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Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the Perfect Email Design (Part 2)
Anatomy of the Perfect Email Design
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Lyris Ltd – Confidential
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Pre-header
Anatomy of the perfect email design
Pre-header
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Pre-headerWhat is it?
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The pre-header acts as an extension of your subject line in many webmail, desktop and mobile email clients
Pre-headerWhy is it important?
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“To ensure you continue to receive our
emails, please add [email protected] to your address book”
“Trouble viewing this email? Click here”
The most common email pre-header is…
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© 2012 Lyris | 9 |
Pre-header text is an extension of your subject line – Be creative with it
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Pre-HeaderKey points
Pre-header text is an extension of your subject line
The first line of text in your pre-header should be a marketing message which outlines the content of your email
Don’t delete your view online link – Place it next to or underneath your marketing message
Be creative with it – Don’t repeat your subject line
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