Agile SEO for Google

Aaron Bradley

Internet Marketer, InfoMine Inc.

Why an agile approach to Google is important“Best practices” are fluid, resources are finite, and SEO ROI is relative

• Best practices are transitoryWhat works today may not work tomorrow, so you need to be prepared to continually adopt – just as Google does

• Resources are limitedYour ability to respond to Google’s changes will be limited if your resources are tied up in big projects – reserve capacity

• SEO rewards are relativeThe potential impact of pursuing opportunities must be weighed against the value of work that must be deferred

Agile SEO working approachesBe knowledgeable, seize opportunities, respond forcefully, and think ahead

• Seek out good intelligence from multiple sources

• Actively seek out and exploit opportunities

• Respond in an organized and timely fashion to Google changes that have a demonstrably negative or positive impact on your search visibility

• Anticipate Google’s next likely moves by observing trends across the web

Sources of information for the agile SEOFavor the many over the few, and embrace new sources as they emerge

Agile leveraging of information about Google An agile SEO is bold – but not reckless

Identifying and seizing opportunitiesEmbrace new Google initiatives when an advantage is to be gained

• Google changes may solve an existing problem

• Google changes may alert you to a upcoming problem that should be addressed now

• Google changes may represent an opportunity

• Any opportunity be weighed against a relative cost-benefit analysis of the time spent pursuing it

Seizing opportunities – some examplesAvoiding future problems, solving existing problems, and getting ahead

Responsive agile SEO – a blow from GoogleResponding to changes from Google that have had a negative impact

Responsive agile SEO – an exampleAn agile SEO response to a potential search traffic apocalypse

Responsive agile SEO – a gift from GoogleResponding to changes from Google that have had a positive impact

Anticipatory agile SEOAnticipating what things Google might soon reward or discount

Anticipatory agile SEO – some examplesSocial and mobile trends: no-brainers past and present

The agile SEO paradoxEmploying standard technologies provide you with greater flexibility

Thanks!Hope you enjoyed the presentation – please say in touch!

Twitter: @aaranged

Web: seoskeptic.com