeyTakeaways

GreenwashingForexample,selfproclaimed‘compostable’plasticcutlerycontaining70%compostablematerial.

Behavioral ChangeandCompliance

Developingvendorcompliancethrougheducationisagradualprocess.Publicrecyclingstationsrequiremonitoringforproperwastesorting.

FoodWasteEvents generatelargeamountsofediblefoodwaste.InCanadaapproximately40%ofourfoodiswasted(Goochetal.2010,ValueChainMgmt Int.).

TheBusinessCaseforSustainability

Waste managementbudgetsare notdesignedto coverextensiverecyclingservices.Reputationalandeducationalbenefitsmustfillthegap.

AnnualWasteDiversionTotalsinTonnes