Advertising SalesAdvertising Sales
JournalismYearbook
Newspaper
JournalismYearbook
Newspaper
REQUIREMENTSREQUIREMENTS
Journalism students: one ad, either publication
Quest staff: 8 blocks minimum
North Star staff: 4 ads/year
Journalism students: one ad, either publication
Quest staff: 8 blocks minimum
North Star staff: 4 ads/year
DUE DATE/POINT VALUEDUE DATE/POINT VALUE
MONDAY, NOVEMBER 1, 2011OR BEFORE
Jrn: 50 points/first MPQuest: 80 points/first MP
Newspaper: 40 points/overall appraisal
MONDAY, NOVEMBER 1, 2011OR BEFORE
Jrn: 50 points/first MPQuest: 80 points/first MP
Newspaper: 40 points/overall appraisal
SALES TARGETSSALES TARGETS
YEARBOOK: Businesses or senior parents!
NEWSPAPER: Businesses ONLY (no proud parent ads included here)
Note: brainstorm a list of possible buyers!
YEARBOOK: Businesses or senior parents!
NEWSPAPER: Businesses ONLY (no proud parent ads included here)
Note: brainstorm a list of possible buyers!
What to bring?What to bring?
The publication(s) for examples
Ad contract(s) Yearbook ad template
sheet Ad manual booklet
The publication(s) for examples
Ad contract(s) Yearbook ad template
sheet Ad manual booklet
Approaching a business (or parent)
Approaching a business (or parent)
Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up
(be confident, don’t mumble, look ‘em in the eye!)
Explain your goal/give them info(see page four of ad manual for ideas)
Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up
(be confident, don’t mumble, look ‘em in the eye!)
Explain your goal/give them info(see page four of ad manual for ideas)
Tips & TricksTips & Tricks
Set an appointment with the manager or parent
After the meeting, keep checking back with phone calls
Write your name on the bottom of the ad form (esp. if you leave it)
Set an appointment with the manager or parent
After the meeting, keep checking back with phone calls
Write your name on the bottom of the ad form (esp. if you leave it)
Avoid. . .Avoid. . . Do
not go to the mall, unless you work at a store and know the manager
Don’t bother with national chains (unless you know the franchise owner)
Do not go to the mall, unless you work at a store and know the manager
Don’t bother with national chains (unless you know the franchise owner)
The ad contractsThe ad contracts Fill out all
info in the top section
Fill out all info in the top section
The ad contractsThe ad contracts
Choose which issues & size
(North Star)
Choose which issues & size
(North Star)
The ad contractsThe ad contracts
Ad copy is set or we design it?
Ad copy is set or we design it?
The ad contractsThe ad contracts
Pay now or billed after issue is out?
Pay now or billed after issue is out?
North Star PREPAY discounts: if they buy 3 issues, they can get a 5 % discount; if they buy 7 issues, they will get a 10 % discount.
The ad contractsThe ad contracts
Again, fill in all contact info
Again, fill in all contact info
The ad contractsThe ad contracts
Help them to choose proper size for ad
Method of payment?
Help them to choose proper size for ad
Method of payment?
The ad contractsThe ad contracts
Space to design ad here
They can design on another sheet or type it up, too
Space to design ad here
They can design on another sheet or type it up, too
To Do:To Do: After a sale, follow up to collect info
• paper clip the ad stuff, rather than staple or tape!
Answer questions about photos/logos
(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!
After a sale, follow up to collect info• paper clip the ad stuff, rather than staple or tape!
Answer questions about photos/logos
(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!
Where can you go?Where can you go?
Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,
limo services, florists Colleges, recruiters Local family-owned restaurants
Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,
limo services, florists Colleges, recruiters Local family-owned restaurants
START EARLY!START EARLY!
There will be approximately 250 of you selling advertising over the next two months!
DON’T PROCRASTINATE!! Report your ad sale so we can keep a
running list in the classroom (and others don’t go to the same place/person)!
There will be approximately 250 of you selling advertising over the next two months!
DON’T PROCRASTINATE!! Report your ad sale so we can keep a
running list in the classroom (and others don’t go to the same place/person)!
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“A book will never let you down.”
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