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Page 1: Analytics #ftw

Analytics #ftwMark Krupinski

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Social Business Strategist &

Consultant with Social Rubicon.

Since 2006, I’ve been executing

social media solutions focused on

brand ambassadors.

Industry experience: Travel &

Entertainment, Food & Beverage,

Consumer Goods & Services, Higher

Education, Health Care, and

Executive Search.

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analytics?

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engagement

brand loyalty

conversion rates

cost per conversion

cost per lead

leads generated

negative sentiment

positive sentiment

retention rates

amplification

comments

economic value

email addresses

frequency of mentions

shares

site traffic

traffic source

visits

email click-throughs

followers

friends of friends

impressions

likes

qualified leads

subscribers

talking about

% YOY growth

audience growth

bookmarks

bounce rate

open rates

time spent on page

views

Alexa

Klout

repins

video testimonials

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Why?

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Hard ROI

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Soft ROI

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problem

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Not Sexy

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Time Consuming

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“correlation

does not mean

causation…”

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Knee Jerks

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Clowns

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But?

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how do I get there?

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Research

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Forrester

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Metrics = Goals?

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Harvesting

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Milestones Doc

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Rise, Repeat

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Patience

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Consumable?

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let’s sum it up

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Metrics = Goals? Harvesting

Rise, Repeat

Patience

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Consumable?

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Research

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Mark Krupinskisocialrubicon.com

[email protected]

@markkrupinski

(407) 637-4008