AG 4 AFRICA
A rural development model
for Sub-Saharan Africa
Holly Tassi, CEO
Ryan Seeram, CFO
Tamara Cohen, COO
Potential Opportunity
Bambara Groundnut: Unparalleled Potential
1. Easy to Grow
2. Improves Soil Quality
3. Industrial Applications of Soy
4. Promotes Sustainable Ag Practices
“Bambara is a Madagascar name for the ‘seed that feeds all’”
EU Imports of Groundnuts
•SSA will now have something more to offer
Market for Bambara
Global Soy Market is $21.6 B and
Growing 31% Annually
Yet the Production Possibility of
Soy Cannot Meet Demand
Bambara Can Be a Substitute to Soy
Favorable Investment Climate
Sustainable Contract Farming
Historical Proven Model
Meets Cultural Acceptance
Safety and Security for Farmers
Cost Effective
Gaps in the Marketplace: Food Security
Government Failure in
Addressing Rural PovertyNO Commercialization
of BambaraNeglected by Science and
Technology
Ag 4 Africa
Funding MOFA DAA
Farmers
TechnoServe-Ghana
Nestle Starbucks
University of Ghana
Operations Model
Nestle Central West Africa
27 FacilitiesLeading Processor &
Manufacturer of Evaporated Milk Products
Nutritional Composition
60%20%
6%
14%Carbohydrate
Protein
Oil
Vitamins/Minerals
“A trial has been conducted of milks prepared from Bambara bean, cowpea, pigeon pea, and soybean. Whereas all were declared acceptable, the scientists ranked Bambara milk first in flavor, nutritional value, and color. The mothers and (seemingly) their babies preferred it too”
- Lost Crops of Africa, Volume II: Vegetables
Starbucks
11,000 stores in U.S + Canada
7,218,750 gallons soy per year
“If product meets all
expectations we would be
interested in testing it in the
Seattle, WA market” - Paula
Emerick, Senior Sourcing
Manager for Dairy and Soy Commitment to Global Responsibility Ethical Sourcing Environmental Stewardship Community Involvement
Board of DirectorsPartners Klutse Kudomor, Produce Advisor/ Strategic Purchaser, Nestlé Ghana Limited Paula Emerick, Senior Sourcing Manager for Dairy and Soy, Starbucks Baba Adongo, Operations Manager, TechnoServe-Ghana Lydia Susu, Executive Director, Development Action Association Eric B. Quaye, Food Safety and Planting Material Specialist, Export Marketing and
Quality Awareness Project Directorate , Ministry of Food and Agriculture Douglas Kumasi, Chief Executive Officer, Ghana National Procurement Agency Professor Eric Danquah, Director of Western African Centre for Crop Improvement
Plant Genetics University of Ghana
Advisors Pierre Yourougou, Former Senior Officer at the World Bank.
Associate Professor of Finance at Syracuse University Hanson Arthur, Agribusiness in Sustainable Natural African Plant Products, Quality
Assurance Officer Professor of Biochemistry and Food Science, Stellenbosch University
Fabrice Leclercq, Senior Trade Advisor, Export-Led Poverty Reduction Programme, International Trade Center
A4A’s Effect
Numerous Applications
Promotes Further Investment
Strengthen Rural Economy
Cost Effective
Production PlanYear 1 Year 2 Year 3 Year 4 Year 5
Farmers* 500 550 600 650 700
Hectares 2,000 2,200 2,400 2,600 2,800
Units** 3,456 7,604 8,294 8,986 9,676
Selling price $279 $309 $343 $381 $422
*Each farmer will commit 4 hectares of land to cultivating Bambara
**Conservative assumption that 1 hectare yields 1.92 MT
Predictions of Impact
Year 1
•3,456 Units•$964,224 Revenues
Year 1
•3,456 Units•$964,224 Revenues
Year 5
•Agricultural Commodity•$4.5 million generated•300,000 children touched
Year 5
•Agricultural Commodity•$4.5 million generated•300,000 children touched
$170,000 in grantsBill & Melinda Gates FoundationClinton Global Initiative
“I am thrilled by the opportunity to promote the production as well as create a lucrative market avenue for this. If there is any role you would want me to help, I will be willing.Keep me posted and we can work diligently on it.” MOFA
“We will be interested to cultivate. Since few are cultivating it will not be difficult to improve its production for feeding themselves and for sale export. The pilot area has a vast land to start with. We are ready for you. Please.” DAA
“Your concept looks rightly focused” ASNAPP
“I am at your disposable for further info for I find your initiative quite innovative and interesting!” ITC
“Currently, there is not much effort to promote this crop but I think can easily be done especially if there is going to be a structured market.” MOFA
Support System
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