Advertisement Assignment
Students will find an advertisement in a magazine.They will develop new content and change the meaning and feeling.
The new ad will look just like the old one with text where there is text and pictures where there are pictures.
Find an ad in a magazine
Scan or photograph the ad so you have a digital copy.
Objective #1: Students show ability to analyze ad. Make a written list and create a sketch to go with the
list. Identify areas of text Identify photographs
Identify graphic elements: icons, drawings or logos
Identify background images Identify page elements: ruled lines, headers, page
numbers
Keep the original ad in your folder.
Create a new message
Objective #2 Create new content and meaning for your ad. Make a written list that shows what the new
words will say. Use irony, sarcasm or humor to modify the
content of the ad. Write new text for the ad that gives it new
meaning.
Create New Imagery
Objective #3
Create a folder on your desktop
Find new imagery that will give the ad new meaning
Find new logos or illustrations to give the ad new meaning.
Replace each photograph with a new photograph Replace each graphic element with a new
element
Remake the ad in Photoshop
Objective # 4 Create a new document in Photoshop Measure the ad and create a document the
same size in PS Find pictures, logos, graphics and other things
to use in your ad remake. Create an image that has similar elements in
similar placement.
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