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Oracle Application Integration Architecture
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SAFE HARBOR STATEMENT
The following is intended to outline our general
product direction. It is intended for informationpurposes only, and may not be incorporated intoany contract. It is not a commitment to deliver anymaterial, code, or functionality, and should not be
relied upon in making purchasing decisions. Thedevelopment, release, and timing of any features or
functionality described for Oracles productsremains at the sole discretion of Oracle.
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Todays Discussion
Business / Technology Trends
Business Impact
Oracle Application Integration Architecture
Planned Roadmap and Availability Benefits and Customer Value
Next Steps
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Business Climate is Changing
Focus is on Business Transformation
REDUCE COSTS
Relentless pressures to
drive additionalefficienciesdo more withless
GLOBALIZATION
Customers, supply chain,
and competition have allbecome global
INNOVATION
Companies are underpressure to bring products
and services to marketfaster
PACE OF BUSINESS
Increasing expectations from
customers and partners toprovide answers sooner
"In a time of accelerating turbulence, the
valuation of a company will be stronglyaffected by how it executes change."
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Improving Business Process across
Applications is Job #1
The 30 Most Important IT Trendsfor 2007, November 2006
Integrating and enhancing existing system and processes isthe most frequently cited technology priority.
State of the CIO Survey 2007, CIO Magazine
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Current IT Environments Compromise Business
Transformation
SuzieBrand Manager
Need to BundleProducts DSL,
Cell Phone, Land
Line, Satellite
RalphDirector of IT
Suzie: Ralph, can we bundlesome products. We need to
bundle DSL, Cell Phone, LandLine and Satellite..we want
them to be able to order it in onespot and get one bill.
Ralph: Let me investigate, I will
get back to you in a week
Ralph: Suzie, I have some greatnews. We can do it! But it will
take 18-24 months, oh, and wehave to wait until next year to ourcurrent projects to clear.
Suzie: Oh, that just wont do. Weneed to be able to transformquicker.
Billing3 Billing Systems
CRM
Fulfillment
2 CRM systems
3 FulfillmentSystems forproduct andservices
OnePartner
A partner tointegrate forSatellite
Ralph surveyshis IT Landscape
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IT Imperative:
Enabling Strategic Business Transformation throughPre-built, Extensible Business Process Integrations
Enabling Faster Time toMarket for New
Products/Services
Improving businessagility and performance
Improving BusinessAgility and
Performance
StreamliningOperations
Business process flexibility
End to end business process management
Sustainable best of breed integrations
Foundation for innovation
Business Goals IT Strategy
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The Oracle Solution: Oracle Application Integration
Architecture
AIA is an open standards based platform that unites the worlds best
applications through composite business processes.
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Oracle Application Integration Architecture
Back Office Applications
Custom
AnalyticsService
Providers
Partners &
SuppliersERP
Legacy
Supply
Chain
Custom Hosted
PortalseStore
CRM
Self Service Other
Front Office Applications
Turns rigid IT systems into flexible, integrated environments that canadapt and scale to business needs
Key Benefits
Leverages your existingapplications to deliver greaterbusiness impact
Improve ITs ability to adapt toand respond to changingbusiness requirements
Protect your investments from
upgrades and changes
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Oracle Application Integration Architecture
Key Components
Best Practice IndustryProcesses:
Optimize business performanceby using documented industrybest practices processes
Pre-built, SustainableIntegrations:
Quickly integrate OracleApplications to create thebusiness processes you need,without the risk
Open Standards Architecturefor Innovation:
Accelerate time to value througha pre-built SOA using OracleFusion Middleware
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We love it when a plan comes together... Oracle hascreated one of the most compelling strategies we haveseen in quite a while.
AMR Research, Alert Article, April 2007
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Enabling Faster Time toMarket for New
Products/Services
Improving businessagility and performance
Improving Business
Agility andPerformance
StreamliningOperations
Business process flexibility
End to end business process management
Sustainable best of breed integrations
Foundation for innovation
Business GoalsIT Strategy
IT Imperative:
Enabling Strategic Business Transformation throughPre-built, Extensible Business Process Integrations
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Application Independent Design Puts
Business Needs First Start with the business problem, not the technology
Optimize business processes with documented best practice
industry processes Capabilities can be reused, even if Oracle applications not
involved
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How Application Integration Architecture Works
Master Data Systems
Universal CustomerMaster
Siebel CRM
Enterprise Applications
E-Business Suite OrderManagement
SBL GetBalance
UpdateRecord
ORCGet
Balance
UpdateAccountRecord
UpdateAccountRecord
AIA Abstraction Layer
Transforms request to common AIA web service
Requestor does not need to know who the Provider is
SAP
UpdateRecord
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Updates AccountRecord
Updates AccountRecord in Order
Management andSAP too
Receives UpdateAccount Record
Request andResponds
Sends UpdateAccount RecordRequest in Siebel
format
How Application Integration Architecture Works
Master Data Systems
Universal CustomerMaster
Siebel CRM
Enterprise Applications
E-Business Suite OrderManagement
AIA Abstraction Layer
AIA UpdateRecord Request
ORCGet
Balance
UpdateAccountRecord
SBL GetBalance
UpdateAccountRecord
AIA UpdateRecord Request
AIA UpdateRecord Request
UpdateRecord
AIA Mediation Layer
SAP
AIA UpdateRecord Request
UpdateRecord
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Business Process Flexibility, Designed for
Continuous Improvement
Back Office Applications
ERP Billing
Benefits
Rapid redesign of business processes
Application changes are less
disruptive to your environment
Leverage applications of your choice
Benefits
Rapid redesign of business processes
Application changes are less
disruptive to your environment
Leverage applications of your choice
CustomCRM
Front Office Applications
Shipping
Key Capabilities
Adapt business processes to your
needs Virtualize applications capabilities
into a portfolio of services
Easily plug and play applicationsCreateOpportunity
Check Price& Availability
CaptureOrder
Billing Step NCheck Price& Availabilitywith VMI
Get Account Balance
Application Independent Web Services
Update Account Balance
Custom
BillingNew Billing
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Enabling Faster Time toMarket for New
Products/Services
Improving businessagility and performance
Improving Business
Agility andPerformance
StreamliningOperations
Business process flexibility
End to end business process management
Sustainable best of breed integrations
Foundation for innovation
Business Goals IT Strategy
IT Imperative:
Enabling Strategic Business Transformation throughPre-built, Extensible Business Process Integrations
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Industry Specific Versions
Telecom
IntegratedCustomer and
AccountManagement
IntegratedRevenue
Management
Order to
Activation
Retail
AssociateOptimization
IntegratedLoyalty
Management
Multi-Channel
Order
Management
CPG
Trade PromotionExecution
Trade PromotionOptimization
High Tech
Order to Cash
On DemandLead to On
Premise Quote
Price Protection
Fin Svcs
AccountOrigination withCore Banking
FinancialServices
AccountingConsolidation
Multi-ChannelCustomerService
Demand
Management
Travel &Trans
PublicSector
LifeSciences
Insurance &Health
EnergyChemicalsAutoAero &
DefenseEducation &
Research
Engineering&
Constrction
Industrial
Mfg
LogisticsService
Providers
NaturalResources
Oil & GasProfessional
ServicesUtilities
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Enabling Faster Time toMarket for New
Products/Services
Improving businessagility and performance
Improving Business
Agility andPerformance
StreamliningOperations
Business process flexibility
End to end business process management
Sustainable best of breed integrations
Foundation for innovation
Business Goals IT Strategy
IT Imperative:
Enabling Strategic Business Transformation throughPre-built, Extensible Business Process Integrations
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Sustainable Best of Breed Integrations
Pre-built Integrations to Get You Where You Want to Be Faster
Pre-built integrations enable
rapid time to valueOrchestrated flows deliver end
to end visibility across your
Oracle Applications
Common object model and
extension framework enableupgrades
Productized integrations
reduce maintenance costs
Virtual suite with much richer
functionality
Pre-built integrations enable
rapid time to value
Orchestrated flows deliver end
to end visibility across your
Oracle Applications
Common object model and
extension framework enableupgrades
Productized integrations
reduce maintenance costs
Virtual suite with much richer
functionality
Pre-built Sustainable Integrations
Back Office Applications
Front Office Applications
E-BusinessSuite
Siebel CRMOn Demand
Opportunity toQuote
E-BusinessSuite
Siebel CRM
Order toCash
Siebel CRM
i-flex
AccountOriginationwith CoreBanking
E-BusinessSuite
Adverse EventReporting
Others
Other
Other
Siebel CRMCall Center
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Pre-built Integrations Protect Your Investment
Pre-built integrations are sustainable
Upgradeable and reusable foundation preserves changes
Drive down development and maintenance costs
Extensions
PreservedUpgradeCoreVersion
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Available Pre-built Integrations
Opportunity to Quote ProcessAuto-conversion of opportunities to quotesAuto-conversion of quotes to orders
Order to Cash ProcessComplex product configuration
Inventory availability
Automated order processing
Price synchronization
Real time order status
Siebel CRM Integration Pack forOracle E-Business Suite Order
Management
Siebel CRM On Demand IntegrationPack for Oracle E-Business Suite
Versions:
Siebel v7.8
Oracle E-Business Suite 11i.10
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Planned Releases
Siebel CRM Integration Pack for i-flex FLEXCUBEAccount Originations*
*Planned availability in FY2008
Account Origination with CoreBanking
Life Sciences Adverse EventReportingSiebel Call Center Integration Pack for OracleAdverse Event Reporting System*
Trade Promotion ManagementSiebel CRM Integration Pack for Trade PromotionManagement*
Opportunity to OrderSiebel CRM On Demand Integration Pack for JD Edwards
EnterpriseOne*
Communications Order to Billingand Revenue Management
Communications Integration Packs for Siebel CRM, Oracle
Billing and Revenue Management and Oracle Financials*
Financial Services AccountingConsolidation
PeopleSoft Financials Integration Pack for Oracle
Financial Services Accounting Hub*
Transportation ManagementOracle Transportation Management Integration Pack for
JD Edwards EnterpriseOne*
Siebel CRM Integration Pack for Banking AccountOriginations*
Account Origination with i-flexFLEXCUBE
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After considerable architectural and functional consideration, ScriptProdetermined that Oracles Application Integration Architecture visionprovided the opportunity to leverage our Siebel CRM investment, as wellas a flexible mechanism for adapting to changing business drivers.
- Chris Duffy, VP, Information Systems & CIO
Oracles Application Integration Architecture will help us solve our
problems of integrating our front and back office systems. By leveragingan open, standards-based architecture, we will have the flexibility tomake discrete changes without disrupting the entire business process.
- Brian Simmermon, CIO of Subaru of America, Inc.
At Ingersoll Rand we made a decision upfront to standardize ourbusiness on industry leading applications from Siebel and Oracle.Integrating front and back office solutions from different vendors with
varying architectures can be a daunting task for any IT organization. It isfor this reason were excited to see pre-packaged, standards-basedintegrations from Oracle.
- Michael Macrie, Global Director, Back Office Technology
Sustainable Best of Breed Integrations
What Oracle Customers Are Saying
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IT Imperative:
Enabling Strategic Business Transformation throughPre-Built, Business Process Integrations
Enabling Faster Time toMarket for New
Products/Services
Improving businessagility and performance
Improving BusinessAgility and
Performance
StreamliningOperations
Business process flexibility
End to end business process management
Sustainable best of breed integrations
Foundation for innovation
Business Goals IT Strategy
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Pre-built SOA provides Foundation for
Innovation and Change
Extension framework preserveschanges
Fusion ready: processes andmodels form the baseline forFusion Applications
Plug and play or take
incremental steps towards nextgeneration Fusion applications
Pre-built SOA providesgovernance and control overdeployments and change
Back Office Applications
Oracle E-Business SuiteOrder Management
Siebel CRM
Front Office Applications
CreateOpportunity
Check Price& Availability
CaptureOrder
Billing Step N
Get Account Balance
Application Independent Web Services
Update Account Balance
Effective Date Cutover toFUSION Order Management
FUSIONOrder Management
Phased Migration toFUSION Order Management
B2B B2CDec 31
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Open Standards Based Foundation Utilizes
Industry Leading Fusion Middleware
LEADER in Gartner IntegrationBackbone MQ 1H05
WINNER - Integration SuiteWave December 2006
WINNER - Enterprise ServiceBus Wave Q4 2006
LEADER Business ProcessManagement Suites 2006
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Oracle Application Integration Architecture
Enables Business Transformation
SuzieBrand Manager
Need to BundleProducts DSL,
Cell Phone, LandLine, Satellite
RalphDirector of IT
Suzie: Ralph, can we bundlesome products. We need to
bundle DSL, Cell Phone, LandLine and Satellite..we want
them to be able to order it in onespot and get one bill.
Ralph: Let me investigate, I willget back to you in a week
Ralph: Yes Suzie,we can do it and wecan do it within your
time frame!
Billing 3 Billing Systems
CRM
Fulfillment
2 CRM systems
3 FulfillmentSystems forproduct andservices
OnePartner
A partner tointegrate forSatellite
Ralph surveyshis IT Landscape
Oracle Application
Integration Architecture
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Oracle Application Integration Architecture
Transform your business through SOA-based composite processes
Leverage your best applications to create complete end to end businessprocesses
Start with industry business processes to support business requirements
Make all your applications work together
Build adaptable processes that can be quickly changed with business
needs Industry leading application foundation
Designed for rapid change with minimal disruption
Deliver integrations with minimal cost and risk to your infrastructure Stop rebuilding integrations with every new application and release
Focus on core competencies, not integration
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For More Information
Contact your Sales Rep
Visit oracle.com:http://www.oracle.com/applications/aia.html
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