Applying Gamification Techniques in Agile Agile Pune – Nov 2014 Senthilkumar Rajamarthandan Archana Joshi http://in.linkedin.com/in/arcjoshi
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Background
400+ 400+ New, delivery focus
a g i l e
Several hundred million dollar product revenue
4 Time zones
Global rollout of online legal research product for law firms to efficiently provide online research and analytical capabilities
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Challenges faced
Get it Right First Time
Engage and motivate the team
Be a true vendor partner with the customer
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Can we overcome these challenges & have
fun while doing it?
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What is a game?
4
game goals players
challenge interaction
rules
goals players rules
interaction
challenge
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Gamification – What?
5
Applying Game-Design thinking, Game Mechanics & Principles into
Non-Game Applications to improve
“Engagement”, “Motivation” & meet
“Desired Outcomes”
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Before Gamification initiatives
40%
500+
$600k
1000 hrs
3.8
DELIVERY CHALLENGES
Cost of Quality / Technical Debt
– 3 Curve, Minesweeper
Innovation value –
Innovate, Cloudburst
Backlog Tickets
- Bugs Premier League
Performance Fixes Effort
– 3 Curve
Leverage existing infrastructure,
Minimal Expenses
Without affecting
deliveries
Employee Motivation & Satisfaction
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Minesweeper – 2 week hardening sprint
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Minesweeper, a gamification initiative launched for release, encourages developers to do cross module functional testing, identify defects and provide fix.
Minesweeper Launch
Early identification of defects !! Lesser defects in certification cycle!!
Launched Minesweeper
13 OCT
Module 1
13 OCT
Module 2
15 OCT 16 OCT 17 OCT
Module 3 Module 4
31 OCT 31 OCT 29 OCT 28 OCT 27 OCT 20 OCT
Minesweeper Closed
Module 9 Module 8 Module 7 Module 6 Module 5
Timeline
Modules Tested
Highlights
# Modules Tested : 8 # Defects Identified : 127 # Defects Fixed : 28*
Awards
Best Bug Finder Best Bug Fixer
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BUGS PREMIER LEAGUE – Content Services
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Rewards for New Ideas/Innovations • Top Innovation of the month (Team Award)
• Top Ideator of the month (Associate Award)
• Award WAH points to implemented ideas
This Contest is to encourage creativity among team members and recognize out-of-the-box thinking. The ideas can be categorized into technology related, tools automation, improvement in current process, product feature enhancements etc.,
Contest Objectives • Code Quality • Performance • Features Completion on time
Idea Campaign
• Leads will conduct Innovation campaign on 15th of every month with their respective module
• Leads will shortlist top idea during the campaign and reward WAH points to associate
• Consolidate top 10 ideas that can be categorized into technology, process, product features, tools automation etc.,
• Plan and implement the top rated ideas
• Communicate product specific ideas to Customer Team
Contest Guidelines
Rewards and Gifts
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Gamification – Key Tools & Measurements
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Cost Of Quality
• Development and Integration of niche technology rules with SONAR brings more control over defect leakage
• Cost of Quality was brought down by 75% by automating code quality checks and code & test coverage
Sonar Integration
• Performance Driven Development (PDD) process was incorporated to address performance hotspots during development cycle
• Reduction of performance related issues at the later stage of development
• Effective usage of TFS Urban Turtle to track the development task status and timely Feature completion
• Innovation Café Portal encourages creativity among associates and recognize out of the box thinking.
• This portal helps associates to log their ideas, conduct depth rating, select the best innovation and top ideators.
• Webstar Tracker pulls down the open defects from the system and circulate the dashboard via email to development team
• Associate takes an action based on the published dashboard and start fix the defects accordingly.
Performance
On time Delivery
Backlog Reduction
Performance Driven
Development
Urban Turtle
Innovation Cafe
Webstar Tracker
Innovation & Thought Leadership
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After Gamification
14
75%
< 50
$1.6M
200 hrs
4.0
DELIVERY HIGHLIGHTS
Cost of Quality / Technical Debt Employee Motivation &
Satisfaction
Innovation value
Backlog Tickets
Performance Fixes Effort
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Industry Speak
15
By 2014, more than 70% of Global 2000 companies will use atleast one gamified application By 2015, more than 50% of all organizations will “Gamify” innovation processes
By 2013, 50% of social business initiatives will include an enterprise gamification component
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