The Walkmen - Lisbon

Band name

Album name

On sale at HMVWebsiteRecord

company

Album review

Release date

Fonts are different, but very similar – both use a serif font basis to represent their music – bold, guitar-based and an indie rock genre.

The image used as the background for the advert is very cryptic – it isn’t definite what it actually is. This helps draw the eye to the writing.

The use of a green wash across the background image adds another colour, but keeps it bright and noticeable. It also allows for the font to stand out prominently.

The image is used across all three major platforms – album cover, website, and on their promotional material. However, it is different sections of the image, which then becomes apparent as a woman sitting down.

The use of very soft colours with bold typography across the top of it shows that the music is very soft, with a heavy ‘kick’ – which comes in the shape of a horn section on each track.

By keeping it very simple, the designer has been able to create something that uses a lack of visual content to it’s advantage. The font stands out, and the star image motif of the image is prominent throughout.

Magazine Advert ↑Website Store ↓

Album Cover ↓

White Lies – Tour Advert

Artist

Tour Guests

Tour Dates

Ticket WebsiteSingle Details

Album Info Artist Website

Record Company & Management

The band only use one font throughout all their promotional material – it has been used to list all tour dates on their advert too.

The picture of the two girls is used as the band’s star image motif, as again, it is used across all their platforms – advert, website and album cover.

The advert uses quite dark colours, which, seeing as the band are listed as ‘alternative rock’, is very typical of the genre.

The band rely very heavily on their guitars, but without knowing this, you wouldn’t assume they are a rock band straight from the ad. This defies the connotations of genre characteristics.

By not laying any text over the image at the bottom, the reader’s eye is immediately drawn to the picture. This helps develop it as the band’s star image motif.

Magazine Advert ↑ Album ↑Website ↓

Chase and Status – New Album & Tour Advert

Artist

Tour Dates

Ticket Website

New Album Info

Artist Website Record Company & Management

Album Name

Tour Name

Myspace Website

Ticket Info

Ticket Hotlines

Two very similar fonts are used on the advert – one for the band name, which is used on all material with their name on it, and the other which lists all other information on the poster.

I think this is a very effective advert, however, it does not immediately inform the reader of exactly what genre the band are, but it does give you a good idea.

The star image motif of the duo is a bulldog, and was used throughout their previous album’s promotional material as well. This theme has been continued with this new album and features prominently across all platforms.

The black and white picture of the dog, with the vibrant yellow of the typography, is very effective, and gives the connotation that the band are up-tempo and quite energetic – which is spot-on, as they are a dance duo.

The use of an extreme close up of the dog has given the designer a lot of space to place the writing, whilst keeping the appearance of the dog intact. This is a very clever way of using the space as best as possible.

Magazine Advert ↑ Album ↑Website ↓