APA AKAN JADI
KALAU ANDA TAK
BERUBAH?
CONTENT
1. 7 FAKTA ‘PEMBUKA MATA’ TENTANG
DIGITAL MARKETING DI MALAYSIA
2. 5 TREND DIGITAL MARKETING 2018 YG
BAKAL ‘MENGHANTUI’ PERNIAGAAN
ONLINE DI MALAYSIA
3. 3 CABARAN YG WAJIB PENIAGA ONLINE DI
MALAYSIA SEDAR JIKA TIDAK MAHU
BISNES MEREKA GULUNG TIKAR
STATISTICS
FACTS #1
71% of the Malaysian population (21
million) uses the internet.
Sumber: internetlivestats.com
FACTS #2
Malaysians spend an average of 3 hours and 43
minutes using mobile internet.
Sumber: WeAreSocial
FACTS #3
Among social media networks in Malaysia,
Facebook had the highest response rate*
of 56% followed by Twitter at 40%.
Sumber: Social Bakers
FACTS #4
According to statistics provided by
Facebook, 94% of Malaysians discover products
and brands on Facebook and 62% of them makes
a purchase after the discovery.
Sumber: SoyaCincau
FACTS #5
Malaysia is the leading country in South Eastern
Asia in terms of time spend consuming video content in
Facebook with an average of 159 minutes. This
is 55% more than the global average of 102 minutes.
Sumber: SoyaCincau
FACTS #6
Malaysians mostly use the internet to help
them make purchasing decision, with the highest
percentage using it for comparing choices.
Compare choices: 42%
Immediate purchasing of product: 26%
Looking for opinions and reviews: 25%
Looking for Inspiration: 25%
Sumber: Google Barometer
FACTS #7
38% of people in Malaysia actively use their
mobile phones to purchase products online..
Sumber: We Are Social 2017
DIGITAL
MARKETING 2018
TRENDS
TRENDS #1
Video marketing
TRENDS #2
Engagement marketing
TRENDS #3
Content marketing
TRENDS #5
Influencer marketing
TRENDS #4
Omnichannel marketing
DIGITAL
MARKETING
CHALLENGES 2018
CHALLENGE #1
Low Buying Power
Solution:
VALUES
CHALLENGE #2
TIGHT COMPETITION
Solution:
USP + VP
CHALLENGE #3
MILLENIAL BEHAVIOR
Solution:
CONTENT + ENGAGEMENT MARKETING
CHALLENGE #4
DEATH OF OFFLINE
BUSINESS
CHALLENGE #5
TAXES
2.1 Teknik Instagram Bio
1# Name
2# Positioning
3# URL
4# #hashtag
5# CTA
6# Alamat
7# Contact option
8# Highlight
1# BTS
2# Story
3# Offer
4# Poll
5# Geotag
6# Video
2.2 Teknik Instagram Stories
T
E
L
E
G
R
A
M
TELUS/TARGETED
EMOTION
LAJU
ENGAGEMENT
GROW/GENERATE
RESULTS/RESPONS/RELAX
AGGRESSIVE SHARING
MARKETING
TEKNIK TESTIMONI
1# “QUOTES”
2# 3 LINE
3# MASUKKAN POSITIF (SI) RESULT
4# DIRECTLY/UNDIRECTLY
5# EXPRESSION
– ‘PERGH’ ‘WOW’
‘FUYO’ ‘OMG’
TIPS UNTUK COPYWRITING TESTIMONI
TEKNIK PROBLEM
1# HIGHLIGHT MASALAH UTAMA
2# ENGAGE AUDIENCE
3# AUDIENCE LANGUAGE
4# MAJOR USER EXPERIENCE
5# AKHIRI DENGAN SOALAN
TIPS UNTUK COPYWRITING PROBLEM
TEKNIK USP
1# MENTION PRODUK LEBIH
KUAT DARI PESAING
2# SESUAI UNTUK LAUNCHING
PRODUK BARU
3# TARGET SUSPECT (MATCHING)
4# MASUKKAN KEYWORD USP
5# SELF INTEREST
TIPS UNTUK COPYWRITING USP
1.1 LIVE
1.2 VIDEO VIRAL
1.3 QUOTES
1.4 CONTENT VIRAL WOREN
2.1 STORY
2.2 CONTEST
2.3 QUOTES
2.4 BEHIND THE SCENE
3.1 POLL
3.2 SHARE LINK
3.3 TEXT TIPS
3.4 QUOTES
#TDMKolumpo
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