Facebook profiles MUST represent a real person
Starting off Right: Your Profile
YES
NO
Use pages or groups for:
• Companies
• Organizations
• Pets
Pages vs Groups: Which is Right for You?
Page
Indexed by GooglePost as pageAccess to analyticsVanity URL’sCreate eventsAdd apps or tabsPublicUpdates in News FeedTagging
Group
Not indexed by GooglePost as personal profileNo analyticsNo vanity URLCreate eventsNo apps or tabsPublic or PrivateUpdates in NotificationsNo tagging
Pages vs Groups: Which is Right for You?
Page
The focus is on the brand/person represented by the page.
Best tool for building long-lasting relationships and promoting your brand.
Group
The focus is on all group members collectively.
Best for people with similar interests or organizing for a specific or short-term goal/event.
Contests and Giveaways
What Facebook Says:http://www.facebook.com/page_guidelines.php#promotionsguidelines
Contests and Giveaways
What This Means:
• Contests or giveaways hosted on Facebook MUST be administered through a 3rd party app
• Cannot ask people to like, comment or share as a contest entry – on Facebook or elsewhere
• Cannot ask people to vote for a contest by liking or commenting
If you violate these TOS, Facebook can remove your page without warning!
Sharing and Cross-Posting
• Make sure cross-posting is allowed before sharing to groups/pages
• Always share from the original source and check for updates before sharing
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