All you need to know about the UK
SizeFast moving/crowded/open to the newMusic LoversBe realisticModest success/global successReconnaissance
Economics Top 10–An overview of the UK market
4th Largest Music Market
Live Bigger than recorded
51% 11%23%
15%
Spend on recorded music
Spend on live music
85% of the population buy music!
Digital up
41% Streaming first way to hear new act..
Adapting to change
Physical still important
Before you goInformationCentralisedLocal successBest caseTeamTimescaleAnalytics
When to go over?
AwarenessLocal championsNicheIf early..
How to maximise your time StrategyOne week ContinuityFans vs industryPrepare3 waysDistribution
Showcasing/LiveShowcaseVenuesSlotDifferencesSupportsFestivalsLocal knowledgeOutside London?
Who do you trust? Tastemakers
People talk..CoverageClub nights/PromotersBlogs/PressRadio/DJ’sTVUSA
Market PeculiaritiesSizeLondonNarrow channelsWays in..Indie coolTimetable
PR/Blogs/PressVarietyChallengesApproaching them..Print vs digitalInfluential?PR Co’s
RadioThe gatekeeper Who does what?When/how approach? Radio promotion
Building a UK teamEarly adopters AgentLabelsPublisherSympathetic A+RCo-mgmt?Direct to fanInvestors
Challenges for foreign actsIndividuality Trailblazers help.. Tastes differNiche is still good
Export-ready checklist
• Top 10 tips for making your act ready…
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