Agile marketing will:

Agile Marketing Manifesto

Lean Agile Marketing: How to Become Agile and Deliver Marketing Succes?

Adaptive marketing plan over rigid 12 months plan

Individual interactions over process and

technological tools

Customer collaboration over highest paid person's opinion

Embrace di�erent frameworks in the context of your marketing team

Employee autonomy over command-control

leadership style

KanbanTO-DO DOING DONE APPROVED

Improve customer feedback loop for e�ective

planning

Reduce departmental silos

Increaseteam development through improved

collaboration

Help create adaptive

marketing plans

Poster designed by: Antonija Saricwww.instagram.com/antoniagalasaric/

ANALITYCS

CUSTOMEREXPERIENCE

Customer feedback loop

Scrum