What does this mean to you?

Black Hat UX: Ambush

The DistinctionWhite Hat UX“some amount of mischief […] expected — if not encouraged.“It’s fun to think like an attacker, but work on the good side.

http://www.refinery29.com/female-white-hat-hackers-google-chrome

Black Hat UX“interface[s] that ha[ve] been … crafted to trick users into doing things…”

http://darkpatterns.org/

Examples in UI: Hidden Costs• A hidden cost occurs when a user gets to the last step of the checkout

process, only to discover some unexpected charges have appeared, e.g. delivery charges, tax, etc.

Examples in UI: Misdirection

The Ambush: A Tale of Trams

http://fantasygallery.net/mcevoy/

Ambiguity: What does the designer intend?

What does this mean to you?

Activity: Find the Icon Meaning

The Ambush: Inconsistent Layout The Business Response

• “It is on the website… • “You can come to HQ and get the

information…• “You have the responsibility to

do…

Though it is the same medium…

Ever had an experience?