AMT BD Plan, Marcel Bick

ICT Enabled Manufacturing

That’s incredibly sad to hear.

There are no more flagships?

How am I going to

tell my wife and the kids?

BU sounds really great though…

Manufacturing Digital Productivity

Manufacturing Data61

Data Australia

Opportunities – Market Pull

Manufacturing productivity increase through CSIRO’s LAMS/Guardian concept. Global market for light weight robotics 6.5B$ (2011), CAGR 6% (IMS Research)

Manufacturing Execution System Market: 13.6 B$ by 2020, CAGR 12% (Source: MarketsandMarkets May 2014); Key players: ABB, Camstar system, Emerson, GE, Honeywell, iBASEt, Omron, Oracle, Rockwell, SAP AG, Schneider Electric, Siemens AG

3D printing: US$7 billion by 2025, (IDTechEx).

Hidden Cost of Manufacturing in Australia: 1B$ opportunity; solution IoT

• CSIRO Industry workshops across the country:

Need for assistive automation

2012 2013 2014 2015

400

700

950

1500exp

Growing Importance

RoboBusiness Conference Attendees

Some Examples for Industry Pull

AMT BD Plan, Marcel Bick

Pipeline Status 2014 – Former Agile Manufacturing

FY14/15Full Pipeline $14.45M

Weighted Pipeline $4.02MExecuted/With Client $1.28M

Final Proposal $2.15MProposal Initial $2.10MProspect/Lead $8.93M

Innovation Hubs (MF/DPF)

11 |

Lindfield Technology

Test Bed Centre

Additive Manu-

facturing CentreClayton

NICTARedfern

Carbon Fibre Nexus

Geelong

Industrial Internet and

Robotics Centre

QLD

LLP

3000 Hours/a Loss at Australian Distribution Centres

Source: Manufacturers Monthly 21 August 2015

Manufacturing Digital Productivity

Thank youCSIRO Manufacturing and Digital ProductivityMarcel Bick

t +61 2 9413 7473E marcel.bick@csiro.au

ICT-Enabled Manufacturing – Goal

Supporting the futurecompetitiveness and responsiveness of

Australia’s Industrial/Manufacturing Sector

through fit for purposeinformation technology service innovations

that improve the transformation oflabour, knowledge and resources

to optimizeAustralia's production efficiency.

CSIRO Manufacturing Flagship

2012 2013 2014 2015

400

700

950

1500exp

Addressing Silicon Valley Community

CSIRO Guardian Technologies

San Jose, Sep 23-24 2015

Three-year engagement plan• Build industry network, business opportunities, link global

innovation system

How: CSIRO keynote, panel representation, exhibition, product presentation

Manufacturing and Digital Productivity

Growing Importance

Economic Importance of Sectors – The WHY

Source: Derived from ABS 2013, Gross Value Added by Industry

HighMediumLow

AMT BD Plan, Marcel Bick

Growth Plan ICT-Enabled Manufacturing: FY14-18

High Performance Workplace: Assistive Robotics and Collaboration

Resource Efficient Manufacturing: Sustainability and Custom Manufacture Processes

IoT, iManufacturing Architecture:Manufacturing Informatics, Interoperability

ICT enabled manuf.

StrategyFY2014-16

Inte

rnati

onal

Gov

ernm

ent

/Res

earc

h / N

GO

’s

Aus

tral

ian

Priv

ate

/ Con

sorti

a /

Gov

ernm

ent

Inte

rnati

onal

Priv

ate

/SM

E/LM

CImpact Drivers

13/14: $2.7M -

17/18: >$5M

Tech

nolo

gy L

icen

cing

e.g.

Man

ufac

turin

g In

form

atics

$1.0m $0.9m

$1.5m $1.1m $0.5m$2.5m

$0.8m

Segmentation / Risk FactorsManufacturing Market Forecast (global/local)

$0.0m

AMT BD Plan, Marcel Bick

Agile Manufacturing

Innovation in technology to drive productivity and competitiveness of Australia’s Manufacturers

CSIRO Manufacturing Flagship

Computer Modelling

Arc WeldingLightning and Electrical

BreakdownPlasma Processes

Fluid DynamicsParticle Flow Dynamics

Electric Motors

Instrumentation & Electric

Machines

High Speed InstrumentationVisual Monitoring Systems

Systems DesignLightweight, High-speed, Small

motorsSwitched Reluctance and

Permanent Magnet Motors

Advanced Prototyping

Additive Manufacturing

Integrated Electronics Measurement Science

MechatronicsDesign

Automated Manufacturing

Solutions

Monitoring Processes and Environment

Enhancing Collaboration between Worker &

Automation Systemsi-Manufacturing:

Transforming Manufacturing through Information and Internet of Things (IoT).

Strengths Weaknesses Global reputation in

-Assistive automation

- High Precision optical coatings

-Sustainable supply chains

-Staff committed to mission-oriented impact

-Emerging networks and long term relationships across key markets in Government, business and industry

relationships with industry, government and academia

-Alignment with Annual Direction Statement

-Pro-active and directed capability development

-Emerging platform technologies relevant to the theme

-Recognised as a world leader in high-quality custom fabrication, coating and metrology of high precision optical components

-Critical mass – vulnerable to loss of key personnel

-Recognition & credibility through established track record (but growing strength over past 12 months)

-Public perceptions towards new technologies resulting in loss of jobs

- Limited CapX: Access needs to be ensured as there is a risk because Agile operates across flagships

- Theme strategy yet to be fully road tested and ratified

Opportunities Threats-Emerging evidence for relevance and growth potential in the Theme’s targeted areas of focus, specifically Assistive Automation and Manufacturing Informatics

-Leverage our existing partner’s network to expand our own network of partners (e.g. Commercialisation partners through Boeing)

-Opportunities for manufacturing from - Government engagement and supportive government policiesNew partnerships with unions (e.g. AMWU) to promote the benefits of new technologies

- Apply design-led innovation principles to improve capture of value within the program and externally

-Australian manufacturing struggling in certain sectors creates negative image

-SMEs lack of ability to fund research

-International competition for R&D providers and high Australian dollar. 13/14: 70% revenue from international clients

-Lack of full awareness of competitors at this point

-IP position is at an early stage of development and could be outmanoeuvred by competitors

-High cost of establishing a credible effort in new activities (CAPEX)

SWOT Agile Manufacturing

AMT BD Plan, Marcel Bick

Increase Engagement EfficiencyNow Goal How

50 Contacts = 10 Prospects Qualified 20 Contacts Segment analysis + target

10 Qualified Prospects = 5 Proposals 5 P

5 Proposals = 1 Transaction 5 P = 1T

1 Transaction = $120,000 (average) 1 T = $500,000 Cluster, State + Federal

Each technology partner contacted contributes only $2400 of external revenue

$25,000/ contact

AMT BD Plan, Marcel Bick

How to get there• Change in focus to larger transactions and clusters, 12 mths lifecycle,

requirements of monthly follow ups to convert. • BD education program for project leaders, specifically proposal writing

Engagement Plan – Events and CommsConference Target Audience / Impact Supporting Stream Strategy FY 13/14 FY

14/15FY15/1

6

Robobusiness, USA Automation Industry and End Users / Leads into Prospects. Commercialisation partners. New industry contacts. Raise visibility of CSIRO internationally.

LAMS, Manufacturing Informatics (TBC) – Launch White Paper LAMS

10/14Sponsor, Keynote

YES YES

Robobusiness, EU Automation Industry and End Users / New industry contacts. Raise visibility of CSIRO internationally.

LAMS, Manufacturing Informatics (TBC)

Travel restricted

TBC TBC

Automatica, EU Industrial Automation and End Users / New industry contacts. Commercialisation partners

LAMS, Manufacturing Informatics (TBC)

See above 06/14

NMW, AU Government, Australian and International Manufacturing Sales Reps / national visibility

Manufacturing Informatics, LAMS, - Launch White Paper

05/14 May15 May16

Comput. Science and eResearch Conf. AU

Science leaders / Creating of networks Manufacturing Informatics. Semantics in Science Engineer.

03/14

NEED: Major trade show: Industrial Software Engineering

Software Engineering Industry / Identify commercialisation partnersCEBIT too broad (?)

Manufacturing Informatics, LAMS

TBC TBC TBC

Sustainable Manufacturing Seminar

Australian Industry, Government Sustainable Manufacturing / Circular Economy / LCA

TBC TBC TBC

International Coatings Conference, EU

Coating equipment manufacturers, end users / seek commercialisation partner and end users (e.g. LIGO)

Intelligent Manufacturing Technologies

10/14 YES YES

LAMS workshop NSW Australian Manufacturers NSW, government / Leads into Prospects. Continuous MIICRC engagement

LAMS 03-04/14 YES YES

Manufacturing Informatics workshop

Australian Industry, Government / Seek industry feedback on initiative, new industry contacts

Manufacturing Innovation 05/14 YES YES

Design-led innovation workshop

TBC TBC TBC

AMT BD Plan, Marcel Bick

Still to be segmented into third party and CSIRO lead

Thought Leadership - Target for White PapersNews Magazines: Supporting Stream

Strategy: Topic2014 2015

PACE: Process and Control Engineering (http://www.pacetoday.com.au/home ) - Emerging Industrial automation technologies

LAMS 2, following NSW industry consultations

Robobusiness, Oct 2014

Manufacturers Monthly (http://www.manmonthly.com.au/home ) - News, Articles on business solutions for manufacturing industry, case examples, emerging technologies.

Electronic News (http://www.electronicsnews.com.au/home) – Articles on latest engineering and technological developments

Ferret (http://www.ferret.com.au/t/Automation-Robotics ) - latest product, company and industry news updates, including industrial automation.

The Conversation (http://theconversation.edu.au/ ) – Articles, opinion on science, research and Technology in general

Manufacturing Informatics

NMW / May 2014

Azorobotics (http://www.azorobotics.com/ ) – Robotics and automation

Australian Manufacturing (http://www.australianmanufacturing.com.au/ ) – News, Articles on business solutions for manufacturing industry.

ManufactureLink (http://www.manufacturelink.com.au/news/channel/manufacturing-technology.aspx ) - AMTIL’s News web aggregate on advance manufacturing technologies

Trade Magazines:

AMTIL (http://www.amtil.com.au/Home ) - Trade Magazine: AMT Manufacturing Informatics

NMW / May 2014

Australia’s Best (http://www.australiasbestmagazine.com.au/australias-best-portfolio/australias-best-manufacturing ) - Trade Magazine: Australia’s Best ManufacturingManufacturing Magazine (http://www.manufacturingmagazine.com.au/ ) – Trade Magazine: The National Manufacturing Magazine

AMT BD Plan, Marcel Bick

Need a project lead to run with these

Targets for LAMS Commercialisation – International

Manufacturers Business Focus Country Contacts Contact Category

Adept Technologies USA Robobusiness 2013

ABB Ltd Sweden Australian and overseas

Kuka AG Germany

Yaskawa Japan Robobusiness 2013

Kawasaki Robotics Japan

DENSO Robotics Japan

Yamaha Robotics Japan

Staubli Robotics Germany

Toshiba Machine Japan

EPSON Robots Japan

Fanuc (Japan), Japan

AMT BD Plan, Marcel Bick

Prioritization and time line to be confirmed

Targets for LAMS Commercialisation – NationalManufacturers Business Focus Country Contacts Contact Employees

SAGE Automation Pty Ltd South Australia 300

Rockwell Automation Australia Ltd. Victoria 130

Magnetic Automation Victoria 70

State Automation Victoria 60

Inaco Automation Controls New South Wales 60

Machinery Automation & Robotics New South Wales 60

KW Automation Queensland 35

Delta Building AutomationAustralian Capital Territory 30

Ocean Office Automation New South Wales 20

Beckhoff Automation Victoria 20

Integrated Automation Victoria 20

Selpak Automation New South Wales 18

Environmental Automation New South Wales 18

Air & Automation Equipment New South Wales 17

Austec Building Automation Queensland 10

Industrial Automation Western Australia 10

Robotic Automation New South Wales 10

AMT BD Plan, Marcel Bick

Targets for Guardian Technologies (Software Engineering)

Manufacturers of Coating Equipment Business Focus Country Contacts Contact Category

Guided Reality Integrated Software Solutions USA

Under development Australia

Objectives:• Industry consultation has taken place, innovative end users

have been identified, needs are confirmed. Now:• Identify commercialisation partners with a strong business

focus on hardware/software integration.

Engagement Through:• Consolidated approach with MDU/DPAS/FMF (started)• End Users, e.g. Boeing

AMT BD Plan, Marcel Bick

CSIRO 30 Strategic Clients

Top 20 by Revenue

Order Client Group

1 Cotton Seed Distributors (CSD) FHLSI2 National Aeronautics & Space Agency (NASA) IS3 Grains Research and Development Corporation (GRDC) FHLSI4 AusAID FHLSI5 Department of Climate Change and Energy Efficiency (DCCEE) ENV6 Department of Agriculture, Fisheries and Forestry (DAFF) FHLSI7 Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE) ENV8 Bureau of Meteorology(BOM) ENV9 Department of Sustainability, Environment, Water, Population and Communities (SEWPaC) ENV

10 Bayer FHLSI11 Australian Centre for International Agricultural Research (ACIAR) FHLSI12 Meat and Livestock Australia (MLA) FHLSI13 Australian Renewable Energy Agency (ARENA) ENERGY14 Boeing Company (Boeing) MMM15 BHP Billiton (BHP) MMM16 Department of Industry and Investment , NSW IS17 Department of Resources, Energy and Tourism (DRET) ENERGY18 Fisheries Research and Development Corporation (FRDC) ENV19 Grape & Wine Research & Development Corporation (GWRDC)

20 Australian National Low Emissions Coal Research & Development (ANLEC)21 Orica MMM22 General Electric (GE) MMM23 DRALGAS – Office of Northern Australia ENV24 Department of Human Services (inc Centrelink) IS25 BP ENERGY26 Department of Health and Ageing (DoHA) FHLSI27 Dairy Australia FHLSI28 IINET IS29 Petronas ENERGY30 Murray Darling Basin Commission (MDBC) ENV

10 by Strategy

FHLSI 10

ENV 7

IS 4

ENR 5

MMM 4

Commercial in Confidence