Social Commerce Ecosystem
Disrupting Self‐Pay Healthcare
CONFIDENTIAL
2
Of Doctors, For Patients
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ALPHAEON’s Crowd-Sourced Operating Model is Driven
by a Large and Growing Network of Leading Physicians
1) 2014 ASAPS Statistics, American Society of Aesthetic Plastic Surgery; 2) Comprehensive Refractive Market Report, Market Scope; 3) 2013 Dermatology Market Overview, IBIS World;
Note: Represents ShoutMD® membership in US only, as of July 31, 2015; excludes membership from non-core specialties (eg. orthopedics, Cosmetic Dentistry, ENT)
Plastic Surgery Ophthalmology Dermatology2,200 US Aesthetic Plastic Surgeons(1) 3,500 US Refractive Ophthalmologists(2) 1,920 US Cosmetic Dermatologists(3)
ShoutMD® connects & aligns these physicians, whose purchases represent a significant share of each specialty market
Plus: Growing Presence in COSMETIC DENTISTRY and ORTHOPEDICS
40% 38% 21%
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ShoutMD®
Engagement is Supported by a Sticky Points
System, Rewarding Activity Valuable to the Company
and to the Physician Community…
Each User’s ShoutScore is prominently displayed along with their investment
status and purchase history……With a clear breakdown of
how points are earned
112.0KPTS
60.4K
-79.6KPTS
28.0KPTS
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…Through Increased Community Status, Product
Discounts, and Patient Lead Generation
Tier-based point rankings grant
rewards
Direct-to-Consumer Brand campaign drives patients to
ALPHAEON Physicians, ranked according to their ShoutScore
Set Discount % Based for each ShoutMD Tier Score
Product DiscountsNew Patient Leads through
ALPHAEON’s Find a Physician
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ShoutMD®
Elite Physician Users May Earn an ALPHAEON-
Branded Franchise through the Accumulation of Shout
Points and Standards Certification
ShoutMD users who achieve five
stars begin to accumulate
Shout points for DIAMONDS
Once three diamonds are
achieved, their practice is eligible to be converted into an ALPHAEON-branded
practice
102,377
102,377
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The ALPHAEON Brand Will Anchor the Value of
Specialty Physician Practices
An ALPHAEON-Branded practice becomes a transferable asset
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ALPHAEON’s Direct-to-Consumer Marketing Campaign
in Q4 2015 Will Introduce the World’s Leader in
Lifestyle Healthcare
Increased consumer awareness & lead generation for ALPHAEON physicians
Increased physician membership and higher engagement
Amplified value of Shout points
Development of high-value consumer database
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The Concurrent Launch of the Consumer App Will
Provide Patients Seamless Access to Wellness,
Beauty, and Performance
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ALPHAEON is Uniquely Positioned to Lead a Massive
and Largely Untapped Market
1World Bank, 2013 US GDP2Center for Disease Control and Presentation, 2013 Total US Healthcare Expenditure3Management Estimate: projected set of healthcare expenditure sourced from patient; includes deductibles
United States Economy:
$16.8 Trillion1ALPHAEON Poised to Lead
$1.6T Market…
Healthcare$2.9T2
Self-Pay Healthcare
$577B3Wellness$1.0T
$1.6T
Self-Pay Healthcare $577B
…targeting the Top 20% of the 1.3 Million Specialty
Physicians Globally
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