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Mobile web sitesWhy your clients’ smart phones hate your website?
Michal Blažej, Production Director, Lighting Beetle
www.lbstudio.skFollow me @[email protected]
WHY DO I NEED A MOBILE VERSION OF MY WEBSITE?
always
onalways
connected always
with us
of internet users connect using mobile phones (use both)65%
while watching TV33%
95% look for local information
use smart phone while going to the bathroom39%
54% find a retailer
44% read reviews and product info
use while in store70%
34% search in-store inventory
49% compare prices
76% purchase in
59% purchase on
35% purchase on
88% take action within the same day
61% call a business | 59% visit a business
... and
79% don't have a mobile optimized site
navigate to sellresolutiontraffic
PAINS
can be solved by creating a mobile version of your website
traffic
resolution
sale
What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group
saleuseful
target
useful
local
useful
check experience before launch and analyze
For which devices to optimize?
Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market.
“
”
What kind of optimization?
iPhone Android BlackBerry Windows 7 iPad Android tablet
If you do, you will most likely need a mobile website anyways.
If you don't need an app, don't build it.
Hard work. Is it?
37signals – Basecamp
Facebook.com
Zoznam.sk – Topky
Twitter.com
Google family
1 in 13So why do they hate
your website?
Slides can be downloaded from SlideShare
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slideshare: lightingbeetle | [email protected] | www.lbstudio.sk
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