2013 SXSW

RecapApril Virtual Series:

What Happens in Austin, Doesn’t Stays in Austin

Kristin Bolton-Keys@kristinbkeys

Sheila Collins@sheiladcollins

Kimberly Bennett@kbennettlaw

Scott Struletz@struletz

Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined to

expand their digital knowledge. Over time, the group held several classroom style learning sessions covering: Digital Marketing 101, Blogging 101, SEO

101 and Takeaways from the 2012 SXSW Interactive Conference. 

Digital Moguls serves as a content hub providing innovative, intuitive and inspirational content for those seeking to share their knowledge and learn

about digital technology and trends. Ultimately connecting people who want to learn, share and create digital experiences.

Agenda

How To Navigate SXSW Key Themes/Trends Session Recaps SXSW Takeaways

4

South By Southwest (SXSW) is held annually in Austin, Texas

Navigating SXSW: A Newbie’s Perspective

Why SXSW?

My SXSW POA Plan, plan, plan (wait, did I say plan!) Embrace Austin Experience the brands (Spotify House, Samsung, 3M, Trade

Show) Importance of BIT sessions (wearebit.com/@wearebit) Legal focused sessions in technology, film and music

Digital + Physical Innovation

Makerbot’s Replicator Beam

Connected Objects: Google Playground

Google opened a one day pop-up shop called Art, Copy & Code. Art, Copy Code is a series of projects and experiments to show how creativity and technology can work hand in hand.

Augmented Reality

Chronic Media Multi-Tasking

VS.

Expectations of Cognitive Capabilities

Our Real Reality is Augmented

Local vs. RemoteFocused vs. DistractedUnified vs. Fractured

Present vs. AbsentNow vs. Later

Lean Startup Track:Etsy’s [Backend] Transition From Startup

2 SuperpowerDescription: A crowd favorite was the day long Lean Startup Track featuring Eric

Reis, author of “The Lean Startup”

Presenter: Ross Snyder, Software Engineer, Etsy

Highlights: Etsy transitioned from a waterfall development process to a

“continuous deployment process” Process includes deploying multiple times a day Product managers, designers, and senior management can deploy Deployinator - open source platform available on Github. Check out

the presentation here.

Startup Accelerator

Description: Startups battled it out to become the ultimate Interactive winner

across several verticals: News, Mobile, Innovative Web, and Health Technologies.

Social Winner: Plotter Mobile Winner: Syntellia (Fleksy)

Data, Storytelling and Breaking Through the Noise

Description: Explore how data driven stories can have significant impact for

connecting with the audiences you want to reach.

Presenters: Ashley Brown, Dustee Jenkins, Gary Goldhammer and Jon Steinberg

Highlights: Use data to react on your Editorial Calendar:

Coke has a 2 hour brainstorm every week to look at the data and determine how they can be more relevant.

A recipe for Coca-Cola cake was so engaging that they created a food vertical on their site.

The new website/blog experience is about telling great stories, not selling your product. A good rule of thumb - ask the media to share your story. If not, it

might be too product focused. If so, its probably a good story.

Lawyered: Lessons from Foursquare, Meetup, & Etsy

Description: Lawyers from Foursquare, Meetup and Etsy explore the legal and business

challenges facing tech companies and provide insights on how growing tech companies can navigate legal issues.

Presenters: Brian Chase, General Counsel, Foursquare David Pashman, General Counsel, Meetup Sarah Feingold, Counsel, Etsy

Highlights: Business and the Law

Managing Risk Newer companies may have a higher risk tolerance Engage counsel early so risks can be assessed and managed

Legal Trends: 2013 Hot Topics Privacy User generated content Balancing IP enforcement/disputes

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Crowdfunding 2.0 - The Game Changer

Description: The independent film business has lived with the donor form of Crowdfunding via

IndieGoGo and Kickstarter for years. Thanks to the new JOBS Act, there is a new form of Crowdfunding.

Presenters: Dan Satorius (moderator), Of Counsel, Lommen Abdo Law Firm and Satorius Law Firm Brian Meece, Co-Founder & CEO, RocketHub

Highlights: Small part of the larger funding strategy for startups

TV Example: Shark Tank Advantage for potential and fans

Opportunity to have an equity stake in a business they believe in Managed by an intermediary Money gets invested only if minimum is reached

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Legal Takeaways Role of Counsel

Active member of the team Engaged from the beginning/product planning phase In-house vs Outside Counsel

As user-sourced content increases, tech companies will increasingly be faced with a range of IP concerns and potential disputes.

For privacy, companies need to balance their customer’s experience while adhering to the laws. The need for clear, transparent policies are essential.

As startups, you are setting precedent not only for your company, but potentially for the industry.

Crowdfunding is a potential game changer. However, it should only be one part of the larger funding strategy for a business.

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Keynote: Tina Roth Eisenberg, Founder of Swiss Miss

Here are Tina’s 11 rules to live by:1. Invest your life in what you love2. Embrace enthusiasm - keep going,

gets in the flow, don't be afraid to show it

3. Don't complain. Make things better - do something about it or let it go

4. Trust and empower - shift from being a maker to manager is difficult

5. Experience > Money6. Surround yourself with like minded

people7. Collaborate8. Ignore the haters 9. Make time to think and breathe10. If an opportunity scares you, take it11. Be that eccentric Aunt to someone (or

whoever inspired you )

Questions?

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