AFFLICTION STURGIS 2014 1324 MAIN ST. STURGIS, SD

JULY 30- AUG 11

STORE SET UP

…July 30 Marcos and myself unloaded and set up the store almost entirely solo. We had help the following day from a couple of local

employees hired.

STORE IMAGES

We officially opened for business on Aug 1.

STURGIS 2014 STATS

•  Attendance at the 74th annual Black Hills Rally in Sturgis South Dakota was down by more than 40% from 2013.

•  Vendors across the board complained of slow business and sales being down from years prior.

•  It was estimated that more than 500,000 people would attend this years rally and that number fell short at just over 325,000.

•  The most probable cause of this fact is that attendees are holding out for the big celebration next year for the 75th anniversary.

Affliction overall sales: •  $149,710 Sold •  3,419 Units •  $45,947 Cost of goods •  69.31% Margin •  1,407 Transactions •  $109.16 Avg./per sale

Our store layout consisted of men’s product located down

the entire left half and women’s product was along the right side of the store.

Rally shirts were predominately located in the center of the store along side

our feature debut of the Easyrider David Mann series tee’s. The 2014 rally tee and all 3 of the Easyrider styles sold very well. Our tabletop signage dramatically helped aid in the success of these

tee’s.

#1. A11499

RALLY 2014

#2. A11410 EASYRIDERS LIBERTY

#3.

A11390 EASYRIDERS MOONRIDER

#4. A9774 DEATH AWAITS

10 BEST SELLING MENS TOPS

#5. A9345

ABANDON REVERSIBLE

#6. A8827 AMERICAN SPEED

#7. A8605 ALHAMBRA REVERSIBLE IN 2-COLORWAYS

#8. A9777 ROYAL

REVOLUTION

#9. A9884 NAPALM ATTACK

ONE OF OUR TOP SELLING ITEMS

ACROSS THE BOARD THE

BLACK SKULL WATCH AF4236

Affliction day bar takeover at One Eyed Jacks is a specific day that all bartenders, security guards, bar backs, dancers, etc wear our brand to promote the store.

ONE EYED BAR TAKEOVER

Peepshow was an added

entertainment factor to the store and an appreciated

custom detail for our

customers.

Easyriders mens tee’s were a top

seller to our female clientele wanting to have

their tee customized by

Peepshow.

PEEPSHOW

7 out of the 10 days of selling we had a live DJ playing in front to draw

attention to the store and give a party vibe for

customers.

Live concerts at one of the largest camp grounds and

entertainment venue held a Pop Evil concert where the lead singer performed in

our 2014 Rally tee.

We also sponsored a couple of fighters in an amateur

fight night held at the local Sturgis bar called The

Knuckle.

LOCAL STURGIS PROMOTIONS

AFFLICTION PAINTS THE TOWN OF STURGIS