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U N I V E R S I T Y O F M I C H I G A N | A N N A R B O R
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Dear UMS Family,
I am thrilled to share UMS’s 2014-2015 annual report with you, our generous
community of donors, ticket buyers, and volunteers.
While this report reflects the results of your investment in UMS, there is perhaps
no greater endorsement of the work that you have helped to make possible
than UMS’s receipt of the 2014 National Medal of Arts, the highest award given
to artists and arts organizations by the U.S. government. I was deeply honored
to accept this award on behalf of UMS from President Obama at a White House
ceremony on September 10th.
As a UMS supporter, you know that our mission is to inspire individuals
and enrich communities by connecting audiences and artists in uncommon
and engaging experiences. While it is wonderful to receive this honor as an
affirmation of the work that we do, it also reflects the role of the innumerable
audience members, donors, volunteers, and other supporters like you who
make UMS both a globally respected and locally cherished organization.
I invite you to explore some of our 2014-2015 season highlights in the following
pages. On behalf of the UMS Staff and Board of Directors, thank you for helping
to make this extraordinary season possible.
Sincerely,
Ken Fischer
UMS President
Year in ReviewU
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National Medal of Arts2 0 1 4 R E C I P I E N T
HIGHEST GOVERNMENT
AWARD F O R A R T I S T S A N D A R T S
O R G A N I Z A T I O N SUM
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A W A R D E D B Y
PRESIDENT OBAMAA T T H E W H I T E H O U S E
Celebrating UMS as the recipient of the 2014 National Medal of Arts.
THE FIRSTU N I V E R S I T Y P R E S E N T E R
T O W I N T H EN A T I O N A L M E D A L O F A R T S
T H E W H I T E H O U S E
N A T I O N A L M E D A L O F A R T S
4
Orchestra Residency Commitment
2 0 1 4 2 0 1 92 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8 2 0 2 0
NY Philharmonic
2017
NY Philharmonic
Fall 2019
NY Philharmonic
October 2015
LSA alumnus Eugene
Grant $1 million gift
for first residency
Orchestra
to be announced
2018
Berlin
Philharmonic
Fall 2016
UM
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nIn December 2014, UMS announced plans to launch a five-year orchestra residency
program, to begin in the 2015-16 season. This commitment was made possible through
the generous support of University of Michigan LSA alum Eugene Grant, whose
$1 million gift will support the first year of the program with the New York Philharmonic.
Through this unique partnership, students and community members will have access
to one of the top orchestras in the world, not only through performances but through
multiple educational and community activities.
5
General 2014-15 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S
H D T H E A T E R B R O A D C A S T S
S C H O O L- D A Y P E R F O R M A N C E S F O R K - 1 2 C L A S S R O O M S
M A I N S T A G E P E R F O R M A N C E S
T O T A L N U M B E R O F P E R F O R M A N C E S :
U N I V E R S I T Y O F M I C H I G A N S T U D E N T A T T E N D A N C E AT MAINSTAGE PERFORMANCES & HD BROADCASTS
S C H O O L- D A Y P E R F O R M A N C E A T T E N D A N C E
D O L L A R S S P E N T I N O U R C O M M U N I T Y A N D R E G I O N
H D B R O A D C A S T AT T E N D A N C E(IN ADDITION TO MAINSTAGE ATTENDANCE)
2 0 1 4 - 1 5 M A I N S T A G E A T T E N D A N C E
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5,034
5,636,501
6
General 2014-15 V E N U E S
R A C K H A M
S T . F R A N C I S O F A S S I S IC A T H O L I C C H U R C H
P O W E R C E N T E R
M I C H I G A N T H E A T E R
LY D I A M E N D E L S S O H N
T R I N O S O P H E S
H I L L A U D I T O R I U M
S K Y L I N E H I G H S C H O O L
UM
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nIn addition to our customary venues on the University of Michigan campus, audience
members were able to experience unique performances in unexpected community
spaces such as Trinosophes, a gallery/club space in downtown Detroit, and Ann Arbor’s
Skyline High School.
7
ISRAEL
BELGIUM
ENGLAND
FRANCE
JAPAN
RUSSIA
IRELAND
CHINA
GREECE
ITALY
POLAND
THE NETHERLANDS
BRAZIL
GERMANY
ZIMBABWE
USA
Global Impact2 0 1 4 - 1 5 A R T I S T S : C O U N T R I E S O F O R I G I N
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Our audience members were able to experience performances by artists from 16 different countries, right in their own backyard.
8
“Much of the value of social media is its ability to help the organization learn and improve,
understand the attitudes and opinions of stakeholders, and ultimately, build relationships.”
Beth Kanter, The Networked Nonprofit
V I D E O I N T E R A C T I O N
2 0 . 6 % O F U N I Q U E V I S I T O R S T O
U M S . O R G I N T E R A C T E D W I T H V I D E O
(since January 2015)
Social Media
People Are TalkingThese post-performance conversations on umslobby.org encourage audiences to provide feedback,
ask questions, and engage in conversation with other audience members. Visit: umslobby.org/discuss.
34%
YO
UT
UB
E 75kV I E W S
FA
CE
BO
OK
49kV I E W S
3 4 % of umslobby.org visits are to People Are Talking conversations
OVERALL
UMSLOBBY.ORG
TRAFFIC
7,100T O T A L L I K E S
INCREASED page likes (+15%)
FA
CE
BO
OK
3,750T O T A L F O L L O W E R S
GROWTHin followers (+15%)
TW
ITT
ER
500T O T A L F O L L O W E R S
GROWTHin followers (+30%)
INS
TA
GR
AM
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50%growth in traffic to People Are Talking
conversations
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Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S
Events & Programs
Education & Community
Engagement events
master classes
and artist visits for
university and high
school students
new U-M faculty members were
introduced to UMS programs
T H R O U G H
New Faculty ReceptionsTWO
O V E R A L L
of adults and youth participated in Education &
Community Engagement programs
T O T A L N U M B E R
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10
14 86%264 students benefited from 8 U-M courses offered in 2014-15 that integrated UMS performances.
faculty members were selected
from 26 applicants during the
second year of an institute co-led
by UMS and U-M, for those who
want to incorporate arts activities
and hands-on learning experiences
into their non-arts courses in LSA
Of the Institute
fellows, 12 (86%)
were new partners
with UMS
Integrating the Arts W I T H A C A D E M I C S
S T U D E N T S E N R O L L E D I N
E N G A G I N G P E R F O R M A N C E
33 - no prior engagement with UMS
20 - previously engaged with UMS
Faculty
Institute on
Arts-Academic
Integration:
U N I V E R S I T Y E N G A G E M E N T
Second year of offering Engaging
Performance, a course co-taught by
U-M faculty where UMS performances
serve as the ‘textbook’
Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S
majors were represented,
including 22 non-arts majors
M A J O R S R E P R E S E N T E D
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53
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Four students from the U-M School of Music, Theatre & Dance interned with
artist ensembles who were presented by UMS over 2014-15; interns spent 4-6
weeks with their ensembles over the summer and then created events and
served as “ambassadors” when their ensemble came to campus.
21st Century Artist Internships
P A R I S Théâtre de la Ville
S A N F R A N C I S C O San Francisco Symphony
N E W Y O R K C I T Y Trisha Brown Dance Company
Kyle Abraham/Abraham.In.Motion.
F O U R S T U D E N T S W E R E
S E L E C T E D A S T H E I N A U G U R A L
CO H O R T O F I N T E R N S
Four 21st Century Interns produced:
2 artist Q&A sessions
11 Lobby posts 2 hosted events
1 video 7 U-M in-class presentations
3 community presentations
1 hosting of a class visit to a technical rehearsal
2 U-M master classes
1 K-12 master class
Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S
LO C AT I O N S W H E R E S T U D E N T S I N T E R N E D O V E R S U M M E R 2 0 1 4 W I T H A R T I S T E N S E M B L E S
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Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S
Communityparticipants in pre-show “Tune In” events that
were offered before select performances at UMS
Renegade performances
unique participants in “You Can Dance”
movement workshop series in partnership with
the Ann Arbor Y
unique participants in “Night School: Curious
About Dance” lecture/demonstration series
500students and community members were able to learn from multimedia artist Ryoji Ikeda through a Saturday Morning Physics discussion with physicists Anthony Aguirre, Adam Frank, and Fred Adams.O
NE
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PE
CIA
LL
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ME
MO
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E E
VE
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K-12
7School Day
Performances
featuring
artists from
around the
globeOf that total, 1,120 students came from outside Washtenaw County, including 230 from Detroit Public Schools
S T U D E N T S I N 2 0 1 4 - 1 5
experienced a School Day Performance
1,120 230
OUTSIDE WASHTENAW COUNTY
DETROIT PUBLIC SCHOOLS
A N N A R B O R
W A S H T E N A W C O U N T Y
& B E Y O N D
5,000+
100O V E R
teachers participated in UMS workshops and professional development activities.
transportation grants offered by UMS to help defray costs of attending a School Day Performance.
in-class workshops were offered before and after the School Day Performances.
classrooms benefited from working directly with UMS touring artists.
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Residency Events2 0 1 4 - 1 5 P R O G R A M S : A C L O S E R L O O K
Deep Dive:
K - 1 2 E V E N T S I N C L U D E D :
• School Day Performance
• 34 K-12 classrooms were impacted through in-class workshops to help tie the School-Day Performance to other core academic subjects
• Classrooms that were impacted included one for at-risk teens and one for special-needs students
• After-school master class for Detroit’s Renaissance High School
• In-school lecture-demonstration at Ann Arbor’s Bach Elementary
U N I V E R S I T Y - R E L A T E D E V E N T S I N C L U D E D :
• Master class for U-M dance majors
• Master class for U-M musical theatre students
• Dance and Identity movement workshop in partnership with U-M Multi-Ethnic Student Affairs
• In-class visit by Kyle Abraham to a U-M course on crime, race, and the law
• Artist visit to a U-M support group for faculty and staff of color
• Visit by Kyle Abraham and dancer Matthew Baker to Engaging Performance course
• Visit to Engaging Performance by Sophia Deery, the UMS 21st Century Intern who interned with AIM
• Backstage tour for U-M theatre design students, led by production manager Dan Stearns
C O M M U N I T Y - R E L A T E D E V E N T S I N C L U D E D :
• Artist visit to UMS Night School session
• ‘You Can Dance’ community movement workshop at the Ann Arbor Y
• Post-show ‘Download’ brunch, open to community members interested in meeting the artists and discussing their performance experiences
• K-12 book club meeting on a book that inspired Kyle Abraham’s choreography
• Public interview of Kyle Abraham by visiting dance professor Stephanie Batiste
• Two post-performance Q&A sessions with entire company
T H E K Y L E A B R A H A M / A B R A H A M . I N . M O T I O N R E S I D E N C Y
were offered
beyond the main
stage performances.41A C T I V I T I E S
youth and adults participated in this residency.
OV
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Campaign & Financial DataU
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NOTE: All figures are derived from actual revenues and expenses as listed in the FY15 financial statement.
70% Presentaion
12% Education
2% Creation
16% Administration & Development
2 0 1 4 -1 5 S E A S O N E X P E N S E S | A C T U A L
34% Ticket Revenue
6% Other income
9% Endowment Interest
10% U-M Partnership
2 0 1 4 -1 5 S E A S O N R E V E N U E S | A C T U A L
21% Individuals
11% Foundations & Government
7% Corporations
2% Events
15
A strong endowment ensures that UMS performances and educational activities will continue for generations.
Campaign & Financial DataU
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$ 1 M $ 5 M$ 0 $ 1 0 M $ 1 5 M
GOAL FOR THE CAMPAIGN
TOTAL TO DATE
RAISED IN 14-15
$ 1 5 M
$ 6 . 1 M
$ 3 . 7 M
BEQUEST
GOAL FOR THE CAMPAIGN
TOTAL TO DATE
RAISED IN 14-15
$ 1 5 M
$ 6 . 2 M
$ 1 . 7 M
ENDOWMENT
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Fun Facts
N U M B E R O F P L A S T I C B A G S U S E D B Y C O M P A G N I E N O N N O V A
A W A R D S
for best opera recording Naxos recording of
Darius Milhaud’s L’Orestie
1 GRAMMY NOMINATION
B A G S T O T A L O V E R 1 6 P E R F O R M A N C E S
704B
AG
S44P E R P R E F O R M A N C E
Compagnie Non Nova celebrated their 800th show while in Ann Arbor
2014 National Medal of Arts
Number of accordionists
presented on the 2014-15 season 26
Number of ushers serving UMS 432
Estimated cups of coffee served
backstage 2,746
Number of hotel room nights in Ann
Arbor area generated by UMS artists 2,025
Pieces of fruit served backstage 642
Manicures and Pedicures for
lead performers in Kiss & Cry 2
Number of performers on Hill Auditorium
stage during Handel’s Messiah 234
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