Almada Final Conference 21 October 2011
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An Overview of FTS Business Models in Europe.
Is there an Optimal one?
Brian MassonMulti Modal Transport Solutions
Roman KlementschitzInstitute for transport Studies, Vienna
Almada Final Conference 21 October 2011
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Flexible Transport Systems
Almada Final Conference 21 October 2011
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Business Models Must meet user Requirements!!
• Selecting the most suitable mobility solution for your area should be considered after gaining a full understanding of the real needs and issues.
• There is no magic single solution that can work in any single area.
• Stakeholders need to work together to establish needs and identify any existing resources (if any) that could be used to meet demands.
Almada Final Conference 21 October 2011
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FTS Business ModelsWhat options are available?
1. Stand alone operator (profit/non profit/municipality)
Examples- Ring A Link Kilkenny, Ireland, - Purbach, Austria, - DOYK, Greece
Almada Final Conference 21 October 2011
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FTS Business ModelsWhat options are available?
2. Co-operative Framework
Number of operators and or authorities work together sharing resources such as travel dispatch centre (TDC), staff and systems.
Example- ATAF Florence
Almada Final Conference 21 October 2011
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FTS Business ModelsWhat options are available?
3. Tendered service
Operated under subsidy from authority. Could be operated by taxis, voluntary organisation or bus operator.
Example- SRM Bologna
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Business Models – Stand alone service provider
• Customer directly contacts company or driver,
• Gets answer straight away,
• Easy to manage,
• Responsible for 100% of the operation.
Almada Final Conference 21 October 2011
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Co-operative Framework
• More complex to manage,
• Need for contracts for stakeholders,
• Distribution of revenues (define rules),
• Managing reliability issues (complaints etc).
Almada Final Conference 21 October 2011
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Co-operative Framework
• Higher degree of professionalism as all parts of the FTS operated by specific experts (e.g. Call centre for costumer contact, ticketing by local transport consortium),
• possibility to share costs (e.g. travel dispatch centre),
• Again rules and contract required.
Almada Final Conference 21 October 2011
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Tendered Service
• Authority defines contract terms and conditions,
• Operators bid to meet conditions,
• Contract awarded based on agreed criteria, quality of vehicles, training, track record, cost etc.
Almada Final Conference 21 October 2011
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VEHICLE PROVIDERS,TRANSPORT OPERATORS
Web infrastructure
USER GROUPS / ASSOCIATIONS
DROP-OFFPOINT SERVICE NETWORK
B2C Services B2B Services
Virtual Enterprise
• resource availability• trip orders• travel plans• payments• ...
REAL-TIME DATA EXCHANGE
(GSM / GPRS)
• booking & reservations• service information• ...
DRT Planning& Operation
Services
Flexible Agency for Collective Mobility Services
PICK-UPPOINT
FAMS Virtual Agency Business ModelFAMS Virtual Agency Business ModelFAMS Virtual Agency Business ModelFAMS Virtual Agency Business Model
Almada Final Conference 21 October 2011
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FAMS Virtual Agency Business Model
Flexble Agencyfor Mobility Services
(FAMS)
MobilityAuthorities
FAMSOperators
Generic DRTService
Providers
Social DRTService
Providers
Other FlexibleTransp.Service
Providers
Generic DRTService Users
Special DRTService Users
Administration /Public
Organisations
Associations /User Groups
Activity Centres
Agency Operators
- Policy Makers- Actuators- Controllers
- Shared Taxi- Car Sharing- Car Sharing
- Shopping centres- Hotels, ...- Hospitals, ...
- Charities, ...- Voluntary Assoc., ...- Communities, ...
- Disabled, Elderly- Students, workers, ...- Tourists, ...
- Health services, ...- Social services, ...- ...
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Types of service
• Door-to-door (for all, for specific clients)• Point to point within predefined area• Corridor or route with no predefined stops• Route with fixed stops
Almada Final Conference 21 October 2011
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Vehicles
• Use of existing vehicles – maximise the use of vehicles to provide FTS (vehicles for education transport services for night time flexible transport supply) in order to reduce costs!
• Conventional buses pt operators, travel operators.
• Minibuses (driving license!), smaller pt-operators, taxi operators, travel operators, etc.
• Taxis (car or van) taxi operators, car rental.
Almada Final Conference 21 October 2011
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Vehicles: car (Austria, Germany)
Almada Final Conference 21 October 2011
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vehicles: minibus based on vans (Ireland, Finland)
Almada Final Conference 21 October 2011
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vehicles: minibus based on vans, low floor (Sweden, Austria)
Almada Final Conference 21 October 2011
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vehicles: minibus (Italy, UK)
Almada Final Conference 21 October 2011
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vehicles: conventional bus (UK, Germany)
Almada Final Conference 21 October 2011
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FTS Business ModelsHigh Tech vs Low Tech
• The success of any FTS is the ability to meet the needs of people in the most cost effective manner.
• Technology is not the main contributory factor to success. We have seen this in Almada, Purbach where all is required is access by phone direct to the driver or TDC and no significant investment in costly ITS systems.
• However, depending on the size of the FTS and the rules governing service delivery it may be necessary to invest in GPS, Real Time Booking and Scheduling Systems (RaL Ireland, ATAF, ATL).
• Feasibility Study should guide users to make the best choice of Business Model.
Almada Final Conference 21 October 2011
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IVRS
<1
hou
r G
PR
S
<1 hours
>+1 hours
+ 1 hourGPRS comms
GP
S p
osit
ion
Board
/alig
ht
con
firm
ati
on
PDA devices, GPRS comms inc. mapping
> + 1 hours
+ 1 hour
GSM mobile comms
GP
S p
osit
ion
Fixed MDT units, GSM comms
> + 24 hours
+ 12 hours
Phone or Fax
PRN comms
> + 48 hours
+ 12 hoursPhone or Fax
No contact with vehicle
Evolution of FTS systems 1960
1970
1980
1990
2000
2005
2007
Almada Final Conference 21 October 2011
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FTS Business ModelsIntegrated within the transport market
• Ticketing system - fully integrated, - supplement charge, - stand alone.
• Information system - full time table integration, - footnote of existence of FTS at stop, - not at all.
Almada Final Conference 21 October 2011
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FTS Business Modelsintegrated within the transport market
• Navigation system- intermodal navigation.
• Booking system - online linked with information system,- telephone,- SMS.
Almada Final Conference 21 October 2011
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Summary
• No Single FTS Business Model exists that will meet each sites needs
• Feasibility Studies involving all Stakeholders should help to identify the needs to be met and the most appropriate business model to adopt. (Taxis, Voluntary Organisation, Buses or Authorities)
• Technology is not a guarantee of success. Keep procedures simple
• Multi modal ticketing may be essential to success if providing links to other modes
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Contact Details
Brian Masson, [email protected] Klementschitz, [email protected]
Related Links:www.interreg4cflipper.euwww.famsweb.comwww.flexibletransport.orgwww.mascaraproject.comwww.wisetrip-eu.orgwww.bhls.euwww.icma-mobilife.eu
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