Alexandria, 7th March 2012
Alberto Viganò
Marketing Director
Business Unit Truck & Agro
Alexandria, 7th March 2012
Karim GaddasCEO
Premium “Made in Egypt”.
Yes we do.
Alexandria, 7th March 2012
Pirelli Group
Alexandria, 7th March 2012
9M11 PIRELLI TYRE MIX
SALES BY SEGMENTSALES BY BUSINESS
SALES BY REGIONSALES BY CHANNEL
Car
62%
Motorbike
8%
Steelcord
& others
2%Truck
28%
Consumer
70%
Industrial 30%
Replacement
74%
OE
26%
Latin
America
34%MEA
9%
Asia Pacific
6%
Europe
41%
Nafta
10%
19 factories in 11 countries Presence in 160 countries
Pirelli Tyre
Alexandria, 7th March 2012
Key industry trends
Alexandria, 7th March 2012
Sharper separation into trading blocks during
current economic slowdown
Alexandria, 7th March 2012
Pirelli, a Global Premium Leader
Alexandria, 7th March 2012
Truck Tyre Production Capacity
CapexTruck + Agro rear
Major achievements by 201597% of production in low-cost countries (+ 4% vs 2011)
FACTORIES YEAR-END CAPACITY
ITALY
Truck
Steelcord
ROMANIA
Steelcord TURKEY
Truck
Steelcord
CHINA
Truck
Steelcord (JV)
EGYPT
Truck
MERCOSUR
Truck
Agro
Steelcord
Mln pieces
CAGR
6
2011
6.1
2012
6.4
2014
6.8
2015
+3%
>400 ml/€
Alexandria, 7th March 2012
Pirelli in Egypt
2012
Diamante NeroISO TS 16949
2011
Factory extension
2010
Diamante
2004
OHSAS 14001
OHSAS 18001
2001
1st Tubeless tyre
1997
ISO 9001
1990
ATCo founded
1994
1st tyre
Alexandria, 7th March 2012
Premium ‘Made in Egypt’Technology, Product and Management system
New Bead Geometry with additional reinforcing element
BEAD
- New Mixing Process
- New Formulation
TREAD COMPOUND
- Dual Layer Tread Tecnology
1st Layer – Mileage and Resistance
2nd Layer – Reduce Heating
1st Layer 2nd Layer
New BeadOld Bead
Tension Area Reduction
Cutting-edge technology Premium Product Portfolio
Fuel Efficiency
Mileage
Load
Capacity
RetreadabilitySafety
Comfort
Low Emission
OLD customer needs NEW customer needs
KEY BREAKTHROUGHS OF
PIRELLI DIAMANTE NERO
Mileage
Safety
Comfort
COST EFFICIENCY AREAECO-IMPACT AREA
0
1
2
3
4
5
Quality Management Systems
• ISO 9001
• OHSAS 14001 and 18001
• TS 16949
2008-13
~500 Million Egp
Investments
Alexandria, 7th March 2012
People development
Premium ‘Made in Egypt’People
People selection
Selective recruitment process
Factory workers: 3 out 100 candidates
Staff: top University grades
Career development
Talent management
Performance management
Development centers
Empowerement
International mobility
Long mission or expatriation to acquire
corporate culture
Training
5,5 days of training per employee per year
Alexandria, 7th March 2012
Premium ‘Made in Egypt’Distribution network
400 operators trained
every year
• mounting tyres
• balancing tyres
• safety instructions
Fleet tool to allow mobile
and fast data collection:
tyre pressure
tyre tread depth
fitted tyre details
Electronic system to monitor:
Tyre pressure
Tyre temperature
Mileage
Tyre ID
VAN SERVICE
Dealer training Professional service Fleet support
Tyre check up
Claim Management
Alexandria, 7th March 2012
0,99
1,49
0,740,68
0,460,36
05 06 07 08 09 10
Objective zero
accident
Frequency index
Local Community
Program
El Amrya Technical School
• New modules and on job training
• Soft skills training
• Training of teachers
• Infrastructure and equipment
• Income generating unit
Budget 1,2 Million Egp
Premium ‘Made in Egypt’Social responsibility
Alexandria, 7th March 2012
Khaled Abdel HamidCommercial Director
Customer Satisfaction
Alexandria, 7th March 2012
؟.....كيف نستطيع خدمة العميل
Alexandria, 7th March 2012
؟.......ماذا يحتاج العميل
Alexandria, 7th March 2012
؟.......ماذا قدمنا للعميل
اطارات نقل البضائع
اطارات النقل السياحى
Alexandria, 7th March 2012
Alberto Viganò
Pirelli Tyre
Marketing Director
Business Unit Truck & Agro
Alexandria, 7th March 2012
PIRELLI: History of.....
customer relationship and satisfaction
performance and safety
operations management excellence, high quality processes
dealers
fleets
truckers
press and media
Alexandria, 7th March 2012
Market Segmentation and Pirelli focus on Performance
NEW PRODUCTS*:% TOTAL SALES
2005 2010 2015
* Products launched in the previous 3 years.
Product
Lifecycle
Value for
Customer
NEW PRODUCTS LINES
PERFORMANCE
TECHNOLOGIES PACKAGES
Bigiro Next
Alexandria, 7th March 2012
Beyond products: fleet services
24x7 assistance on Europe
and Turkey roads
Network of more than
5000 dealers
Precured bands with original Pirelli
tread pattern
Network of 114 Certified Pirelli
Retreaders worldwide
Fleet tool to allow mobile
and fast data collection:
tyre pressure
tyre tread depth
fitted tyre details
Electronic system to monitor:
Tyre pressure
Tyre temperature
Mileage
Tyre ID
Tyre Track
Sigma Sensor
Breakdown Service
Retreading System
Fleet Management Application
Tyre Monitoring System
Alexandria, 7th March 2012
• SAFETY: Poor or Lack of Maintenance of Tyres is the 2nd
most likely cause or contributor to vehicle accidents
(source DEKRA), as well as affecting handling and WET
GRIP in an unsafe way if underinflated
• MAINTENANCE: Tyres are the single-largest contributor
to vehicle maintenance costs
• FUEL ECONOMY: A moderate average under inflation of
5% below placard can easily sum-up to a waste of in
excess of 300 Euro per vehicle per year.
Safety on the roads
Alexandria, 7th March 2012
Solutions to ensure safety on the roads
Mobile and fast data collection
Safe storage for collected data
Just-in-time report creation and delivery to fleets
Remote data analysis
PDA
Probe
Fleet application currently used in Brazil,
UK,Turkey, allowing collection of:
tyre pressure
tyre tread depth
fitted tyre details
FleetCheck-WEB
2 Way Online
Functionalities Features
Alexandria, 7th March 2012
Solutions to ensure safety on the roads
SIGMA
BOX
RF 433 MHz
Data network
Internet, www
Back-End
FMS CyberTM Fleet
Mobile Network
GSM/GPRS/UMT
S
Alexandria, 7th March 2012
Enabling solution: Tyre Mounted Sensor
• Tyre mounted technology
• Adhered to inner liner
• Fits all tyre sizes / speed ratings
• Mass <25 grams
• Sensor life 300K km
• Data transmission 433 / 315MHz
• Data storage via RFID (Tyre ID, DOT etc)
• Tyre Pressure 0 to 12bar
• Tyre Temperature -40°C to 125°C
• Tyre Mileage (via GPS)Electronic Technologies provided by
Alexandria, 7th March 2012
PIRELLI Truck Pillar Strategy
Alexandria, 7th March 2012Alexandria, 7th March 2012
Alexandre Bregantim
Product Development Responsible
Business Unit Truck & Agro
Alexandria, 7th March 2012
Pirelli Tyre Company Mission
A company with a great industrial heritage, for over a century Pirelli Tyre has developed as atruly international enterprise, deeply rooted in the diverse national markets.
Our competitive strength is founded on our technological and research capabilities and theprofessional skills of our human resources.
Constant attention to market requirements allows us to produce and market complex products of high quality and to successfully operate from our various international bases.
Innovation and Research represent the distinguishing traits of Pirelli, a company that hasembraced the challenge of new technologies with the primary aim of creating value. We attributesignificant priority to the improvement of performance and minimization of environmental impactof our production processes and products.
Alexandria, 7th March 2012
Egypt Brazil Europe
2000 2012
X-Ply
Tube Type
Tubeless Std
Tubeless Low Section
Tyre Evolution on Road typology
Market Evolution Speed
Ro
ad
Evo
lutio
n
Alexandria, 7th March 2012
SEVERITY (surface roughness + wear rate) allows
a further segmentation of truck market in macro areas of application
Medium distance transportation on bendy
or hilly roads with moderate wear rate including
frequent stops (state e provincial roads)
High wearing rate application
in urban/suburban transportation with
frequent stop&go and mountain roads
Road/site work mix on short distances with quick
wearing and high aggressions of tread pattern
(construction vehicles)
“On site” application in quarries or extractive activities, with
strong aggressions of tread pattern and tearing/punching danger
Long distance / high speed transportation
on major roads with low wear rate
Extreme off-road conditions on any kind of soils:
loose surfaces, tracks, mud, grass, sand.
Typical military use.
On the Road Off Road
-
SEVERITY
+
Pirelli Product Application Map
Alexandria, 7th March 2012
Diamante Series
Diamante Nero Series – Focus on Tubeless sizes
295/80R22,5 FH95
315/80R22,5 AP95
325/95R24 AP95
Diamante Series – Focus on Tubetype sizes
325/95R24 FG88
325/95R24 TG88
Alexandria, 7th March 2012
325/95R22,5 FG88 / TG88 Diamante
-SEVERITY
+
MILEAGE
HIGH LOAD CAPACITY
STRONG CARCASS
Alexandria, 7th March 2012
325/95R24 Diamante - Tubetype
From : 12.00R24 ……… To : 325/95R24
• Reduce the shoulder thickness
Better belt integrity
• Reduce the tension on the bead aera
Better bead performance
• High Load Capacity
Finite Element Analysis : Optimized external profiled :
Alexandria, 7th March 2012
Tread Width +13mm
Tread Depth +0,5mm
325/95R24 FG88
325/95R24 Diamante Tubetype
325/95R24 TG88
Tread Width +13mm
Tread Depth +1,0mm
Alexandria, 7th March 2012
AP95 Diamante Nero Tubeless
-SEVERITY
+
HIGH MILEAGE
LONG LIFE TIME
STRONG CARCASS
Alexandria, 7th March 2012
• High quantity of silica as fillers
• Modified Polymers
New Tread Compound Generation
Same kind of solution as
Ultra High Performance Tyres
Alexandria, 7th March 2012
325/95R24 AP95 Diamante Nero Tubeless
• New formulation with high silica content to provide higher mileage
• New subtread compound with silica ( Pirelli Patent )
• Three grooves pattern with higher depth to promote better mileage
• Zigzag pattern and wide shoulder grooves maximize grip on track
• Deep sculpting in the wide circumferential grooves provides safe
grip on slippery surfaces whilst also preventing stone trapping
• Transversal shoulder slots ensure good drive axle performance on
mixed roads of medium severity
Tread Design
Tread Compound
Alexandria, 7th March 2012
325/95R24 AP95 Diamante Nero Tubeless
Higher innerliner
Thickness
Special Rim
Alexandria, 7th March 2012
70
80
90
100
110
120
130
Mileage
Tear Resistance
Bead ResistanceBelt Resistance
Handling
Overall Performance
AP95 NERO
FG88
325/95R24 AP95 Diamante Nero Tubeless
Alexandria, 7th March 2012
315/80R22,5 AP95 Diamante Nero
• New formulation with high silica content to provide higher mileage
• New subtread compound with silica ( Pirelli Patent )
• Four grooves pattern with higher depth to promote better mileage
• Zigzag pattern and wide shoulder grooves maximize grip on track
• Deep sculpting in the wide circumferential grooves provides safe
grip on slippery surfaces whilst also preventing stone trapping
• Transversal shoulder slots ensure good drive axle performance on
mixed roads of medium severity
Tread Design
Tread Compound
Alexandria, 7th March 2012
315/80R22,5 AP95 Diamante Nero
Overall Performance
70
80
90
100
110
120
130
Mileage
Tear Resistance
Off ResistanceIntegrity
Handling
AP95 NERO
FG85
Alexandria, 7th March 2012
295/80R22,5 FH95 Diamante Nero
-SEVERITY
+
MILEAGE
COMFORT
HANDLING
Alexandria, 7th March 2012
295/80R22,5 FH95 Diamante Nero
• New formulation to provide higher mileage and better handling
• New subtread compound with silica ( Pirelli Patent )
• Increased tread width and depth promote higher mileage
• Stone ejectors at the bottom of grooves prevent stone trapping for
better casing resistance
• Groove geometry to reduce fatigue at the bottom of the groove and
increase tear resistance
• Optimized pressure distribution on the ground, ensuring even wear
and limited noise generation
Tread Design
Tread Compound
Alexandria, 7th March 2012
295/80R22,5 FH95 Diamante Nero
Increased belt package stiffness
(radial direction) and reduced
shoulders movements
New carcass cord to improve
fatigue and handling
Alexandria, 7th March 2012
Overall Performance
70
80
90
100
110
120
130
Mileage
Comfort
Ever WearHandling
RR
FH95
FH65
295/80R22,5 FH95 Diamante Nero
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