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Introduction
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An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic
beverages are divided into three general classes-beers, wines, and spirits. Alcoholic beverages are
consumed universally. The demand for these beverages has changed in the last few years,
considering the on/off premises consumption trends.
Drinking alcohol plays an important social role in many cultures. Most countries have laws
regulating the production, sale, and consumption of alcoholic beverages. Some countries ban
such activities entirely, but alcoholic drinks are legal in most parts of the world.
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India is one of the fastest growing alcohol markets in the world. Rapid increase in urban
population, sizable middle class population with rising spending power, and a sound economy are
certain significant reasons behind increase in consumption of alcohol in India.
The Indian alcohol market is growing at a CAGR of 8.8% and it is expected to reach 16.8 Billion
liters of consumption by the year 2022. The popularity of wine and vodka is increasing at a
remarkable CAGR of 21.8% and 22.8% respectively. India is the largest consumer of whiskey in
the world and it constitutes about 60% of the IMFL market.
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India alcoholic beverage industry is one of the biggest alcohol industry across the globe only
behind from two major countries such as China and Russia. Growing demand for alcoholic
beverages in India is majorly attributed to the huge young population base and growing
consumption of alcohol by the young generation as well as rising disposable income is
strengthening the industry growth. With population of 1.3 billion India is one of the largest
consumer markets across the globe. It is also demographically one of the youngest with around
50% of its population below the age of 25 and around 65% below the age of 35. The majority of
alcohol volume is consumed by people between the ages of 18 and 40.These demographic stats
are expected to fuel the growth of alcoholic beverages market over the forecast period at rapid
pace. Additionally, rapid urbanization of tier-II cities is further fueling the market growth.
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Global Alcoholic Beverages Market
The global alcoholic beverages market was valued at $1,439 billion in 2017, and is expected to
reach $1,684 billion by 2025, registering a CAGR of 2.0% from 2018 to 2025. Most cultures
across the globe have traditionally consumed various types of alcoholic beverages; however, local
specialty alcoholic beverages account for the majority share. Only a small number have evolved
into commodities that are produced commercially on a large scale. On a global level, beer from
barley, wine from grapes, and other distilled beverages are sold as commodities. The pricing of
these beverages is determined by the costs of production and the duties levied on those costs.
The effects of prices as measured with price elasticities differ across countries and in different
time periods.
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The global alcoholic beverages market based on type, distribution channel, and region. On the
basis of type, the market is classified into beer, distilled spirits, wine, and others. Various types
of beer include ale, lager, and hybrid, whereas distilled spirits include rum, whiskey, vodka, and
others. Similarly, wine is bifurcated into sparkling or fortified. Depending on distribution
channel, the market is divided into convenience stores, on premises, liquor stores, grocery
shops, internet retailing, and supermarkets. Region wise, it is analyzed across North America,
Europe, Asia-Pacific, and LAMEA.
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The demand for alcoholic drinks is growing at a faster rate in emerging countries, like India,
China, Indonesia, and Singapore. This is driving the demand for alcoholic drinks industry. The
growing demand for premium alcoholic beverages is considered to be one of the primary drivers
for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution
channels and extension of purchase channels, such as online stores, and convenience stores, is
also contributing substantially to the growth of the global alcoholic beverages market.
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Share of Global Alcohol Consumption by Country (%)
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Alcoholic drinks can be segmented into three categories - beer, wine, and spirits. Beer is the
most consumed alcoholic drink across the globe and contains around 4-7% of alcohol. Wine is
the second largest segment after beer and has 6-20% of alcohol in it and spirits contain 40-80%
of alcohol. Increasing demand for craft beer is also driving the beer sales. Distilled Spirits is the
top investment pocket in the alcoholic beverages market, attributed to boom in premium/super
premium whiskey consumption, and the demand shift from beer.
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List of best Alcohol based business ideas is given below:
Beer Industry
Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the
World. People of different countries take beer in varying much like a soft drink in European
countries it is just a substitute of water. The alcoholic contents and main source stuff also keep
varying according to the tests of the major part of population of the particular country although
it is a fashion to ask for beer of every origin in every country. Read more
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IMFL, Indian Made Foreign Liquor (Whiskey, Rum, Gin, Vodka and Brandy)
Brandies are produced in batch or continuous distillation systems. The pot still or its variation is
universally used in France, where as in the United States both systems are employed. The batch
system produces, a more flavourful product, the continuous system a lighter, more delicate
flavour. There are two types of brandy one is white and other is brown. White brandy is used for
the use by human beings and the brown for other purpose. It is also used as a preservative for
anatomical specimens and as a dehydrated agent in microscopic technique. Whiskey is an
alcoholic distillate. Read more
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Wine from Kinnow Fruits
Kinnow has acquired commercial importance and popularity owing to its success under varied
agro climatic conditions, response to inputs and high economic returns. Its unique features like
gad tree vigor, high fruits yield, excellent fruits quality, higher juice and wider adaptability. The
peel of kinnow fruit contains very high amount of flavonoids like naringin and neohesperdine,
which makes them highly bitter. Kinnow fruit juice is alcoholated with 21 vol % ethanol to fix
complex compounds of limonoids such as primary limonin, flavonoids and naringin and to
remove a bitter taste in short time. Read more
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Grape Wine
The Indian wine industry is in its nascent stage. The per capita consumption of wine in India is
only 10 ml per annum as against 100 litres per year in Argentina and 65 litres in the European
countries. However, the Indian wine industry has been continuously growing over the last ten
years. Awareness about the benefits of wine drinking is also on the rise and wine is gradually
becoming a part of urban Indian life style. Rising incomes of Indian population and exposure to
new culture is adding to the higher consumption. Wine volume sales grew by 17% in 2005,
keeping up with the pace of growth seen in 2004 to clock reach 4.6 million litres. Read more
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Country Liquor from Molasses
From earliest times man has sought for beverages, which give him refreshment and now some of
them have become almost an essential part of human diet. There are two kinds of beverages non-
alcoholic and alcoholic. There are some alcoholic beverages which are fermented but are
subsequently distilled is produced with the aid to yeast culture. These strains bring about these
fermentation one of the main alcoholic beverages is the country liquor which is the poor men
drink. Country liquor has high intoxicating properties. In India IMFL (Indian Made Foreign
Liquors) is too much costly than country liquor so IMFL is not available for a common man. Read
more
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Beer, Wine & Whiskey (from Pineapple)
Beer is the world’s most widely consumed alcoholic beverage; it is the third most popular drink
overall, after water and tea. It is thought by some to be the oldest fermented beverage. Beer is
produced by the saccharification of starch and fermentation of the resulting sugar. The starch
and saccharification enzymes are often derived from malted cereal grains, most commonly
malted barley and malted wheat. Unmalted maize and rice are widely used adjuncts to lighten the
flavor because of their lower cost. The preparation of beer is called brewing. Most beer is
flavoured with hops, which add bitterness and act as a natural preservative, though other
flavourings such as herbs or fruit may occasionally be included. Read more
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Liquor from Mahua Flower
Mahua flower belonging to saponaceous family is an important tree. The flowers are largely used
in preparation of distilled liquors. The freshly prepared liquor has a strong smoky foetid odour,
which disappears on ageing. Red is tilled and carefully prepared liquors are of good quality. The
flowers are also used for the preparation of vinegar. The major components of flowers are sugars
and additionally it contains proteins, vitamins, organic acids and essential oils. The ripe flowers,
which fall from the tree are collected. The yield per tree ranges from 100-200 kgs. These are
dried in the sun and sent to distilleries. Read more
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Beer & Whisky
Beer is the world’s most widely consumed alcoholic beverage; it is the third most popular drink
overall, after water and tea. It is thought by some to be the oldest fermented beverage. Beer is
produced by the saccharification of starch and fermentation of the resulting sugar. . The starch
and saccharification enzymes are often derived from malted cereal grains; most commonly
malted barley and malted wheat. Alcoholic beverages made through the fermentation of
germinated barley, rye or corn with water and through distillation is called whiskey. Read more
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Alcohol from Potato
The term alcohol was first applied to the spirits of wine, ethyl alcohol, and now it refers to a
series of substances with similar characteristics Ethyl alcohol is the active constituent of all
intoxicating liquors obtained by the fermentation of saccharine materials. It is present in the
form of esters in several volatile oils. It is now a days prepared in immense quantities, chiefly by
fermentation and finds numerous industrial uses, and is also being used as a motor fuel. Alcohol
is itself a raw material for chemicals, it is also a solvent. The use of alcohol as an exhilarating
and intoxicating beverage is common throughout the world. Read more
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Grain Based Alcohol Distillery
The alcohol industry is the commercial industry involved in the manufacturing, distribution, and
sale of alcoholic beverages. Alcohol has assumed very important place in the Country’s economy.
It is a vital raw material for a number of chemicals and become the source of large amount of
revenue for government as Excise Duty. Rapid increase in urban population is one of the key
factors that is boosting the India alcohol market. In India about 350 distillery units of 4.0 billion
litres & 100 distillery units of 1.8 billion litres are molasses & grain based respectively. Potatoes,
Rice, Maize, Malt, Wheat, Barley, Sugarcane & Sugarbeet are various raw materials used in grain
based distilleries. Read more
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Craft Beer
Craft brewing" is a more encompassing term for developments in the industry succeeding the
microbrewing movement of the late 20th century. Bira 91, (90 calories for a 330 ml bottle). "Bira
91 Light is the lowest calorie option for any alcoholic beverage in the bar. It is lower than a glass
of champagne, much lower than Breezers, wine, or cocktails. Heck, it’s even lower than a glass of
milk or orange juice!" Craft beers and microbreweries are niche concepts in India which have
been growing for past few years and are beginning to take shape now. They are mushrooming in
many parts of the country. This is an emerging trend that is certainly attracting middle class
Indians, particularly in urban areas. Read more
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Alcohol from Tapioca Starch
Alcohol is a depressant, which in low doses causes euphoria, reduces anxiety, and improves
sociability. In higher doses, it causes drunkenness, stupor, unconsciousness, or death. Long-term
use can lead to alcohol abuse, physical dependence, and alcoholism. Alcohol is one of the most
widely used recreational drugs in the world with about 33% of people being current drinkers. The
global alcoholic beverages market was valued at $1,439 billion in 2017, and is expected to reach
$1,684 billion by 2025, registering a CAGR of 2.0% from 2018 to 2025. Most cultures across the
globe have traditionally consumed various types of alcoholic beverages; however, local specialty
alcoholic beverages account for the majority share. Read more
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Rice Beer
Rice beer is an alcoholic drink generally made from rice. Those who consume moderate amounts
of beer (one to two a day at the most) have a 30-40% lower rate of coronary heart disease
compared to those who do not drink. Beer contains a similar amount of polyphenols
(antioxidants) as red wine and 4-5 times as many polyphenols as white wine. Alcohol has also
been attributed of its ability to increase the amount of good cholesterol (HDL) into the
bloodstream as well as help to decrease blood clots. Beer also contains vitamin B6, which
prevents the build-up of amino acid called homocysteine that has been linked to heart disease.
Read more
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Vodka from Potato
Vodka is a neutral spirit that is without distinctive character, aroma, taste, or color. These
properties are developed during the distillation process or by treating crudely distilled spirits
with activated carbon or other materials. Finely distilled vodka may also be further purified and
refined by treatment with activated carbon and other materials. Vodka is usually not aged and
can be made from grains, potatoes, sugars, fruits, and just about anything else that can be
fermented to produce alcohol. This makes vodka an economical spirit that can be made easily in
a short amount of time from readily available materials. Alcohol has a depresent effect on the
central nervous system and not a stimulating effect as was formerly supposed. Read more
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Grain & Potato Based Vodka Distillery
Vodka is a neutral spirit that is without distinctive character, aroma, taste, or color. These
properties are developed during the distillation process or by treating crudely distilled spirits
with activated carbon or other materials. Finely distilled vodka may also be further purified and
refined by treatment with activated carbon and other materials. Vodka is usually not aged and
can be made from grains, potatoes, sugars, fruits, and just about anything else that can be
fermented to produce alcohol. This makes vodka an economical spirit that can be made easily in
a short amount of time from readily available materials. It is made by fermenting and then
distilling the simple sugars from a mash of pale grain or vegetal matter. Read more
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Industrial Alcohol Technology Handbook
Here are few Related Books:
https://goo.gl/qp8yR2
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The Complete Technology Book on Alcoholic
and Non-Alcoholic Beverages
https://goo.gl/YGHxh4
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The Complete Book on Wine Production
https://goo.gl/GmcJGs
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