Apple Inc.

Group No 2

Mrunali Ghogale-1111Kavita Gupta -1112Sachin Gupta-1113Neha Hirloskar-1114Aakash Jadhav-1115

Ritu Jaiswal-1116Shilpa Kamble-1117Shraddha Kamble-1118Firoz Khan-1119Gulafsha Khan-1120Shivani Shinde-1153

FOUNDATION OF APPLE

Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)

NAME AND LOGO

The name was taken by Steve Jobs.The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity

NAME AND LOGO

In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998

THE EVOLUTION OF A BRAND

VISION STATEMENT

"Man is the creator of change in this world. As such he

should be above systems and structures,

and not subordinate to them."

MISSION STATEMENT

"Apple is committed to bringing the best personal computing

experience to students, educators, creative

professionals and consumers around the world through its

innovative hardware, software and internet offerings”

The start…

1975 – Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night.

He realized that the prices of some computer parts had gotten so low he could buy them himself.

Decided to work with fellow hobbyist Steve Jobs to build their own computer

On 4/1/1976 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM.

Apple 1976-84APPLE 1

(LAUNCHED ON 1 JULY 1976)

Apple 2[April 16th 1977]

Apple 3[May 19th 1980]

Apple Lisa [JANUARY 1st 1983]

Apple Lisa 2[ January 1st 1984]

Macintosh[ January 24th 1984]

Apple Inc Headquarters

Apple Campus, 1 Infinite Loop,

Cupertino, California, U.S.

Best Known Products

Hardware line:Macintosh line of personal

computersiPod portable media playersiPhone

Software products:Mac OS X operating systemiTunes media browseriLife – iMovie, iTunes, iPhotoFinal Cut Studio – video editing

The i Products

The Number Game

• Operating incomeUS$ 55.241 billion (2012)

• Net incomeUS$ 41.733 billion (2012)

• Total assetsUS$ 176.064 billion (2012)

• Total equityUS$ 118.210 billion (2012)

Competitors in computer in U.S.A.

Dell

Hewlett-Packard

International Business Machines[IBM]

Current CEO of Apple Inc“TIM COOK”

SWOT ANALYSISSTRENGTHS

One of the oldest hardware manufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

WEAKNESSES

Focusing on internal engg. more than marketing

High price

Consumer faced problems with faulty batteries

Not issued dividends

SWOT ANALYSISOPPORTUNITIES

Less expensive

Product line is attractive.

iPods can communicate.

New car models with iPod connectivity.

THREATS Pressure from

competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

The end