Ancillary research into digipaks

Florence and the Machines

Different font used to the album name, for emphasis of the artist. Black border brings out the image and makes it stand out.

Album name put on the lung prop used in the image. The font used is simple then the artist’s name at the top, this could connote simplicity of music. This symbolism, makes the cover more meaningful as it could relate to Florence’s vocals.

The colours compliment one another, which makes Florence stand out in the clothing she is wearing. The wash out colours are conventional to an indie genre, also the birds used in the background can relate to singing. Florence’s cover is atmospheric and fresh, due to the calm colours used.

The website has clear buttons to get

around the site. The font is simple

than the logo of the artist’s name at the

top.

Florence’s logo is the same as her album cover. This helps the audience identify her easily.

The website advertises Florence’s new song in the front

to catch the audience’s eye, so they make sure to

check it out.

The website changes colour and image of Florence to

make the website interactive and poppy.

Updates of what Florence is doing helps her connect herself with her fans. Also Fans can connect with Florence on social networking websites to find out more about her

The house colours are kept the same as the album, she uses earthy colours to relate to the cover art of the album.

DuffyDuffy seen as the main focus on the cover as she’s the artist.Duffy’s name in

the top corner in a signature

font makes the album more personal and

more connected to the audience.

Simple black and white image used which relates to the artist’s view of the album-sad songs.

Rockferry is in a

different font to

stand out on the album

DuffyDuffy’s home images fit her album cover, she uses her house style colors. This is conventional as it shows a consistent identity.

Red font stands out on the website to capture audience’s attention and to persuade them to buy the album.

Duffy’s signature font, used

on her website to represent

her identity

Simple tabs used which fits the simplicity of the website and Duffy’s persona, which reflects upon her image and identity

Images show what Duffy has been doing, concerts and magazine shoots etc.

Duffy’s album advert do not fit the conventional website layout, as she has not made the album the main focus of the website.